David Sniderman Email and Phone Number
Seattle, WA, US
David Sniderman's Location
Seattle, Washington, United States, United States
David Sniderman's Contact Details
David Sniderman work email
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David Sniderman personal email
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David Sniderman phone numbers
About David Sniderman
Running Successful GTM to Launch Innovative Technical Products at High-Growth Companies▪ Global GTM & New product launch▪ Value messaging▪ Product-led growth (PLG)▪ Expand Upmarket | Growing ARR ▪ Category creation, positioning | Moving up and right in Gartner MQ!▪ Market segmentation and ICP definition▪ Digital marketing & content strategy▪ Highly organized and collaborative leader
David Sniderman's Current Company Details
Mapbox
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Leader Product Marketing Automotive and Navigation
Seattle, WA, US
- Website:
- mapbox.com
- Employees:
- 857
David Sniderman Work Experience Details
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Leader Product Marketing Automotive And NavigationMapboxSeattle, Wa, Us
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Leader Product MarketingMapbox Nov 2024 - PresentWashington, District Of Columbia, Us
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Fractional Product Marketing ManagerDsc - David Sniderman Consulting, Llc Sep 2023 - PresentCurrent clients: • AI Startup, Cloud Computing (Stealth). Developing GTM, positioning framework, messaging, first-call deck for pre-seed AI startup targeting enterprise.• Enterprise Startup at UW CoMotion Labs Tech Incubator (Stealth). Mentor and fractional PMM to CoMotion member developing infrastructure platform for large Enterprise.
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Director Product Marketing (Saas)Pantheon Platform Dec 2021 - Jul 2023San Francisco, California, UsKEY ACHIEVEMENTS: Built GTM upmarket to Enterprise. Built Value Messaging & Win/Loss. Built high-performance PMM team running B2B marketing and Consumer marketing. Fueled 70% ARR growth.• Led, grew & matured Product Marketing practice for Pantheon Platform• Built team of 3 Sr. PMMs and vendors; implemented processes to ensure quality and cross-team communications & reporting to increase transparency.• Built and ran always-on Win/Loss program; leveraging insights to optimize messages by ICP along buyer journey.• Developed key relationships w/ Gartner, Forrester, and IDC to move “WebOps” from concept to a category.• Developed global GTM motion including quarterly launch process and new product introduction.• Delivered 175% ASP increase and 40% reduction in deal close time by repositioning upmarket targeting Enterprise buying committees with optimized Value-based Messaging and simplified pitch implementation.• Increased pipe by 150% through targeted competitive campaign leveraging Win/Loss insights, contributing to 2022 +70% YOY ARR growth. -
Senior Product Marketing Manager Qumulo Core (Saas)Qumulo, Inc. Oct 2019 - Dec 2021Seattle, Wa, UsKEY ACHIEVEMENTS: Built B2B Marketing GTM for AWS, Microsoft Azure, and Google Cloud launching disruptive innovation. Built SaaS seller tools to accurately size solutions. Fueled 200% growth to 110 ARR.▪ Increased UPVs 43% quarter-over-quarter and delivered 20% YOY growth in MQL performance by developing content strategy aligned to ICPs.▪ Built GTM to sell differentiated, disruptive innovation in Qumulo Core including messaging, technical evidence, and sales tools to feed global sales direct and partner sellers.▪ Drove 80% reduction in sales proposal creation time & greatly improved accuracy via cloud-based solution sizing tools. -
Senior Product Manager, Protocols & Cloud Collaboration (Saas)Qumulo, Inc. Jun 2018 - Oct 2019Seattle, Wa, UsKEY ACHIEVEMENTS: Wrote and executed the playbook for creating mass adoption for a complex feature by i) creating first-ever Beta program at Qumulo, ii) developing a Feature Exploration Guide for customers; iii) creating a Test Drive site with samples and resources, iv) delivering command-line simulation tools, and v) building and delivering excellent seller materials.▪ Delivered $12M incremental revenue solving major pain-point for 50%+ of customer building differentiated cross-protocol permissions solution (XPP) enabling transparent collaboration across SMB and POSIX clients.▪ Shipped features and updates every 2 weeks running 12-member agile software development teams.▪ Built first global Beta program to increase feature quality and improve customer satisfaction.
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Senior Associate And Account Leader - Technology Gtm PracticePoint B Mar 2010 - Jun 2018Seattle, Wa, UsKEY ACHIEVEMENTS: Consistently drove excellent outcomes leading large teams on over 40 profitable multi-year engagements at multiple, concurrent clients by forming passionate, engaged teams delivering high-quality work. -
Point B Consultant - Innovation Strategy For Sustainable Sourcing & ManufacturingNike Mar 2018 - May 2018Beaverton, Or, UsCo-designed and drove Design Thinking-based innovation program to understand pain points and generate new thinking to unlock partner sustainability compliance and cost-savings, leveraging emerging technologies. -
Point B Consultant - Device Innovation & LaunchAmazon (Point B Consultant) Apr 2014 - Jun 2016Seattle, Wa, UsKEY ACHIEVEMENTS: Developed patented RFID device. Initiated, planned, staffed, and led product team of 3 PMs, 3 SDEs, 2 Industrial Designers, and EE to conceptualize, engineer, manufacture, and launch end-user device and related software.▪ Led team driving ground-up innovation on end-user device, including product definition, design discovery, vendor selection and supply chain development, manufacturing scale-up, and global launch.▪ Drove strategic supplier selection and led negotiations between companies with Legal and Procurement.▪ Led manufacturing and distribution teams, and successfully launched product in 2016.▪ Authored program whitepapers, executive briefs, press releases; drove issues directly with Corp Comm and PR. -
Point B Consultant - Beverage Strategy & Innovation, China Asia/PacificStarbucks (Point B Consultant) Jan 2012 - Mar 2014Seattle, Wa, Us• Launched Starbucks Refreshers, and two top-selling Frappuccino line extensions in China Asia-Pacific by driving work streams cross-functionally from inception through commercial launch.• Drove Asia market integration for commercial equipment technology innovation project. Managed Asia roadmap and requirements, developed go-to-market strategy, and drove regular alignment with equipment engineering team.• Led Verismo in-store launch in China FY13 (product strategy, feature/function definition, demand estimates, sell-in strategy, campaign briefing and messaging)• Aligned regional teams to strategy; integrating with Leadership, R&D, Legal, Regulatory, Supply Chain, and Marketing/ Creative Studio• Drove product SKU rationalization among 14 APAC markets yielding 30% SKU reduction and significant cost savings. -
Point B Consultant - Windows Phone MarketingMicrosoft Corporation (Point B Consultant) Mar 2010 - Dec 2011Redmond, Washington, UsWINDOWS PHONE 7• Developed outreach processes, disclosure calendar, and tracking tools to enable a 10-person launch team to engage and commit 9 large industry partners, 3 OEMs, and 8 strategic retail partners within a 3-month period.• Drove weekly leadership status with executive briefs and reporting dashboards.WINDOWS 8 DESKTOP LAUNCH• Led team of 3 technical writers and 2 SDEs to create and deliver training tools, sample code, and test utilities to enable150 strategic OEMs to make factory floor process changes in support of a major product version launch. -
Product Management & User Experience ConsultantDavid Sniderman Consulting Sep 2009 - Jun 2011Product Management consultant to the software industry specializing in consumer and mobile applications, user experience (UX), information architecture (IA), and business writing.• Full lifecycle software Product Management including solution discovery, strategy development, information architecture design, software development and roll-out.• Certified Project Management including Scrum and RUP development methodologies.• Business writing services, including whitepapers, feature articles, business plans, and marketing/technical specification documents.
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Senior Director, Product ManagementIntava Corp. Jun 2007 - Sep 2009Intava designs dynamic touch-screen and mobile solutions for major US retailers which help shoppers discover, learn, and decide.http://www.intava.com• Led team of 3 PMs (direct), 4 SDEs and 8 graphic and interaction designers to create immersive customer experiences for major retailers including Best Buy, Macy’s, PetSmart, Sprint, Starwood, and Walmart.• Developed and managed platform strategy, product roadmap, product positioning, and marketing strategy.• Led all projects including user experience (UX) strategy and design, user workflow/IA design, UX wireframes/interactivity, full functional specifications, hardware Industrial Design prototyping and fabrication, retail deployments and field service training• Owned product life cycle for three product groups. Developed product roadmaps, positioning strategies and all sales collateral.• Drove yearly internal research efforts to develop compelling prototypes for the proof-of-concept section of Intava’s tradeshow booth, including an RFID-powered product selector and a life-size interactive cylinder using near-field infrared controllers.
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Sr. Product Manager User Experience (Saas)Amdocs Jun 2004 - Jun 2007Chesterfield, Mo, UsQpass was acquired by Amdocs in 2007. About:Qpass manages 60% of all mobile content transactions in the US; servicing 300MM+ subscribers worldwide. • Led team of 2 UX designers, external design agency, 8 SDEs, and 2 QA testers as Agile product owner to develop ground-up UX for major release of Qpass mobile payments/partner management suite.• New UX reduced user effort 80% for common scenarios, saving $1.4MM/yr for mid-size US mobile carrier. • Successfully ran a $1.3MM program to overhaul and launch Qpass’ flagship enterprise software product, responsible for 60% increase in revenue in FY2006. -
Sr. Product Manager - Content And Product Offer EngineAmdocs Jun 2004 - Jun 2007Chesterfield, Mo, UsQpass was acquired by Amdocs in 2007.• Managed core applications within Qpass suite: sophisticated retailing tools and tools that optimize consumer retail discovery methods and power storefronts• Shipped new version of Merchandizing in 2006 targeted to increase carrier sales 30% by enabling innovative rules-based promotions• Managed market requirements, develop product roadmap, manage product performance and product lifecycle
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Lead Product Manager, RealproducerRealnetworks Sep 2002 - May 2004Seattle, Wa, Us• Released 2 versions of RealProducer Pro encoder.• Built alliances with third parties to support RealNetworks formats via product bundling and evangelism of Real SDKs.• Secured funding to support Mac platform with RealMedia Export Plug-in; launched at NAB 2004 to fanfare. -
Lead Program Manager, Professional ServicesRealnetworks Sep 2000 - Sep 2002Seattle, Wa, Us• Led team of 3PMs (direct), ran joint product releases of RealPlayer with AOL, IBM, HP, and Sun, shipping 4 versions of RealPlayer embedded in AOL 6, 7, and 8 clients; and 2 versions of RealSystem Server on IBM AIX and HP-UX.• Designed and ran multiple beta programs and focus groups, and managed field logistics for large-scale confidential betas of enterprise software. • Developed service-level agreements and associated program components• Wrote functional specifications and managed development projects
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Program Manager, Realplayer Take5Realnetworks Feb 1998 - Sep 2000Seattle, Wa, Us• Wrote product concepts and functional specifications for Take5 (the predecessor to RealOne Player) and its publishing tools
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Account Manager Creative Services (Columbus Group)Telus Nov 1996 - Jan 1998Vancouver, British Columbia, CaAbout: Columbus Group was a start-up Web design and services company primarily serving the telecommunications segment. Columbus group was acquired by Telus Canada in 1999.• Managed 3 large client accounts concurrently ($550k annual billing)• Lead creative teams to build innovative user experiences for some of industry's first online phone bill functions, and calling-feature comparison tools for consumers -
Lead Graphic DesignerCcm, Gmbh Jul 1994 - May 1995Bellavista, Nuevo León, Mx> Created production-ready designs at this full-service advertising and design firm, including product packaging and full-color annual reports for large industrial firms such as Morton International> Managed two junior designers> Supervised print production
David Sniderman Skills
Product Management
Program Management
Cross Functional Team Leadership
Strategy
Mobile Devices
Start Ups
Product Marketing
User Experience
Software Product Management
Management
Project Management
Business Strategy
Enterprise Software
Leadership
Management Consulting
Mobile Applications
Process Improvement
Software Development
Scrum
Integration
Digital Media
Agile Methodologies
Team Leadership
Product Development
E Commerce
Information Architecture
Change Management
User Interface Design
Consulting
Product Launch
Go To Market Strategy
Strategic Partnerships
Marketing Communications
Telecommunications
Marketing Strategy
Business Analysis
Interaction Design
Process Design
Mobile Technology
Product Lifecycle Management
Content Management
Software Project Management
Market Research
Analytics
Competitive Analysis
Marketing
Strategy Development
Agile Project Management
Strategic Planning
Software As A Service
David Sniderman Education Details
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University Of WashingtonMarketing -
University Of WashingtonSoftware Product Management
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University Of AlbertaIndustrial Design / Human Factors / Ui
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University Of WashingtonProject Management
Frequently Asked Questions about David Sniderman
What company does David Sniderman work for?
David Sniderman works for Mapbox
What is David Sniderman's role at the current company?
David Sniderman's current role is Leader Product Marketing Automotive and Navigation.
What is David Sniderman's email address?
David Sniderman's email address is ds****@****ulo.com
What is David Sniderman's direct phone number?
David Sniderman's direct phone number is +120648*****
What schools did David Sniderman attend?
David Sniderman attended University Of Washington, University Of Washington, University Of Alberta, University Of Washington.
What skills is David Sniderman known for?
David Sniderman has skills like Product Management, Program Management, Cross Functional Team Leadership, Strategy, Mobile Devices, Start Ups, Product Marketing, User Experience, Software Product Management, Management, Project Management, Business Strategy.
Who are David Sniderman's colleagues?
David Sniderman's colleagues are Oscar Lemström, Pablo Guardiola Sánchez, Ishant M., Iveta Vasilkova, Deven Diliberto, Julia Lapo, Hidenori Yagi.
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