David Lopez Email & Phone Number

Medellín, Antioquia, Colombia

• Manage HighScale and TubeScience accounts, overseeing end-to-end campaign management to ensure alignment with client objectives and KPI’s.
• Collaborate with internal teams to integrate data insights into creative concepts for optimal audience engagement.
• Oversee, manage, and drive all paid media strategies to maximize campaign performance.

Mexico City, Mexico

• Strategic Head of Innovation and Digital Transformation at Diageo Mexico, designing 360º digital experiences.
• Business & Planning lead for Diageo’s MX brands such as Smirnoff, Johnie Walker, and Diageo’s eCommerce, The Bar.
• Spearheaded the planning and execution of a traffic strategy aimed at boosting buyer ticket numbers by 37% for Diageo's eCommerce platform, The Bar. This involved optimizing event planning and data integration with the.
• Manage and optimize global Joint Business Plans (JBPs) with a focus on innovation and digital experimentation within the category.

Medellín, Antioquia, Colombia

• Responsible for strategic planning at Diageo Colombia, specializing in digital acceleration and transformation.
• Team leader overseeing Diageo’s CDP execution, driving integrated digital and offline strategies to elevate conversion rates in the middle funnel.
• Head manager for Diageo's eCommerce platform, The Bar, overseeing the implementation, lead demand and media strategy, leading the integration with Google Cloud and their CPD platform, Segment.
• Business lead and key negotiator with vendors and suppliers, identifying opportunities aligned with business objectives and forecasts.

Medellín, Antioquia, Colombia

• Head of Digital at Renault Colombia, leading all aspects of digital media planning, driving growth across various digital touch-points. I ensured alignment of local processes with global account and media standards, a.
• Oversaw and led the Dynamic Creative Optimization (DCO) implementation across all Top, Middle and Bottom funnel campaigns, coordinating processes among Publicis (Creative Agency), OMD (Media Agency), and Adylic (DCO.
• Implementing Media Efficiency models for digital transformation, enhancing leads for the middle and upper funnel, achieving the Colombian automotive industry's highest digital conversion rate (+70% sales).
• Managing and enhancing commercial relationships with local, regional, and global clients, as well as fostering strategic partnerships with media suppliers and vendors.

Bogotá D.C. Area, Colombia

• Conduct comprehensive market and trend analyses within the music industry across the Andes and CAM regions. Develop detailed reports and forecasts to enhance the performance of both the UMG catalogue and frontline.
• Developed and implemented digital media strategies aimed at expanding UMG's market presence on key platforms including Spotify, Deezer, and Apple Music. Successfully increased market share by 4 points in the Andes.
• Responsible for managing and overseeing all commercial relationships with digital platforms and mobile operators across the Andes and CAM (Central America and the Caribbean) regions.

Medellín, Antioquia, Colombia

• Offer business consulting services and develop action plans that integrate paid and organic digital media activations, aimed at boosting brand sales and increasing awareness.
• Optimize lead ads for fashion products and accessories on marketplaces such as Amazon and eBay.
• Implement, optimize, and provide weekly/monthly reporting for advertisements across Google SEM, GDN, Facebook, and other digital platforms.

Medellín

• Head strategic planner and account leader for prominent brands like Bancolombia, EPM, and Intel. Spearheaded planning initiatives for Bancolombia's eCommerce launch and the introduction of their mobile payment service.
• Conducted comprehensive media analysis and reporting to enhance campaign performance and achieve KPIs across platforms such as Facebook, Twitter, Google SEM, GDN, Accuen Programmatic, and other media vendors.
• Developed and implemented commercial and strategic proposals tailored for current and prospective clients assigned to the OMD Medellín office.

Bogotá D.C. Area, Colombia

• Strategic planner and account leader for brands such as Banco Agrario, Hoteles.com, Bancompartir, Shell and Huawei.
• As a leader and advocate, I championed the integration of DoubleClick programmatic into the planning and media performance processes for all middle/advanced digital clients at Mediacom.
• Speaker and mentor in workshops focused on digital media planning, leveraging optimization tools to enhance performance and increase brand awareness, regularly delivering lectures to local clients and agency partners.
• Lead media analyst and reporting, overseeing a team responsible for optimizing budgets and KPIs for performance campaigns across platforms including Facebook, Twitter, Google SEM, GDN, Xaxis Programmatic, and other.

Bogotá D.C. Area, Colombia

• Planning and implementation of social media strategies for both organic and paid media.
• Strategist and account leader for the social media and eCRM campaigns of brands such as LatinWE, AT&T and celebrities like Sofia Vergara, Cristian DeLa Fuente and Raúl de Molina.
• Weekly/monthly reporting on digital media trends globally and on the assigned markets, and manager of social media listening tools like Radian6 and Sprout Social to optimize the performance of the content strategies.

Bogotá D.C

• Content account leader for the social media strategies of brands like Rafael Pombo Foundation and UM Motos.
• Track, record and deliver performance data evaluation of all social media and eCRM campaigns, creating unified metrics and data collection to improve performance.

Bogotá D.C

• Strategic counseling and digital brand management services to fashion clients and designers, including Ana Urrea, Hernan Zajar, Leonisa.
• Assists as a production manager for the creative direction team, overseeing tasks such as fashion editorials, runways, commercials, advertising campaigns, web design, and more.

Master Of Arts - Ma, Communication And Media Studies

Bachelor'S Degree, Publicidad