• Managing 6 Luxury boutiques around the UAE and 6 franchise partners in the GCC.• Regular store visits to implement the brand seasonal directives and guidelines.• Adapt and implement global brand standards on a seasonal basis from windows and in-store layouts.• Control and management of VM budget.• Collaborate with global visual team to ensure activities calendar & seasonal launches are up-to date in line with regional events.• Plan, adapt and execute seasonal window… Show more • Managing 6 Luxury boutiques around the UAE and 6 franchise partners in the GCC.• Regular store visits to implement the brand seasonal directives and guidelines.• Adapt and implement global brand standards on a seasonal basis from windows and in-store layouts.• Control and management of VM budget.• Collaborate with global visual team to ensure activities calendar & seasonal launches are up-to date in line with regional events.• Plan, adapt and execute seasonal window schemes in line with global launch.• Coordinate with the UK & Italian brand team ensuring new stores and refurbishments are on track, oversee all layouts, furniture and non-trade orders.• Work with global VM managers on the development and training of in-store Visual Merchandising Champions and territory VM managers.• Identified and potentialized sales growth opportunities through visual merchandising.• Planned and managed with Marketing team the execution of key product launches through in mall Pop ups and Social events. Show less

• Reporting to COO with six direct reports• Managed the opening of 68 stores across the Middle East with a team of 75 VMs (average store size 12,000 sq ft)• Manage, conceptualize and ensure implementation of the brand visual strategy, directives and guidelines.• Adapt and implement UK brand standards on a seasonal basis from windows and in-store trend layout.• Coordinate with brand principles for strategies and plans and adapt to ensure the regional commerciality & cultural… Show more • Reporting to COO with six direct reports• Managed the opening of 68 stores across the Middle East with a team of 75 VMs (average store size 12,000 sq ft)• Manage, conceptualize and ensure implementation of the brand visual strategy, directives and guidelines.• Adapt and implement UK brand standards on a seasonal basis from windows and in-store trend layout.• Coordinate with brand principles for strategies and plans and adapt to ensure the regional commerciality & cultural needs are met.• Control and management of VM budget.• Plan, adapt and execute seasonal window schemes.• Liaise with internal buyers, marketing, territory teams and operations to determine specific VM needs for conceptualization and design for POS.• Collaborate with Head of marketing to ensure marketing calendar & seasonal launches are up-to date.• Coordinate with the projects team ensuring new stores and refurbishments are on track, oversee all layouts, furniture and non-trade orders.• Creatively managed and rollout of Model store within the GCC region.• Work with territory VM managers for the development and training of 73 in-store VM to conduct window mapping and to be responsible for linear and space management.• Identified and potentialized sales growth opportunities through visual merchandising.• Created training programs and cascaded them to achieve the development and improvement of overall VM standards.• Planned and managed the execution of seasonal press events.• Managed multiple fashion shows including casting, styling and overall creativ Show less

• Training in-store VM's & store teams on UK brand standards.• Daily floor walks with the VM Team to ensure action plans are followed up correctly and on times.• Co-coordinating new trends, window updates and in-store layouts in line with Saudi market.• Roll out of new stores according to Critical path.• Store support Dubai, Egypt and Kuwait on new launches and brand standards.• Fashion show stylist for Dubai & Egypt brand launch.