I'm a marketing professional experienced at driving organizations’ product management and marketing capabilities to the next level in terms of market effectiveness and impact on the organization.Working in B2B and B2C markets, my background includes:◆ Creating brand strategy and leading branding projects ranging from single product lines to global introductions;◆ Revitalizing new product pipelines and establishing new product development processes;◆ Transitioning companies from traditional marketing techniques to a richer mix of online, digital and social media;◆ Expanding sales to new markets and new channels including international markets;◆ Creating value-added selling processes, tools and training programs so salespeople sell value, not price. The results speak for themselves:◆ Turnarounds in revenue growth and profitability;◆ A track record of successful new products and business innovations;◆ Portfolios of new, blue-chip customers gained – including some of the largest orders in industry history;◆ Companies on the Inc 500 list of fastest growing companies for five years in a row during my tenure.But my biggest source of satisfaction? I’m often recruited to new opportunities by former colleagues who recognize the need for skilled product management and marketing support and trust me to build the customer-centric, data-driven product marketing team that they need to be successful.SKILLS• Strategic plan development and execution• Marketing communications strategy • Brand strategy and repositioning• Product management• Product development• Traditional, online and social media• SEM/SEM Marketing• PPC and online advertising• Content marketing• P&L management• Market research & consumer insights• Competitive analysis• Agency management• Value-added selling• Channel management• International marketing• Building high performance teams