David Robbins Email & Phone Number

Royal Oak, Michigan, United States

In this role, I oversee the management of client accounts within the lifestyle and CPG sectors, as well as in education management and powersports industries. Highly embedded in the strategic operations with key global clients and their independent business owners.Passionately operating as a Customer Experience SME across a wide range of client partners and internal teams.

Auburn Hills, Mi

Grew key global account by 50% in first year of incorporation into the role. Led team of researchers, strategists, communication designers and change management specialists toward all growth initiatives.

Ann Arbor, Mi

Led GfK’s global Customer Experience practice area, with a primary focus on strengthening and growing the firm’s solutions portfolio. Responsibilities included research and development to drive innovation in customer experience application and practice, driving new research and analytical innovations, solution lifecycle management, and ongoing collaboration with GfK’s global network of clients and researchers to ensure the ongoing development and dissemination of global best practices within the areas of customer experience transformation, operational/digital efficiency and marketing effectiveness. Areas of concentration included: customer satisfaction and loyalty, customer experience management, voice of the customer, enterprise feedback management, customer relationship management, customer lifetime value and the integration of brand and customer experience.

Primary focus on empowering customer-centric brands to deliver more consistent, intentional and authentic brand experiences through a holistic approach to customer satisfaction/experience measurement, unifying the resulting customer experience data streams through the delivery of real-time reporting and analytics into role-specific actionable insights.

Responsible for the development and management of global and domestic accounts, with a concentration on brand and marketing effectiveness tracking, product/concept testing, brand positioning, in-depth brand A&U’s, and other related custom research, analytic and consulting projects.

Responsible for study design and sampling plan development, complex questionnaire development, advanced statistical modeling, and served as a primary methodological consultant for both internal and external clients.

M.S., Consumer And Family Science - Cdfs

Go Boilermakers!!

B.A., Psychology