Dean White Email & Phone Number

Willards, Maryland

• Researched, wrote and designed topical publications used by tens of thousands of restaurant owners, managers and staff across America and Canada. • Developed brand identities and rebranding strategies for regional restaurants. Supported customers with logo and menu design, advertising and collateral, social media content, photography, billboards, posters, signage and vehicle wraps.• Researched and prepared deep-dive marketing and brand evaluations for restaurants, hospitality groups and dining services facilities, helping each discover their Unique Experience Proposition and forge stronger relationships with their customers. • Instituted a Digital Identity Review meeting format to reveal each client's problem areas and instill best practices of online reputation management.• Created and presented social media marketing training seminars to regional sales teams and hundreds of restaurant owners across the Mid-Atlantic. My materials are used throughout the Sysco corporation to educate and empower businesses coast to coast.• Assisted in planning, promotion and staging of all trade shows, coordinating with merchandisers, transportation and operations teams, culinary staff, brokers, vendors and facilities personnel to feed and inform thousands of hospitality industry customers.• Designed B2B, B2C and internal marketing, including catalogs, newsletters, magazines, mailings, invitations, ads and product sell sheets.

Bethesda, Md

• Senior Art Director on all advertising for Ruth’s Chris Steak House, holding sales steady after 9/11/2001, when business travel restrictions caused the upscale dining category to struggle.• Created campaigns for clients including National Geographic, Blue Cross Blue Shield, Baxter Hyland Immuno, American Bankers Association, and Pepco (Potomac Electric Power Company) – including print, collateral, direct mail, outdoor, television and radio.

Master'S Degree, Communications

Bachelor Of Arts - Ba, Journalism