David Lee Email & Phone Number

Greater Los Angeles, California, United States

Served as the web analytics subject matter expert for the company. Managed a team of 10 technical and analytical professionals responsible for web analytics activities for a global suite of B2B and B2C websites and mobile apps that annually generated $5B+ in e-commerce revenue. Conducted analysis / presentations to stakeholders.- Identified and managed a data quality strategy to improve digital data accuracy to > 98%, providing high levels of confidence in the data across the analytics user base.- Initiated and managed the implementation of various A/B and multivariate experiments that led to click-through improvements of > 10%, resulting in targeted e-commerce purchasing improvements of ~ 2%.- Partnered with various global business and product teams, defining and documenting analytics strategies and requirements for new digital content.- Defined appropriate digital KPI's and directed development of informative dashboards with emphasis on customer engagement, e-commerce funnels, and associated drivers of conversion.

Greater Los Angeles, California, United States

Collaborated with business partners and product owners to tell stories with data and influence business strategy. Analyzed web analytics data to find meaningful trends, patterns and correlations to provide insight and inspire action.- Analyzed lead generation data from various homepage hero banners, with recommendations generating improved signup rates of > 10%.- Conducted seasonality analysis of digital activity aimed at improving marketing campaign performance, making recommendations which led to improved campaign visibility of > 20%

Greater Los Angeles Area

Generated business and product performance insight for various budgeting and corporate planning initiatives.