Today’s organizations are complex systems of systems. Success in a continuously changing world of increasing complexity, ambiguity, volatility, and uncertainty calls for organizational cultures of innovation, agility, and adaptiveness. To reach this state, organizations must understand how each of its parts contributes to the collaborative value co-creation crucial to the organizational system as a whole. In short, the organization must understand itself. The ongoing process of sense-making, decision-making, and action-taking necessary to achieving desired outcomes depends on high-quality information in a variety of forms, including data, content, knowledge, and even wisdom, as well as continuous feedback. Information provides the raw material for accurate understanding, leading to confidence in knowing the situation, making effective decisions based on clear thinking, and communicating those decisions to motivate and facilitate action to enable outcomes. The development and management of high-quality information, particularly forms of contextualized content like documentation, provides the level of understanding needed to support organizational cultures of innovation, agility, adaptiveness--and profitability.