A Marketing Director is someone whose job is to shine a spotlight on your company and bring more business into the door. It sounds simple and it can be. It can also be much more sophisticated, using analytics and forecasting to wring as much return out of every dollar as possible.

Create and execute all marketing strategies for finding new applicants for JELF's interest-free financial aid, helping them to increase possible applicants by 66%. Assist the Development Team to broaden the donor base. Work to gain more recognition for JELF's brand and mission within the Jewish community.

• Create strategies that grow comp sales and present projects to senior management. • Manage the voice of multiple international, multi-channel brands including Carvel, Cinnabon, McAlister's Deli and Auntie Anne’s Pretzels. • Work on all broadcast, print, web, direct, social and point-of-purchase efforts.

• Developed a marketing strategy that differentiated Crawford’s Broadspire division from their competition, doubling leads in just two years. • Managed design, social media and video agencies to create an integrated message.• Produced all internal and external communications for Broadspire and Broadspire Medical Management divisions including web sites, videos, sales collateral, press releases, blog entries, advertising and newsletters. • Launched the Risk Science’s Group new DMITRI product to much acclaim.• Shaped all public relations including releases, blogs, award entries and ghost writing.

Taught classes in creative thinking, advertising, print and copywriting.

• Created integrated advertising campaigns with challenging deadlines and budgets to grow each clients’ influence with their target audience. • Was certified by the Direct Mail Association to run SCANA Energy’s direct campaigns, hiring and managing the design, production and mail teams.

Put together a speaker program that has included some of the top names in the advertising industry, then recorded them for the Ad Club podcast at AdClubCast.com.

• Managed a team of four designers and a web developer to produce corporate, marketing, and employee communications campaigns for targeted audiences. • Worked closely with C-level leaders to effectively communicate complicated business tactics to their company, consumers and investors.

Created all aspects of TV, radio, and print advertising. As a result, produced dozens of memorable, brand focused campaigns that increased my client’s brand recognition and lead flow.