Deborah Caldwell Email & Phone Number

Sunnyvale, California, Us

Ashburn, Virginia, Us

Reporting to the Vice President of Global Security Sales, focused on building collaborative relationships with partners and managing approach for GTM strategy, enablement, and growth to align with the complete portfolio of DXC Security. Our services complement best of breed technology in Digital Identity, Cyber Defense, Security Risk Management, and Secured Infrastructure and Access.● Demonstrated success in creating a strong partner ecosystem to increase market reach, efficiency and collaboration globally. Built channel pipeline for new logos and expansion in existing accounts.● Rebuilt partner relationships as the security team was being restructured. Collaborated with the field team to identify market needs and worked alongside Product Management to implement new service offerings. Responsible for new partner onboarding and enablement ofsales teams. Created partner plans to not only set internal expectations, but also to strengthen the partner commitment and partner satisfaction. Executed against plans to support initiatives within established budgets.● Structured partner alignment and interlock by leveraging competitive intelligence to create industry specific targeted account lists for go-to-market and to implement sales objections per theater.● Worked across multiple teams to launch Cloud Marketplace to continue to be a part of the customer journey, stay relevant with partners, and increase revenue.● Produced Security Snapshot, a partner sponsored Video Series for thought leadership, brand awareness, and partner teaming opportunities. Produced virtual security sales kickoff and Security Partner Forum within DXC Virtual World/Metaverse

Ashburn, Virginia, Us

• Chief of Staff to VP, Global Security Sales• Established workflow across multiple stakeholders in the execution of strategic and operational projects aligned to business vision and objections• Closed the performance gap between sales and marketing to generate greater effectiveness • Produced virtual security sales kickoff within metaverse using Virbela• Optimized DXC Security presence at RSA, creating opportunities with customers, partners, and analysts• Understood current assets and drove continuous improvement• Developed New Hire Onboarding Program for global security sales teams• Curated security specific social media content to drive additional brand awareness

• Provided marketing and communication leadership to sales executives and small businesses. Created and leveraged strategic messaging and positioning in the market.• Defined, created, and implemented marketing strategies to build pipeline for channel programs and drive business growth for go to market initiatives.• Produce effective communication, including email and social media. Structured targeted campaigns via sales tools like Sales Loft, Tech Target, ZoomInfo, LinkedIn Sales Navigator.• Utilized market research to introduce new market segments• Primary industries: Financial, Insurance, Cybersecurity, Wellness, and Non-Profit

Atlanta, Ga, Us

• Supported the North American client sales segment with programs and events that increased retention, loyalty, and growth• Launched new client communication protocol with data breach updates and messaging • Aligned marketing approach to sales strategy using Account Based Marketing integrated campaigns • Worked with field marketing to produce client events, including annual user conference• Collaborated with demand center to build and execute client specific content• Coordinated activities with external partners that influenced existing customer base

Atlanta, Ga, Us

• Planned, promoted and tracked corporate volunteerism events for Atlanta employees. These events increased employee satisfaction and met the needs of our community.• VP Public Relations, The Kings Speech Toastmasters Club: Founding member of The Kings Speech Toastmasters Club• WIT Girls Get IT Job Shadow Program Team: Brought this wonderful program to Dell SecureWorks, built agenda and mentored the young women who attended this week-long program at our office.• Dell Champion- Youth Learning- STAR House: Integral part of building and supporting the relationship with a local philanthropy. Through our work, they were awarded a multi-year Dell grant.• Dell WISE Community Involvement Chair: Women in Search of Excellence, WISE- founding member of the Atlanta chapter.

Atlanta, Ga, Us

• Implement effective marketing programs, manage events and influence channel strategies• Evaluate revenue and growth opportunities and work within cross-functional teams to effectively execute and prioritize projects to meet stakeholder deadlines and expectations• Adapt and customize direct sales campaigns for partner audience• Strengthen relationships with strategic technology partners • Forecast and manage the channel marketing budget and provide metrics on all activities

Atlanta, Ga, Us

• Managed and executed complete work flow process of new hire onboarding program. • Served as a coach to guide new employees and hiring managers through the new hire experience to reduce learning curve, increase productivity and improve employee engagement.• Created meaningful content and update delivery strategy as business landscape changes.• Led and partnered with cross-functional teams to deliver on objectives.

Macon, Ga, Us

• Managed logistics for demand generation events to focus on new clients, build brand awareness and introduce them to the company’s unique services.• Developed company’s first fundraising event from concept to completion; which included nurturing relationships with potential donors, securing donations and completing all event logistics ensuring a profitable event.

• Designed creative marketing content.• Performed all marketing responsibilities related to research and selection of advertisers, implementation of email marketing campaigns and technical liaison for each project. • Developed strategic channel partnerships to increase pipeline for business development and lead sales. • Ensured customer satisfaction with new and exisiting clients by implementing CRM initiatives.• Directly managed all web marketing efforts and created demand generation program by incorporating organic search, paid search and other CPA programs.• Provided sales support as Licensed Life & Health Insurance Agent

Atlanta, Ga, Us

• Established, developed and maintained relationships with key clients including IBM, Deloitte and Siemens. Strong focus on customer retention and business developement.• Liason to Georgia Tech to target and attract new talent to the company. Attended student presentations and career fairs to build relationships with graduate students and place them within the company. Highly successful with this new program.• Screened candidates to fulfill open positions, aligning candidate skill sets with the appropriate contract and permanent requirements. • Coached candidates in preparation for interviews with hiring managers; improving candidates confidence and presentation which resulted in higher percentage of successful placement.• Active member in association events with TAG and WIT and attended industry trade shows in an effort to gain company recognition and attract new clients.

Armonk, New York, Ny, Us

• Managed video and interactive media projects, offering the services of our Digital Compression Lab: streaming video, VHS to DVD conversion and other digital needs. • Customers included World Golf Village, PGA Golf, U.S. Open and Drum Corps International.

Atlanta, Georgia, Us

• Hosted media production events attended by high profile individuals. Personally responsible for accommodating the needs of guests by finding creative solutions under tight deadlines. • Maintained schedules of editors, animators and other production team members in a time sensitive environment.• Responsible for gathering footage, researching stories, assisting with pre and post-production elements.• Additional focus on continuity, craft service, site scout/selection, audio services, video slate• Customers included TBS, Atlanta Braves, Atlanta Hawks, Turner Classic Movies, Atlanta Olympic Broadcasting