Debora Santos

Debora Santos Email and Phone Number

Analista de marketing de produtos @ Cortex
Federal District, Brazil
Debora Santos's Location
Federal District, Brazil, Brazil
About Debora Santos

You might have seen the cover photo and wondered, "But why Marketing and Tech?" Let me explain: it's in the combination of these areas that I found my purpose! With a degree in Marketing and Advertising, I have over 8 years of experience, merging these concepts to achieve results wherever I've been.I began by heading the creation of a Customer Support department in the Marketing of a fintech startup. In this role, I experienced how vital technology is for a positive customer experience. By working closely with the product and development teams, I achieved remarkable outcomes, including an above-average NPS.Today, I'm engaged in marketing, content production, and social media for a technology consultancy. My focus is on crafting experiences that foster brand connections, promoting technology products and software development. Through this work in branding and performance, the company has begun attracting more leads, alongside increased engagement and visibility on social media.A common thread is my passion for creating experiences, a love fostered by the Walt Disney Company. In 2018, I embarked on a professional exchange, working in the entertainment complex stores in the USA. For months, I interacted in English with people from diverse nationalities, bringing the magic of the brand and creating unforgettable moments. These insights remain applicable wherever I go.I'm consistently seeking to deepen my knowledge through courses, with the most recent one focusing on Product Management, to extend my goal of working at the intersection of Marketing and Technology. My skills in communication, creativity, resilience, and ease of learning are foundational on this journey.I love connecting with people and sharing experiences. Feel free to reach out via message or at debora.resende06@gmail.com. Let's connect!

Debora Santos's Current Company Details
Cortex

Cortex

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Analista de marketing de produtos
Federal District, Brazil
Employees:
426
Debora Santos Work Experience Details
  • Cortex
    Analista De Marketing De Produtos
    Cortex
    Federal District, Brazil
  • Cortex
    Product Marketing Analyst
    Cortex Jan 2024 - Present
    Rio De Janeiro, Brazil
  • Zrp
    Marketing Analyst
    Zrp Jul 2022 - Dec 2023
    São Paulo, Brazil
    • I worked on the structure of the Marketing department, including: defining OKRs, campaign planning, metric analysis, target audience research, communication strategy, market research and visual identity.• I created content, including video editing, graphic design, and text writing, resulting in a reach of over 150,000 accounts on Instagram and LinkedIn with excellent engagement rates.• I contributed to the expansion of lead acquisition channels (growth) by creating search and display network campaigns on Google Ads, developing Landing Pages using the RD Station tool, and optimizing the institutional website and blog with a focus on SEO and organic media.•In collaboration with the sales team, I implemented the ABM (Account-Based Marketing) strategy, defining the Ideal Customer Profile and creating content for email marketing, landing pages, and blog posts.• With HR department, I implemented an Employer Branding and Brand Awareness strategy, which resulted in an increase from 5 to over 50 applicants per job posting through social media content.★ About the Company:ZRP is a B2B software and digital product consulting company with a mission to foster innovation and progress through technology.
  • Bx Blue, Uma Empresa Picpay
    Marketing Analyst | Customer Support
    Bx Blue, Uma Empresa Picpay Aug 2020 - Jan 2022
    Remote Work
    Startup accelerated by Y Combinator and recognized as one of the 100 most promising startups in the country, bxblue is a personal loan marketplace for pensioners and government workers with guaranteed income in Brazil. With more than 1 million simulations, the brand's priority is to empower users to make the best financial decision. In this experience, I worked structuring the strategic project of the Customer Support area. Simultaneously, I guided customers through the sales journey, transmitting brand trust since the first contact. With the growth of the company and the increase in demand, I selected and trained a customer support team to deliver service in a smarter way, always seeking scalability through automation, without losing the human touch. In parallel with these responsibilities, I also dealt with some crisis, managing the brand reputation in various contexts and situations. ★ Main responsibilities ★ - Develop customer support area strategic project- Leadership and management of customer support team- Project creation and monitoring - Crisis management and problem solving - Data analysis focused on automation and scalability- Definition and monitoring of OKRs- Writing institutional messages for customer service
  • Camara Dos Deputados
    Customer Service Intern
    Camara Dos Deputados Oct 2019 - Aug 2020
    Brazil
    As an intern, I worked directly with customer service. Coordinating simultaneous accounts, I managed and monitored the production flow of campaigns aimed at both the internal and external public. I also helped presenting advertising proposals to customers, always meeting the deadlines and expectations of the requested demands. ★ Main responsibilities ★ - Alignment and construction of complete briefing - Monitoring the production flow of advertising campaigns - Review of texts and graphic pieces (digital and printed) - Account management - Presentation for campaign approval
  • 61 Imoveis
    Social Media Marketing Intern
    61 Imoveis Jul 2019 - Sep 2019
    Brazil
    Together with the team of marketing interns from 61 Imoveis, a high-end real estate company in Brasília, we were responsible for giving voice and promoting the brand in online and offline media. During this experience, I worked on creating a new identity and content line for the brand Instagram profile, increasing engagement on this social media by 70%, in addition to designing and formatting the brand's institutional website.★ Main responsibilities ★ - Design and formatting the institutional website in WordPress - Content planning for Facebook and Instagram - Moderation of comments on social media, in a creative and personalized way - Assembly of slides for institutional presentations - Creation of digital and printed graphic pieces
  • Walt Disney World
    Cast Member
    Walt Disney World Nov 2018 - Jan 2019
    Orlando, Usa
    Through the Cultural Exchange Program, I was selected to work at Walt Disney World Parks and Resorts, in the role of Merchandise. This experience provided me with a deep understanding of the brand, its history and main attributes in a practical way and with that I was able to expand my knowledge about customer experience, always seeking to go beyond what was expected. While working in the various stores in the complex, in each interaction, I looked forward to create connections and bring the magic and excellence of Disney service, both to children and adults of different nationalities. ★ Main responsibilities ★ - Help guests conveying the company's values ​​(4 Keys) - Keep the store always organized and "show ready" - Teamwork with people from different nationalities - Resolution of everyday situations and emergencies- Sales registration operations, payment and closing

Debora Santos Education Details

Frequently Asked Questions about Debora Santos

What company does Debora Santos work for?

Debora Santos works for Cortex

What is Debora Santos's role at the current company?

Debora Santos's current role is Analista de marketing de produtos.

What schools did Debora Santos attend?

Debora Santos attended Cursos Pm3, Universidade De Brasília.

Who are Debora Santos's colleagues?

Debora Santos's colleagues are Aline Silverio, Gustavo Lipe, Jacqueline Monique Ligthart, Ingrid Martins, Lidiane Fleury, Daniel Carvalho, Ana Cláudia De Lima Resende.

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