Within my current role, establishing & executing strategies by undertaking competitive research, platform determination and target audience identification. I effectuate pre-planned strategies for accomplishment of performance milestones. Accountable for leading, directing, managing all staff and various divisions–with indirect (dealer operations) and with a management staff. I develop short/ long term budgets and design business plans/ strategies for maximizing profitability & revenue generation & realize corporate goals; operate within the annual budget and ensure management and policies are up-to-date. I define and implement clear sales strategy and distribution channel followed by specified policies and adhere to prevailing company procedures. Guide & mentor team members in accomplishment of business objectives; improve team performance through counselling & skills enhancement. OUTCOME:• Efficiently managed overall International Trade & Distribution Operations of the company in FMCG segment• Played a major role in developing FMCG distribution business for the company in UAE and export to MENA, Europe, North America & CIS region with brands such as Patanjali, SriSri Tattva, Dabur, Hyson Tea, Real Thai (Thailand), Nourish You & Mr Makhana• Successfuly achieved 100% growth rate in turnover from trading, distribution & new ordersRecent Strategic Initiatives:Establishment of new Snack Food Manufacturing unit in Dubai with an investment of AED 4 Million +.Key Highlight:• Identification of location and procuring Industrial License in 2023• Formulating a comprehensive plan for layout, design, equipment procurement and installation.• Played a pivotal role in recruiting personnel for all departments.• Implemented efficient operational procedure from raw material procurement to final product packaging• Launching healthy snack food brand in GCC region and International Markets.

I gained experience in identifying and directing strengths of available resources, blended with business building team in all departments to serve the brand and distribution. I planned various growth/ development initiatives resulting in aggressive demand on the brand. Invented a tailor made promotional activities to sustain strong brand equity, health and consumers awareness. I formulated and executed Sales & Marketing activities and offered strategic solutions while identifying pportunities to effectively build brands’ business via. creative techniques to achieve business objectives. I conducted research in order to investigate potential markets including economical, political, currency stability and other risks. Evaluated consumer purchase power, usage & attitudes and the overall competitive environments.OUTCOME• Essayed a stellar role in developing marketing strategy to sell Food Products & FMCG range through Al Maya Retail Chains in GCC & international markets

Overseeing All India Operations for the Retail and Distribution Business including Financial Planning, Expansion, Target Fixation and Channel Management.OUTCOME• Strategized on locations for Retail Stores in India and increased turnover by more than 45% every year

OUTCOME• Pivotal in achieving target for each quarter in excess i.e., 130%• Won Award for Best Performing Sales Manager in UK for 2 quarters

Growth Path:Area Sales Manager Nov 1996 – Feb 1998District Sales Manager Mar 1998 – Jun 2000OUTCOME• Significantly contributed in drove excellence in overall sales & marketing through a team of 3 ASMs and 19 Advisors• Performed in the Top 5 out of 26 Teams consistently• Won the C&W Premier Club Performance Award