Debora Santos Email & Phone Number

Federal District, Brazil

Rio De Janeiro, Brazil

São Paulo, Brazil

• I worked on the structure of the Marketing department, including: defining OKRs, campaign planning, metric analysis, target audience research, communication strategy, market research and visual identity.• I created content, including video editing, graphic design, and text writing, resulting in a reach of over 150,000 accounts on Instagram and LinkedIn with excellent engagement rates.• I contributed to the expansion of lead acquisition channels (growth) by creating search and display network campaigns on Google Ads, developing Landing Pages using the RD Station tool, and optimizing the institutional website and blog with a focus on SEO and organic media.•In collaboration with the sales team, I implemented the ABM (Account-Based Marketing) strategy, defining the Ideal Customer Profile and creating content for email marketing, landing pages, and blog posts.• With HR department, I implemented an Employer Branding and Brand Awareness strategy, which resulted in an increase from 5 to over 50 applicants per job posting through social media content.★ About the Company:ZRP is a B2B software and digital product consulting company with a mission to foster innovation and progress through technology.

Remote Work

Startup accelerated by Y Combinator and recognized as one of the 100 most promising startups in the country, bxblue is a personal loan marketplace for pensioners and government workers with guaranteed income in Brazil. With more than 1 million simulations, the brand's priority is to empower users to make the best financial decision. In this experience, I worked structuring the strategic project of the Customer Support area. Simultaneously, I guided customers through the sales journey, transmitting brand trust since the first contact. With the growth of the company and the increase in demand, I selected and trained a customer support team to deliver service in a smarter way, always seeking scalability through automation, without losing the human touch. In parallel with these responsibilities, I also dealt with some crisis, managing the brand reputation in various contexts and situations. ★ Main responsibilities ★ - Develop customer support area strategic project- Leadership and management of customer support team- Project creation and monitoring - Crisis management and problem solving - Data analysis focused on automation and scalability- Definition and monitoring of OKRs- Writing institutional messages for customer service

Brazil

As an intern, I worked directly with customer service. Coordinating simultaneous accounts, I managed and monitored the production flow of campaigns aimed at both the internal and external public. I also helped presenting advertising proposals to customers, always meeting the deadlines and expectations of the requested demands. ★ Main responsibilities ★ - Alignment and construction of complete briefing - Monitoring the production flow of advertising campaigns - Review of texts and graphic pieces (digital and printed) - Account management - Presentation for campaign approval

Brazil

Together with the team of marketing interns from 61 Imoveis, a high-end real estate company in Brasília, we were responsible for giving voice and promoting the brand in online and offline media. During this experience, I worked on creating a new identity and content line for the brand Instagram profile, increasing engagement on this social media by 70%, in addition to designing and formatting the brand's institutional website.★ Main responsibilities ★ - Design and formatting the institutional website in WordPress - Content planning for Facebook and Instagram - Moderation of comments on social media, in a creative and personalized way - Assembly of slides for institutional presentations - Creation of digital and printed graphic pieces

Orlando, Usa

Through the Cultural Exchange Program, I was selected to work at Walt Disney World Parks and Resorts, in the role of Merchandise. This experience provided me with a deep understanding of the brand, its history and main attributes in a practical way and with that I was able to expand my knowledge about customer experience, always seeking to go beyond what was expected. While working in the various stores in the complex, in each interaction, I looked forward to create connections and bring the magic and excellence of Disney service, both to children and adults of different nationalities. ★ Main responsibilities ★ - Help guests conveying the company's values ​​(4 Keys) - Keep the store always organized and "show ready" - Teamwork with people from different nationalities - Resolution of everyday situations and emergencies- Sales registration operations, payment and closing

Formação Profissional, Product Management

Graduação, Comunicação Social - Publicidade E Propaganda