Derek Bishop Email & Phone Number

Holbrook, Ny, Us

San Diego, California, United States

• Constructed and executed product merchandising and e-commerce 360 degree marketing strategies across Facebook Ads, TikTok Ads, Google Ads, and organic social media channels with a $45,000 per month budget for B2B business online, generating annual business of $19M in 2023.• Developed and managed a $550,000 yearly marketing budget by researching historical data, marketing and industry trends, and researching competitors, which increased marketing department’s efficiency by 21%.• Created and implemented on domain marketing strategies such as cross selling, up selling, bundles, banners, to increase theaverage order value (AOV) of each transaction, while using Google Tag Manager and HotJar to track user behavior, which increased revenue by 35% within first year of implementation.• Led a marketing team of 3 members, and presented weekly KPI meetings showcasing revenue reports to marketing team using Google Analytics, Tableau, SAP, and Adobe Analytics, leading to a 20% improvement in overall campaign efficiency.• Created and scheduled over 50 pieces of content a week using HubSpot across social media platforms (Facebook, LinkedIn, Twitter, YouTube, and Instagram), increasing company's organic digital presence by 300% in 6 months.• Spearheaded the adoption of new marketing automation tools, such as Klaviyo, HubSpot, Salesforce, and Manychat, improving conversion rate by 30% and enabling more effective audience targeting and segmentation.

New York, New York, United States

• Developed and refined paid marketing strategies and campaigns using Facebook Ads, Google Ads, Programmatic, and TikTok Ads which performed above a 4:1 ROAS each month, increasing clients’ revenue by 150% on average.• Developed and coded Shopify, Wordpress, ClickFunnels, and GemPages websites and funnels for 20 clients a month using copywriting that was congruent to clients' corporate voice, improving digital presence by an average of 500%.• Used email marketing automation tools (HubSpot and Klaviyo) to lead potential clients from top of funnel to conversion, which increased conversion rate by 22% on average for each client.• Managed clients' social media presence using Salesforce and Hubspot on platforms such as Facebook, Twitter, LinkedIn, and YouTube to increase organic reach by an average of 35% a month.• Mentored team members in advanced Facebook, Instagram, and Google Ads Performance Max strategies, contributing to a 35% reduction in overall campaign costs across the agency.

Melville, New York, United States

•Managed multiple projects from project start by working with over 30 clients and 100 vendors across the world.•Coordinated presentations for customers and project members to detail project scope, progress and results.•Utilized Salesforce to track project tasks, milestones, expenses and activities and ensure all projects were on track to be completed on time.•Led the Special Teams project in which all 4,400 FedEx locations in California were retrofitted.Collaborated with Special Teams associates and vendor technicians to install UV sanitizing units in all 3,000 Chipotle locations in the United States.Used best practices to ensure customer satisfaction and professionalism.

New York, New York, United States

• Spearheaded company wide conversion from Amazon FBA to Shopify, while developing SEO, Facebook, and Google Ads strategies to have more control over traffic and customer data, which increased company ROI by 28% in the first quarter ofimplementation.• Optimized ad campaigns, leading to a 35% increase in click-through rates (CTR) and a 20% reduction in cost-per-click (CPC).• Utilized Google Analytics and Facebook Ads Manager to make data-driven decisions to scale ad budgets by 50% while maintaining a consistent ROAS (Return on Ad Spend) of 5:1.• Coordinated cross-functional efforts between the creative, analytics, and media buying teams, improving project delivery times by 25%.• Increased company revenue and growth by 500% by spearheading marketing automation tools like Marketo, Aweber, and Salesforce.• Utilized advanced audience segmentation techniques, resulting in a 30% increase in lead quality and a 15% decrease in cost-per-lead (CPL).