David Lorenc Email & Phone Number

Czechia

Leading a cross-functional team that built the Consumer Digital Hub to increase our digital consumer engagement and make the most of our Global Partnerships. Built on Salesforce tech stack, powered by our awesome brands, partnerships and people across the world.

Leading Digital Transformation projects and initiatives across 4 countries in Plzeňský Prazdroj. Defining and implementing Digital Strategy and driving change within the CZ/SK/DE/AU cluster.Working closely with the PMO and Regional Transformation team and acting as Program Manager on key Digital Transformation projects (incl. Change Management).

Berlin, Berlin, Germany

Creating, leading and executing multi-brand digital strategies and initiatives with strategic partners. Managing new commerce model pilots between Nike and key retailers across 9 countries. Looking for potential partnerships with startups.

Prague, The Capital, Czech Republic

Improving omnichannel marketing capabilities of key Nike retailers in CE. Coordinating cross-functional teams to achieve the best campaign and sales results

Prague, The Capital, Czech Republic

Building digital communication strategy for the Global Generics Division and working closely with countries to implement. Strengthening the digital skills and capabilities across all regions and promoting best practices.

Prague, The Capital, Czech Republic

Establishing one of the global leaders in programmatic ad solutions in CEE market. Focused on business and partnership development.

Prague, The Capital, Czech Republic

Business and product development of Seznam's mobile & rich media services. This new role was more about product innovation and team leadership and little less about sales. Successfully established mobile advertising sales team (three direct reports). In addition to starting, developing and maintaining relationships with top media agencies and clients, I also started representing Seznam.cz at conferences (presentations/keynotes/panel discussions at IAC, MIF, Czech Internet Forum, WebTop100). In early 2014 my team became also responsible for web-based rich media sales and product innovation.

Prague, The Capital, Czech Republic

Business development of Seznam's mobile services. Responsible for mobile advertising revenue and strategy. Building and managing mobile advertising account team.I have managed to double mobile advertising revenue and have successfully established mobile advertising account team during the first year at Seznam.

Creating mobile strategies and ideas - mobile apps and sites, mobile campaigns. Integrating online and offline campaigns. Concepts for social media communication and apps - Facebook applications, YouTube channels.Clients: Vodafone, Air Bank, DIRECT, ČEZ

Managing all kinds of digital marketing projects. Microsites, banner campaigns, mobile sites and apps, Facebook applications. Focused on mobile technologies and social media. Clients: Vodafone

Social media monitoring and reporting. Starting and influencing online discussions on all kinds of platforms - blogs, discussion/message boards, Facebook.