Debora Santos Email & Phone Number

Federal District, Brazil

Rio De Janeiro, Brazil

São Paulo, Brazil

• I worked on the structure of the Marketing department, including: defining OKRs, campaign planning, metric analysis, target audience research, communication strategy, market research and visual identity.
• I created content, including video editing, graphic design, and text writing, resulting in a reach of over 150,000 accounts on Instagram and LinkedIn with excellent engagement rates.
• I contributed to the expansion of lead acquisition channels (growth) by creating search and display network campaigns on Google Ads, developing Landing Pages using the RD Station tool, and optimizing the institutional.
• In collaboration with the sales team, I implemented the ABM (Account-Based Marketing) strategy, defining the Ideal Customer Profile and creating content for email marketing, landing pages, and blog posts.
• With HR department, I implemented an Employer Branding and Brand Awareness strategy, which resulted in an increase from 5 to over 50 applicants per job posting through social media content.★ About the Company:ZRP is a.

Remote Work

Startup accelerated by Y Combinator and recognized as one of the 100 most promising startups in the country, bxblue is a personal loan marketplace for pensioners and government workers with guaranteed income in Brazil. With more than 1 million simulations, the brand's priority is to empower users to make the best financial decision. In this experience, I.

Brazil

As an intern, I worked directly with customer service. Coordinating simultaneous accounts, I managed and monitored the production flow of campaigns aimed at both the internal and external public. I also helped presenting advertising proposals to customers, always meeting the deadlines and expectations of the requested demands. ★ Main responsibilities ★.

Brazil

Together with the team of marketing interns from 61 Imoveis, a high-end real estate company in Brasília, we were responsible for giving voice and promoting the brand in online and offline media. During this experience, I worked on creating a new identity and content line for the brand Instagram profile, increasing engagement on this social media by 70%, in.

Orlando, USA

Through the Cultural Exchange Program, I was selected to work at Walt Disney World Parks and Resorts, in the role of Merchandise. This experience provided me with a deep understanding of the brand, its history and main attributes in a practical way and with that I was able to expand my knowledge about customer experience, always seeking to go beyond what.

Formação Profissional, Product Management

Graduação, Comunicação Social - Publicidade E Propaganda