Deborah Chen Email & Phone Number

United States

Sf Bay Area

Selected client engagements: -Developed branding and launch plans for a mobile software company.-Go-to-market strategy for a web security startup.-Business development and project management for high-speed Ethernet adapter company.-Program management for a network software company.-Positioning and branding for a fluid dynamics product for research and education.

Responsible for corporate and field marketing relationships for strategic OEM storage partners (Teradata, SGI).-Achieved 20% annual revenue growth of enterprise storage solutions in the business analytics and high-performance computing (HPC) markets.-Drove revenue with OEM account teams through GTM campaigns to customers and channel partners.-Delivered joint sales enablement tools and campaigns with OEM Partner sales teams.-Created key value propositions with OEM customers for specific vertical markets. Executed outbound vertical marketing programs, sales readiness and training programs.

Business Development, Sales and Marketing consulting services included business development, integrated direct sales and channel strategy, sales operations and compensation plans, partner programs, GTM strategy, market and product definition.Select Accomplishments: -Delivered strategic partner strategy for web authoring software platform for Microsoft.-Served as Director of Strategic Relations for VC-funded video conferencing client.-Development and execution of GTM plans for new Business Intelligence segment for SGI.-Created market definition, market segmentation and global sales/channel strategy and operations plans for the leading network appliance and web server company, acquired by Oracle.-Developed sales operations plans and produced demos for business rules software company.-Produced strategic alliance, sales and channel plans for CRM software company.

Built the 3Dfx Developer Relations Group to recruit video game developers and publishers to produce computer game titles optimized for the 3Dfx graphics API and gaming platform.- Hired and directed a team of 14 applications engineers, evangelists and marketing staff.- Negotiated game-bundling contracts with major publishers and entertainment content providers.- Established 3Dfx as the industry-standard game development platform, a key factor in the company’s IPO. - Influenced Microsoft and technology partners to adopt advanced features of the 3Dfx high-performance graphics solutions, resulting in greater differentiation for 3Dfx products.- Managed strategic relationships with Microsoft, SGI, and key API developers. Recruited leading game developers in the USA, Europe and Japan.

As Business Manager, I managed relationships with the top ISV/VARs in the MCAD and Media markets, resulting in $100M in annual SGI revenue in FY95. Drove sales revenue through the direct sales force and channel partners, managed worldwide marketing plans, and drove technical requirements for optimized solutions. As the Developer Program Manager, I created and deployed the Developer Program to drive a 5X increase in the developer base to 550 developers, with efficient scaling of programs, staff and resource. Launched annual developer conference for 500 attendees. Developed strategic plan for OpenGL graphics API.

National account sales and SE responsiblity for major end-user HPC accounts, including Lockheed and Stanford University. Qualified for 100% President's Club each year and the IBM SE Symposium recognition events.

Bs, Mechanical Engineering

Activities and Societies: President, ASME. Co-founded The Stanford Conference on Entrepreneurship.

Mba, Strategic Management