Jonathan D. Email & Phone Number

Denver, Co, Us

I balance multiple concurrent priorities to achieve aggressive KPIs for Deuter and ORTOVOX, focusing on adding value for our customers. It’s been a joy to scale for growth and lead long-term projects to transform the business, including building a world-class team with clear goals and adequate support. I have galvanized strategic alliances and key dealer relationships, changed our distribution model, and realigned our Amazon strategy to improve customer experiences while maintaining brand positioning and minimizing price erosion.KEY ACTIVITIES:►Brand development & Marketing team leadership ►Business growth ►Market and competitive research►Demand planning and forecasting►P&L management►Product assortment / market adaptations►Budget Administration►Teambuilding►Collaboration►RFPs►Project Management

I drove brand awareness and market share by leading a team of four to deliver engaging content, trade, PR, and advertising initiatives and localizing content / branding for the US market. A key initiative here was launching an E-commerce site from scratch. I established the website as a significant revenue stream by creating a positive consumer experience, driving traffic, and optimizing conversion. KEY ACTIVITIES:►Marketing►Leadership►Branding►E-commerce►Content Creation►PR►Advertising

United States

I balance multiple concurrent priorities to achieve aggressive KPIs for Deuter and ORTOVOX, focusing on adding value for our customers. It’s been a joy to scale for growth and lead long-term projects to transform the business, including building a world-class team with clear goals and shared passion for growth. I have galvanized strategic alliances and key dealer relationships, over the past several years of double digit growth while protecting ORTOVOX positioning and premium status. KEY ACTIVITIES:►Brand development►Business growth ►Market and competitive research►Demand planning and forecasting►P&L management►Product assortment / market adaptations►Budget Administration►Teambuilding►Collaboration►RFPs►Project Management

Boulder Co

I was promoted to lead La Sportiva’s multi-million-dollar sports marketing programs for Climb, Run, & Ski, driving growth through viral and diversified content, event marketing strategies, strategic partnerships, and activations. I increased trust with the international team by leveraging cultural competency and transparent communication. Also, I unlocked B2C sales opportunities and expanded La Sportiva’s hiking market presence by establishing their first marketing plan focused on content, branding, and reprioritizing channels.KEY ACTIVITIES:►Budget administration►Content creation►Events►Strategic partnerships►KPIs►Global cross-functional collaboration►Strategic marketing planning

Boulder Co

This growth-focused role required sales planning, team building, new customer acquisition, channel expansion, and collaboration with the Italian R&D team. I served as a technical resource for Sales and Marketing and wrote product briefs.KEY ACTIVITIES:►Recruiting & hiring►Go-to-market planning & execution►Line planning►Sales program creation►Cross-functional teamwork►Strategic partnerships►Product briefs

I engaged in strategic business, sales, and marketing planning, focusing on penetrating new markets to stimulate growth for the import business of an international brand. I delivered results by aligning sales motions with PR and media strategies.KEY ACTIVITIES:►Product development►Strategic planning►Sales►Marketing / localization►Import / logistics►PR / media strategies

I helped the brand double revenue in three years by attentively managing 10 key retail accounts across North America. Through sales programs and incentives, I attracted dozens of new accounts. I coached and mentored the in-house sales team and worked with territorial agencies to ensure alignment with KPIs.KEY ACTIVITIES:►Revenue generation►Key account management►Business development►Territory growth►Sales incentives►Coaching & mentoring►KPIs

Successfully trained and directed sales staffImplemented bonus programs to promote seasonal sales goals and liquidate overstockDeveloped POS-based inventory & sales reports to maximize profit and turn

Rockies

Worked on a contract basis for Clif & Smartwool to promote brand messaging and product launches through event activation. Responsible for branding, merchandising, demos and distributing promotional materials.

Ba, Spanish For The Professions, Business

Geology