Dawn Reid Email & Phone Number

Virginia Beach, VA, US

Virginia Beach, Virginia, United States

Virginia Beach, Virginia, United States

Virginia Beach, Virginia, United States

Virginia Beach, Virginia, United States

We help companies build, manage, and optimize their marketing automation on a global scale. Digital Pi works to derive meaningful value from marketing technology and automation for your business. We believe that martech tools are at the intersection of every facet of marketing, from content strategy to messaging. With our relentless focus on using.

Greater Boston Area

• Led day-to-day relationships with non-profit and for-profit clients.
• Acted as an extension of a client’s team to better understand their needs, competitive landscape and sectors.
• Managed a range of creative and strategic needs including but not limited to: rebranding, website development; brand strategy, video production, white papers, annual reports, Instagram live shows, and social media.
• Acted as a single point of contact for client needs. Meeting weekly with each client to communicate updates, review schedules, raise and remove blockers, identify risks, and prepare clients for upcoming milestones.
• Support Digital Project Managers and Producers by providing counsel, strategy, and feedback to help them advance in their careers.
• Created, developed and launched Nutshell CRM System. Set up best practices, pipelines, tagging and dashboards to create a process tailored to Hiker’s needs.

Boston, Massachusetts

• Clarified and documented goals, deliverables, and scope for strategic marketing systems projects.
• Developed comprehensive project plans and managed projects to set timelines and budgets.
• Developed detailed requirements, sourced technical/vendor support, and conducted analysis as needed.
• Communicated and collaborated effectively with stakeholders across Marketing, IT, Program, and potentially additional teams to ensure clarity on deliverables as well as overall project status.
• Identified and ensured mitigation of risks and issues.
• Served as a coach/mentor for students.

Greater Boston Area

reacHIRE is moving business forward by bringing women back to theworkforce. Through gender diversity programs tailored to a company'sunique culture and business needs, reacHIRE carefully selects andprepares under-the-radar, top talent who voluntarily off-ramped fromtheir careers and are ready to on-ramp into defined projectassignments or permanent roles..

Concord, Massachusetts

• Implemented CRM system:‒ Grew database from 1,800 contacts to over 3,000 contacts that could be segmented to allow for targeted communications.‒ Identified needs, implemented processes, and created and maintained.
• Implemented email campaigns for nurturing unqualified leads through the funnel, driving event registration and creating a monthly touch point to keep our audience engaged.
• Built a curated email audience that exceeded industry averages - 40% open rate, 4.5% click Rate,.01% unsubscribe rate.
• Provided weekly snapshots and monthly reporting for the Executive team of lead generation and web analytics.
• Supported training by facilitating a Personal and Professional Branding session for Boston based trainings.
• Website governance

Burlington, Massachusetts

• Identified the need, specified, implemented, and managed a global project management web-based tracking system for the Professional Systems Marketing and Technical Communications Group.
• Maintained product documentation, creating new content and methodology for delivery of product and system communications.
• Aligned marketing communications for Philips Color Kinetics within the fabric of greater Professional Systems Marketing group.
• Supported a group of 12 Global Product Marketing Managers.
• Managed a team of technical writers, data and asset specialists, illustrators and designers.
• Created and implemented processes to meet the demands of the New Product Development and Market Introduction Process.

Greater Boston Area

• Responsible for direct personnel management within the strategic programs team as well as dotted line management of creative, web development, product and field marketing, and sales enablement personnel.
• Created and managed project plans to determine risk, time frame, funding, process, and resource availability in support of multi-phase global corporate initiatives.
• Worked with a wide spectrum of business stakeholders to benchmark best practices, identify risks and gaps, and develop tactical and strategic plans to drive implementation and communication.
• Effectively presented, communicated, and managed expectations regarding project and business strategies, risk, status, and key decisions within project teams and larger organization, including senior management.
• Drove strategy based on risk assessment, industry/internal intelligence, conceptual requirements to support business decisions. Recommended and implemented process change when appropriate.
• Leveraged highly developed interpersonal, written and verbal skills to express complex technical concepts in business terms and/or design terms.

Burlington, Massachusetts

• Project managed multiple global corporate initiatives.
• Developed, managed, implemented and tested integrated marketing tool to create and manage automated drip campaigns and customer communications.
• Proposed, developed, managed and implemented Salesforce.com project management tool to create global and regional marketing calendars and corporate metrics reporting functionality.
• Managed creative development of StreamServe Partner Portal and StreamShare, StreamServe’s online community site which was recognized as the best B2B website of 2010 by EpiServer.
• Identified the need, owned, developed and implemented StreamServe’s DAM system.
• Responsible for the creation, production and support of all print, web, trade show collateral and graphics for the corporate and international offices.

• Managed a multi-million dollar budget reporting directly to the SVP of Sales Operations and/or Human Resources.
• Project managed design, implementation, testing and release of One Monster Rewards web site; a non-cash point based rewards system.
• Managed, developed, and implemented special incentives and initiatives in support of each sales channel’s objectives. Responsible for all aspects of planning, policy definition, budgeting, communications, tracking, and.