Deborah Hernandez is a Partner at FINN Partners. She possess expertise in product launch, market planning, medical devices, public relations, healthcare and 38 more skills. Colleagues describe her as "I had the pleasure of working with Deborah over a few years, across various clients and categories. Her wide-ranging background results in a deep understanding of all aspects of the pharma space, and it allows her to view challenges through many different lenses. As a leader, she's mastered the art of allowing her team to forge their own path and make independent decisions, while always being available as a sounding board/support when needed. This allows her teams to grow and find success, while still guided by her leadership. She's experienced at leading and navigating difficult conversations, both internally and externally. She excels in many different areas - business development, relationship-building, mentorship, team leadership, strategic planning, and executional tactics. She's a well-rounded leader by all accounts. " and "Leading marketing strategist” and “patient and advocacy champion” are phrases that come to mind with I think about Deborah’s diverse life science marketing communications background. I have had the pleasure of working with Deborah on a couple of clients with very complex products in new categories that had yet to be introduced to physicians, advocacy and patients. Deborah is very well-versed on a constantly changing life sciences market an expert in marketing communications and advocacy and still is able to strategize and leverage her background and training as a nurse. Deborah was an enthusiastic colleague and was always approachable and knew where to find answers to very complex business issues. She would be an indispensable asset to any company with biotechnology, pharmaceutical, or patient advocacy strategy or marketing communications matters and I wholeheartedly recommend Deborah."