Smart Diaper and baby products

Management and Consultancy FirmClients include rapper Fabolous, DJ Stevie J (Club Liv)

Content distribution platform

Developed and maintained a roster of A-list acts, scouting and researching new talent and producers,expanding existing talent and creating revenue growth through publishing deals, artist deals,partnerships, sponsorship and branding opportunities. Successfully cultivated and developed newbusiness, managed production directed day to day responsibilities of clients. Launched strategicpublicity and marketing campaigns, oversaw finances and negotiations to ensure Artists' needs arebeing met. Responsible for providing leadership with large revenue projects. Developed seamlessexecution of custom programs and projects for business. Executed flawless content library to support A&R initiatives for production. Increasedawareness and brand recognition for Artists. Signed Music Producer, Scott Storch andgenerated $73mm during the span of 4 years. Collaborated on LP’s with Beyoncé, Dr. Dre, R.Kelly, Christina Aguilera, Pharrell Williams, Lil Wayne, Mariah Carey, 50 Cent, Jay Z, KanyeWest, and Eminem. Responsible for the development of budgets vs. sales objectives. Achieved sales increases andoutpaced both targets and driving sales growth up 45% YOY. Generated at least $10mm a year gross by leading the vision, approval and submittal of highquality projects while delegating workflow in addition to where specific expertise is required.Increased revenue, vol. sales and acquisition of new clients.

GLU Agency is responsible for Cultural Iconics, a blend of Brand Strategy, Storytelling, Content Creation and Unique Experiences to create unforgettable moments in Pop Culture.Through the seamless blending and blurring of paid, owned and earned media into a narrative-driven storyline, we extend the limits and effectiveness of digital, social and traditional media. Weaving in the latest and most relevant trends, cultural influences and technologies, we deliver ideas that create actionable points of difference, persuade audiences, impact culture, grow market share, and build your brands' heritage.Lead in creating game changing moments for for PepsiCo Brands including: Mountain Dew and Brand Pepsi. Created an integrated immersive partnership between the artist Lil Wayne and Mountain Dew which centered on lifestyle, content creation and philanthropy.Built the first ever public skatepark in the city of New Orleans "Trukstop Skatepark", located in the Lower 9th Ward, In conjunction with Mtn Dew, Brad Pitt’s Make It Right Foundation and Lil Wayne.Created a global partnership and campaign between the artist Nicki Minaj and the Pepsi Brand featured in the "LIVE FOR NOW" campaign.

Def Jam Records/ Rush Management, Partner/ Manager, New York, NY 1991 to 1998Developed and maintained a roster of A-list acts, scouting and researching new talent and producers,expanding existing talent and creating revenue growth through publishing deals, artist deals,partnerships, sponsorship and branding opportunities. Successfully cultivated and developed newbusiness, managed production directed day to day responsibilities of clients. Combined channelssales of $15 million. Developed and managed a robust roster of A-List Artists. Found and nurtured some of themost prominent artist and producers. Executed A&R duties, production and scheduling. Launched strategies for new contracts to gain traction with key account sales executives andacquisition of new customers providing a 7% sales growth. Client highlights: Pharrell Williams, Marley Marl, Easy Mo Bee, Qtip( A Tribe Called Quest),BombSquad (Public Enemy). Signed, A&R’d and executive produced; The Legendary RootsCrew LP, signed; A&R’d The Lords of the Underground LP; A&R coordinator on LL Cool J's"Mama Said Knock You Out" LP; Producer coordinator duties for Easy Mo Bee for NotoriousB.I.G and Tupac LP’s; and A&R coordinator on Coolio's "Gangsta Paradise" for Tommy BoyRecords. Spearheaded strategic relationships with record labels, positioned talent and valueproposition for segments and sub-segments; prioritized marketing programs, routes tomarket, and channels to meet revenue and profit goals.