Declan Cassidy Email & Phone Number

Portugal

United States

Transformation project

Miami/Fort Lauderdale Area

Miami, Florida

• Key Responsibilities Include:
• Creating, planning, implementing and integrating the strategic direction of this multi-million dollar business. This includes full P&L responsibility and end to end ownership of all business aspects whilst reporting.
• Maintaining strategic awareness of the competitive landscape, opportunities for expansion, customers, markets and new industry developments & standards.
• Using excellent communication and interpersonal skills to build and manage solid professional relationships with clients, colleagues and key stakeholders whilst efficiently dealing with any issues as and when required.
• Consistently searching to identify areas that require improved levels of operational efficiency to meet the needs of employees, key stakeholders and customers.
• Responsible for the expansion of the current product set beyond core products to diversify revenues and expand client base.

British Virgin Islands

• Key Responsibilities Included;
• Created, planned, implemented and integrated the strategic direction of this multi-million dollar business whilst reporting directly to the Regional CEO for Eastern Caribbean.
• Responsible for full P&L ownership along with the management of all functional areas across finance, sales, marketing, technical, customer care and business intelligence.
• Successfully oversaw the commercial launch of 4G Technology in the British Virgin Islands along with the launch of ICT with an initial focus on E1/IPLC/DPLC/MPLS & PABX solutions.Key Role Achievements Included:
• Increased subscribers by 43% and revenues by 66% over 24 months.
• Increased EBITDA by over 700% in 24 months.

Netherlands Antilles

• Key Role Responsibilities Included;
• A nine month secondment to re-structure and re-energize the Commercial department in the Dutch Caribbean.
• Oversaw the commercial launches of 4G technology in Aruba, Bonaire and Curacao and ICT in the ABC islands with an initial focus on E1/IPLC/DPLC and PABX solutions.
• Managed OPEX for the commercial department & CAPEX for the retail channel.
• Directly responsible for Marketing, Sales, Products, Recharge and Churn departments. Defined & implemented anti-churn measures to protect current revenues.
• Managed the monthly, quarterly & annual commercial calendar and achieved all sales & revenue targets in line with budget for FY 11.

Honduras

• Key Responsibilities Included;
• Identified new commercial opportunities and drove growth across the Honduran business and 3 ABC businesses in Dutch Antilles whilst reporting directly to the CEO.
• Managed the monthly, quarterly & annual commercial calendar and achieved all sales & revenue targets in line with budget.

Honduras

• Key Responsibilities Included;
• Implemented successful strategies to resurrect Digicel’s struggling Honduran market.
• Strategies included; developing 70 Direct Field Sales teams throughout Honduras; taking control of the retail network of stores; driving post-paid subscriber numbers through retail training, post-paid promotions and.
• Direct Sales Team achieved 130% of target – 40,000 new subscriptions pm.
• Retail sales rose by 142% and 48 stores were relaunched.
• Subscriber Acquisition Costs fell by $300K with annual saving of $3.6M.

• Key Role Achievements Included;
• Achieved growth of Corporate Bill run by US$4.2M pa.
• Successful launch of Corporate & Consumer Wi-Max.
• Integration of Data and PBX revenues to compliment GSM and Wi-Max revenues.
• Retention of all Key Accounts and acquisition of high revenue & subscriber accounts.
• 42% growth of Corporate subscriber base in highly competitive market.

Business Studies Degree, Commerce And Marketing, 2.1

Activities and Societies: NUIG Soccer Club Bachelor of Commerce (Marketing Major)

Bachelor'S Degree, Business And Marketing