Director Of Sales & Marketing
Flagstaff, Arizona
• Directed all aspects of marketing, sales, social media and public relations to foster continuous growth of the resort through direct interactions, online presence and media engagement• Managed yearly department budget for both marketing and special events• Managed and introduced all public relations and marketing for new improvements to the resort• Directed media interactions, encompassing live and recorded television interviews, radio conversations, newspaper features and magazine requests• Led external agencies in crafting and maintaining various printed materials, website and content• Acted as a representative for the Flagstaff Attractions on the Flagstaff Tourism Commission, Executive Leadership Team for the American Caner Societies ‘Climb to Conquer Cancer’ annual fundraising event, Flagstaff Alpine Ski and Snowboard Team, Flagstaff Lodging and Restaurant Association, Route 66 Revival and other Flagstaff associations• Represented the resort at all regional industry trade fairs to advocate for the resort and Flagstaff, encouraging increased visits• Directed snow reporting efforts and ensured the distribution of daily reports to internal, local and national recipients