As Head of SEO, Deepak is responsible for ensuring excellence in client delivery, P&L management, team management and business growth. A thought leader with strong SEO and team management skills managing one of the fast-growing department within Dentsu's CXM business. Working alongside Experience, Data & Performance teams to build an integrated Search roadmap for clients and offer an elevated approach to SEO that is Total Search and Search Experience Optimization.

Lead the charge: Architect and execute SEO plans that align with clients' business goals, propelling them to the top of search results via all their owned media platforms such as Website, Mobile App, YouTube and Content.Mentor and empower: Guiding the internal and client SEO team, providing expert guidance and feedback on SEO strategies.Build an A-Team: Manage the SEO team, nurturing talent through hiring, training, and performance development.Be the tech guru: Consultant to key strategic clients. Hands-on access to in-depth technical site audits and devising data-driven content strategies to optimize performance.Think big, plan long: Partnering with colleagues to shape long-term SEO strategies that fuel client growth and business expansion.Refine and optimize: Proactively assessing and improving internal SEO processes, eliminating roadblocks and boosting efficiency.Master of all trades: Being the SEO authority, wielding expertise across verticals with both technical and content prowess.Tell the data story: Crafting compelling client dashboards and reports, translating complex trends into actionable insights.Keep it organized: Implementing and maintain project management systems to juggle multiple SEO projects seamlessly.OneSearch: Collaborating with the paid search team, weaving SEO findings into a unified online marketing tapestry.See the bigger picture: Understanding and championing clients' overall marketing strategies, ensuring SEO drives maximum impact.

Responsible for driving SEO sales, delivery, growth and quality assurance from Merkle’s global delivery Center based in India!Leading a strong 50+ member team to provide quality SEO / CXM services across global Dentsu agencies namely Merkle, Periscopix, DWA, Merkle B2B, iProspect, Vizium, Carat and many more.

Responsible to drive SEO delivery for US (through Merkle’s India Delivery Center), UK, India & RoW

While heading the SEO capability for Merkle's India Delivery Center, below are my key responsibilities:Review and assist in presenting detailed Technical SEO recommendations including optimised website architecture, internal link structure, server and CMS requirements and other factors for SEO websites.Work with account teams to resolve errors and obstacles that may inhibit search engine spiders from efficiently crawling a website.Assist client account teams in auditing sites and deliverables to insure best in class SEO tactics.Provide current SEO strategies and advanced SEO techniques to internal team members.Review technical documents and provide constructive feedback.Possess the ability to fully research cutting edge topics and apply them to existing client websites.Stay abreast of the SEO industry and pass this along to the team at large.Train internal SEO members to be Subject Matter Experts on technical SEO topics.Represent Merkle through speaking engagements & promote Merkle through thought leadership.Working closely with Global SEO teams onshore to establish best practice and develop new goals to push the department forward.Acting as the point of contact for key clients, planning and implementing campaigns whilst also providing regular updates on timeline, deliverables, performance reporting, competitive intelligence analysis.Manage and execute online marketing strategies including Technical SEO and content development.Extract insight from client data, identify relevant trends and provide well-developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives.Identifying ample opportunities for existing and prospective clients whilst representing Merkle.Support the career development of the wider SEO team including training, conducting performance reviews as well as supporting the interviewing process

Leading a team of Digital Analytics & Marketing professionals to consistently drive improvements in online marketing performance for multiple UK based accounts. Some of my key skills & responsibilities in this role are listed below: 5 years of experience in client & people management, responsible for building, driving and analyzing campaign optimization for multiple leading UK brands Thoroughly experienced in Google Ads platform, PPC, Text Ads, SEO (technical, content & authority), campaign optimization, insights and reporting, backed up by certifications by Academy of Ads, Google Analytics, SEMrush, Searchmetrics & Growth hacking Hands-on experience on marketing and analytics tools such as Google Ads, Adwords Express, Analytics 360, Adobe Omniture, Searchmetrics, SEMrush, Screaming Frog, etc. Constantly driving actionable insights & recommendations to the business through a deep dive into Ad accounts and reviewing opportunities to increase CTR, enhance Ad rank to eventually maximize ROI Monitoring and reporting on a range of platform / channel analytics and KPI's such as, channel specific visits, new users, CTR, conversion, bounce rate, ROI, LCV, etc. Working accross teams to ensure an optimized content flow and to assist in developing marketing strategies Managing external agencies and third party relationships Client orientation through regular review meetings and driving process improvement through automation, innovation and bestpractise sharing Showcasing strong analytics & problem solving skills to influence strategy with data and insights Reporting to AGM / GM with the periodic performance and responsible for P&L through Advertising and SEO  Staying abeast of latest tools, technologies and trends in Digital marketing & SEO to scope further improvement of campaigns for new and existing clients

Responsible for driving on page optimisation for the UK & International Websites of various clients.Responsible for coordination, development & evaluation of the SEO Strategy.Optimize the website for search engines: HTML, site structure and page layout issues.Involved in decision making by providing data insights.Strategize in order to achieve strong results in terms of rankings, traffic and conversions.Build on understanding of how search engines and their spiders work by conducting research and reporting key developments and news.Planning and developing link building (internal & external) strategies.Keyword research including cataloging and indexing target keyword phrases using Google Keyword Planner and other paid tools.Continually monitor organic search rankings to maximise traffic and sales.Content creation strategy to improve engagement and user experience.Responsible for creation of reports and setting up monthly reporting showcasing various KPIs including conversions, traffic, ranks etc.Reviewing site optimisation metrics – any issue during conversion funnel, failed searches, top searches, and broken links. Feeding back to various stakeholders about the issues and owning till resolution.Responsible for driving internal search and hence involved in Search Tuning Best Practices.Driving paid search by nominating lines and optimising Ads at keyword, Adgroup & Campaign level.Review and work towards improving key PPC metrics – impressions, CTR & ConversionsEnsure service delivery in a timely & error free manner.Optimum task & resource management.

Assistant Manager, Operations