David Lopez Email and Phone Number
Strategic Planner and Business Lead with a strong background in media buying and digital marketing. I possess extensive experience in developing comprehensive strategies and roadmaps across diverse industries, collaborating with prominent brands such as Bancolombia, Diageo, Renault, Huawei, Universal Music, TIGO, Falabella, and Hotels.com, among others. My specialization lies in driving digital brand transformation to optimize KPIs and achieve marketing objectives. I am recognized for my high-level investigative skills, adeptly utilizing social media, data analysis, channel planning, and programmatic advertising to translate insights into measurable outcomes. Known for effective communication and crisis management abilities, I excel in agile and positive team leadership.Skills:Channel planning (Own and Paid Media), Account Management, Data Analysis, Strategic Thinking, Content Strategy, Consumer Research, Social Media Management, Content MarketingHigh Dominant in Tools Like:DPM | CPD | DCO | AdWords and Analytics Certificate |Facebook AdBusiness | SproutSocial | Basecamp | Radian6 | Salesforce | Segment
High Scale
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Growth Marketing ManagerHigh Scale Apr 2024 - PresentMedellín, Antioquia, Colombia• Manage HighScale and TubeScience accounts, overseeing end-to-end campaign management to ensure alignment with client objectives and KPI’s.• Collaborate with internal teams to integrate data insights into creative concepts for optimal audience engagement.• Oversee, manage, and drive all paid media strategies to maximize campaign performance.
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Comms Planner DirectorPhd Latam May 2022 - Feb 2023Mexico City, Mexico• Strategic Head of Innovation and Digital Transformation at Diageo Mexico, designing 360º digital experiences.• Business & Planning lead for Diageo’s MX brands such as Smirnoff, Johnie Walker, and Diageo’s eCommerce, The Bar.• Spearheaded the planning and execution of a traffic strategy aimed at boosting buyer ticket numbers by 37% for Diageo's eCommerce platform, The Bar. This involved optimizing event planning and data integration with the CPD platform, Segment.• Manage and optimize global Joint Business Plans (JBPs) with a focus on innovation and digital experimentation within the category. -
Head Of Comms PlanningOmd Colombia Jun 2021 - May 2022Medellín, Antioquia, Colombia• Responsible for strategic planning at Diageo Colombia, specializing in digital acceleration and transformation.• Team leader overseeing Diageo’s CDP execution, driving integrated digital and offline strategies to elevate conversion rates in the middle funnel.• Head manager for Diageo's eCommerce platform, The Bar, overseeing the implementation, lead demand and media strategy, leading the integration with Google Cloud and their CPD platform, Segment.• Business lead and key negotiator with vendors and suppliers, identifying opportunities aligned with business objectives and forecasts. -
Head Of Digital MediaOms Colombia S.A.S Jan 2020 - Jun 2021Medellín, Antioquia, Colombia• Head of Digital at Renault Colombia, leading all aspects of digital media planning, driving growth across various digital touch-points. I ensured alignment of local processes with global account and media standards, a strategic effort that contributed to Renault Colombia achieving second place in the global performance evaluation.• Oversaw and led the Dynamic Creative Optimization (DCO) implementation across all Top, Middle and Bottom funnel campaigns, coordinating processes among Publicis (Creative Agency), OMD (Media Agency), and Adylic (DCO Platform) to ensure seamless and successful campaign executions.• Implementing Media Efficiency models for digital transformation, enhancing leads for the middle and upper funnel, achieving the Colombian automotive industry's highest digital conversion rate (+70% sales).• Managing and enhancing commercial relationships with local, regional, and global clients, as well as fostering strategic partnerships with media suppliers and vendors.
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Digital Manager Andean & CamUniversal Music Group Jun 2017 - Jul 2018Bogotá D.C. Area, Colombia• Conduct comprehensive market and trend analyses within the music industry across the Andes and CAM regions. Develop detailed reports and forecasts to enhance the performance of both the UMG catalogue and frontline releases.• Developed and implemented digital media strategies aimed at expanding UMG's market presence on key platforms including Spotify, Deezer, and Apple Music. Successfully increased market share by 4 points in the Andes region within the Spotify Top 50 charts • Responsible for managing and overseeing all commercial relationships with digital platforms and mobile operators across the Andes and CAM (Central America and the Caribbean) regions. -
Digital Media ConsultantChanneport S.A.S Jan 2017 - Jun 2017Medellín, Antioquia, Colombia• Offer business consulting services and develop action plans that integrate paid and organic digital media activations, aimed at boosting brand sales and increasing awareness.• Optimize lead ads for fashion products and accessories on marketplaces such as Amazon and eBay.• Implement, optimize, and provide weekly/monthly reporting for advertisements across Google SEM, GDN, Facebook, and other digital platforms.
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Digital DirectorOmd Colombia Sep 2015 - Sep 2016Medellín• Head strategic planner and account leader for prominent brands like Bancolombia, EPM, and Intel. Spearheaded planning initiatives for Bancolombia's eCommerce launch and the introduction of their mobile payment service Nequi.• Conducted comprehensive media analysis and reporting to enhance campaign performance and achieve KPIs across platforms such as Facebook, Twitter, Google SEM, GDN, Accuen Programmatic, and other media vendors.• Developed and implemented commercial and strategic proposals tailored for current and prospective clients assigned to the OMD Medellín office.
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Digital PlannerMediacom Jun 2014 - Sep 2015Bogotá D.C. Area, Colombia• Strategic planner and account leader for brands such as Banco Agrario, Hoteles.com, Bancompartir, Shell and Huawei.• As a leader and advocate, I championed the integration of DoubleClick programmatic into the planning and media performance processes for all middle/advanced digital clients at Mediacom. • Speaker and mentor in workshops focused on digital media planning, leveraging optimization tools to enhance performance and increase brand awareness, regularly delivering lectures to local clients and agency partners.• Lead media analyst and reporting, overseeing a team responsible for optimizing budgets and KPIs for performance campaigns across platforms including Facebook, Twitter, Google SEM, GDN, Xaxis Programmatic, and other media vendors. -
Digital / Social Media StrategistArsolutions Feb 2013 - Jun 2014Bogotá D.C. Area, Colombia• Planning and implementation of social media strategies for both organic and paid media. • Strategist and account leader for the social media and eCRM campaigns of brands such as LatinWE, AT&T and celebrities like Sofia Vergara, Cristian DeLa Fuente and Raúl de Molina. • Weekly/monthly reporting on digital media trends globally and on the assigned markets, and manager of social media listening tools like Radian6 and Sprout Social to optimize the performance of the content strategies. -
Digital / Social Media StrategistDvo Universal Feb 2012 - Dec 2012Bogotá D.C• Content account leader for the social media strategies of brands like Rafael Pombo Foundation and UM Motos.• Track, record and deliver performance data evaluation of all social media and eCRM campaigns, creating unified metrics and data collection to improve performance.
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Executive Producer (Intership)Made In Heaven Colombia Sas May 2011 - Jan 2012Bogotá D.C• Strategic counseling and digital brand management services to fashion clients and designers, including Ana Urrea, Hernan Zajar, Leonisa.• Assists as a production manager for the creative direction team, overseeing tasks such as fashion editorials, runways, commercials, advertising campaigns, web design, and more.
David Lopez Skills
David Lopez Education Details
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Communication And Media Studies -
Publicidad
Frequently Asked Questions about David Lopez
What company does David Lopez work for?
David Lopez works for High Scale
What is David Lopez's role at the current company?
David Lopez's current role is Media & Marketing | Business Client Lead | Digital Transformation | Strategic Thinking | Creativity & Innovation.
What schools did David Lopez attend?
David Lopez attended University Of The Arts London, Universidad Pontificia Bolivariana.
What are some of David Lopez's interests?
David Lopez has interest in Poverty Alleviation, Human Rights.
What skills is David Lopez known for?
David Lopez has skills like Marketing Research, Social Media Marketing, Strategic Planning, Data Analysis, People Skills, Online Advertising, Social Media Measurement, Content Marketing, Creative Strategy, Web Design, Interactive Media, Project Planning.
Not the David Lopez you were looking for?
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David López
Full Stack Software Developer | Php 8, Laravel - | Agile Scrum Fundamentals | Databases - Sql | Data AnalyticsBogota, D.c. -
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David López
Procurement | Supply Chain | Renewable Energy | Oil & Gas | Mechanical Engineer | MbaBogota, D.c.2gerdau.com, hotmail.com -
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