We offer digital marketing driven by advanced analytics.We welcome 3rd party measurement of our performance, but we'll also do our own analysis. Opportunity identification begins with understanding what's happened previously and how changes could influence the future. You can't hit the target if you can't see the target.

Marketing across Stride's adult career learning brands: Galvanize, Hack Reactor, Tech Elevator, and MedCerts.

I was brought in to lead this Stride Subsidiary back to profitability when circumstances necessitated cut backs. We were able to cut media by 50% and simultaneously grow applications by 83%. The team is now in strong shape and growing faster than ever.

Lead the deployment of the $50MM K12 advertising budget, an in-house digital agency, an external broadcast agency, a few specialty agencies, and an internal analytics team.More than doubled the tracked effectiveness of National TV, Social, YouTube, and Display budgets and have made double digit improvements in Paid Search; Total media ROI improvement is about 25% over a two year period making the $50MM media budget as effective as $62MM or bringing $12.5MM to the bottom line. This was… Show more Lead the deployment of the $50MM K12 advertising budget, an in-house digital agency, an external broadcast agency, a few specialty agencies, and an internal analytics team.More than doubled the tracked effectiveness of National TV, Social, YouTube, and Display budgets and have made double digit improvements in Paid Search; Total media ROI improvement is about 25% over a two year period making the $50MM media budget as effective as $62MM or bringing $12.5MM to the bottom line. This was achieved by identifying new ways to improve media performance, improving our understanding of what worked, investing the media budget behind the wins, and assuring that our execution meets a high standard. Show less

Optimized more than 2.5 billion dollars of advertising funds annually across multiple clients. Optimization covered all channels (Digital/Broadcast/Print/Social), pricing, distribution, competition, and long and short term impacts.Forrester ranked MarketShare as #1 in Marketing Mix Modeling in 2011 and again in 2013 during my tenure.

CEO – Large Share Holder, Crisbal Company Ltd, Madrid, SpainVice President, Statistical Analysis and MIS, Citibank, Madrid, SpainAnalytic Director, John Ryan Company, Madrid, SpainCEO – Owner, Opti-Market Consulting, Chicago, ILAnalytic Consultant, Tessera Enterprise Systems, Boston, MAMarketing Science Consultant, Mercer Management Consulting, Boston, MAStatistical Consultant, Charles R. Mann Associates, Washington, DCMarket Research Project Director, Wirthlin… Show more CEO – Large Share Holder, Crisbal Company Ltd, Madrid, SpainVice President, Statistical Analysis and MIS, Citibank, Madrid, SpainAnalytic Director, John Ryan Company, Madrid, SpainCEO – Owner, Opti-Market Consulting, Chicago, ILAnalytic Consultant, Tessera Enterprise Systems, Boston, MAMarketing Science Consultant, Mercer Management Consulting, Boston, MAStatistical Consultant, Charles R. Mann Associates, Washington, DCMarket Research Project Director, Wirthlin Worldwide, Washington, DC Show less