Derek Siddoway Email & Phone Number

- Lead writer for Elestrals TCG- Story consultant for Kindred Fates by Skymill Studios- Additional experience in the hunting, local newspapers, and self-publishing industries & more.

- Award-winning, internationally bestselling fantasy author. I've written and published over 17 books and raised more than $58,000 on three Kickstarters.- I write & publish Victory Road, a weekly Pokemon news email.- I write & publish the Riders Dispatch, a twice-monthly email newsletter featuring author updates, writing tips, and personal productivity hacks.

Summit County, Utah

- Hired as Summit County's first Communication Director; built department/team from the ground up.- Lead Communication Officer throughout the COVID-19 pandemic and mass vaccination response.- Strategic Crisis Communications (COVID-19 Pandemic, Wildfires, high-profile Summit County Council issues).- Project co-lead for the Our Summit community visioning campaign, a yearlong effort that gathering over 8,500 responses from community members.- Developed, launched, managed and led several advanced public relations campaigns on topics including bond education and COVID-19, including research, paid social, direct mail, and traditional media buys.- Podcast Production.- Launched and grew 30,000+ resident email list.- Proficient with Nixle/SMS list building and communication.

Summit County, Utah

− Developed/executed marketing plan for the 2019 Summit County Community Health Assessment resulting in more than 800 community responses from English and Spanish-speaking residents.− Coordinated marketing for 2017, 2018, 2019 Summit County Community Markets, resulting in annual attendance increases of more than 25%.− PR & Marketing Committee Chair for the Summit County Mental Wellness Alliance. Managed marketing budgets, social media, email newsletters, web development, event management, grassroots campaigns, advertising, and strategic planning. Managed a team of two interns and one contractor.− Responsible for all health department media relations, communication budgets and ad buys.− Launched the Summit County Healthcast podcast which reached 2k+ downloads in less than six months.− Assisted development/execution of Summit County Fair 2019 marketing plan.− Relief Public Information Officer for Duchesne County Sheriff's Office during the Dollar Ridge Fire.− Worked as Public Information Officer during Tollgate and Tervels fire.− Developed, revised and rewrote Summit County communication plans.− Launched health department Facebook, Instagram and Twitter accounts, executed campaigns − Designed and launched new health department website. Provided ongoing revisions and updates.− Assistant Summit County PIO. Interim Summit County PIO May-July 2017.

Greater Salt Lake City Area

Planned and executed the public relations campaign for the grand opening of the Deseret Industries Glendale Arizona store in March 2016, including media buying, event planning, and a variety of media interviews. Also assisted with public relations efforts for the Nampa, ID and Fontana, CA grand openings in 2015Worked with several high profile clients such as Deseret Industries on national public relations campaigns.Executed and led a communications team for Deseret Industries' 2015 Christmas/End of Year Donations campaign that resulted in over 30 media hits across 23 cities in several western markets.Completed PR plans and secured regional news coverage for Deseret Industries store openings, grand openings and seasonal media promotions such as Back-to-school and Halloween.Secured coverage from national critics and bloggers and coordinated advanced screenings and launch night as part of indie film "Freetown"​ publicity team.Assisted with promotion and publicity efforts for the World's Largest Nativity attempt and video which gained national attention and reached over 6 million views in two weeks during December 2014.

Salt Lake City, Utah

Managed clients, developed annual/monthly work outlines, wrote proposals, pitched and secured print, television and online media (local, regional and national), developed public relations, social media and marketing plans and conducted industry research projects.Headed publicity team for Shadow Mountain's True Heroes: A Treasury of Modern-day Fairytales book resulting in appearances on NBC Nightly News, The View, People Magazine, Today.com, Huffington Post and more.Secured coverage from national critics and bloggers and coordinated advanced screenings and launch night as part of indie film "Freetown"​ publicity team.Secured national print and television coverage for Snowie Shaved Ice in North Carolina, Washington, California, Texas and Smart Hustle magazine. Wrote copy and developed email marketing series for Snowie's webisteWorked with NBC Nightly News on feature story for national nonprofit Eye Care 4 Kids. Coordinated media and VIP event for opening of clinic in Newark, NJ Boys and Girls Club. Attended Board of Governors meetings.As part of the Mountain Accord consulting team: planned and coordinated the Mountain Accord signing press event, managed social media, coordinated media interviews and conducted public information outreach.Conducted state-wide media outreach for the Envision Utah "Your Utah, Your Future"​ initiative, resulting in over 52,000 responses.Organized and developed Trolley Square Holiday Blogger Night and successfully pitched 20 high profile fashion and lifestyle bloggers to attend. Also doubled Trolley Square's Instagram following in 4 months.Executed several high-profile blogger events for Eva's Bakery, Lamb's Grill, Oakwood Homes and Rodizio Grill.Wrote print/radio ad copy for Rentler, Trolley Square.Develop social media strategies for Trolley Square, Lamb's Grill, Heber Valley Cheese, Snowie Shaved Ice & Eye Care 4 Kids.Designed and launched agency website.

Greater Salt Lake City Area

Developed and executed a Twitter strategy for the Mountain Accord program launch.Launched Lumist Whitestrips with a team of coworkers, assisted in media pitching, managed the Facebook outreach and implemented one of the state’s first Snapchat campaigns for a product.Revitalized The Blue Boar Inn and Restaurant’s Facebook presence by developing and executing a contest resulting in over 200 new Likes and a reach of over 30,000 people. Also consistently improved ongoing organic reach by nearly 30%.Coordinated an Eat and Tweet event for the City Creek Brio that received state and national attention.Planned and executed Intrepid’s Holiday Card release on Facebook, resulting in an organic reach of over 14,000 unique post views and over 23,500 page consumptions over a five week period.Developed ongoing editorial calendars and managed social media for Intrepid, SNAP and The Blue Boar Inn.Attended and managed in-studio and live-shot segments with clients.Wrote social media audits, proposals and plans for Intrepid, existing clients and potential clients.Pitched media on a wide array of events including UHSRA Finals, Forever Young Charity Golf Tournament and Soldier Hollow Sheepdog Trials.Assisted with client research, strategy and tactic development and brainstorming.Conducted numerous social media audits for Intrepid as well as existing and potential clients to review current strategy and suggest future tactics.Managed the 2013 Road Home Apple Tree campaign including the addition of five Old Navy locations, over $3,000 in grants and cash donations and 4,200 back-to-school items.

Assisted Emergency Manager and Public Information Officers and coordinated the opening of a Multi Agency Resource Center with the Red Cross during the Rockport 5 fire. Attended briefings and after action reports for the Rockport 5 fire in August 2013.Reviewed, updated, and rewrote the existing county Emergency Operations Plan, Hazard Analysis and Mitigation PlanParticipated in an Emergency Management Plan Committee with county and state members to discuss Emergency Management Plan organization and implementation.

Greater Salt Lake City Area

Contracted to oversee all media and communication activities for the franchise's inaugural season.Hired, organized and directed a team of marketing, public relations, social media, creative and SEO interns for the 2012 season.Organized the team's 2012 Media Night.Produced and edited the franchise's 2012 Media Kit and Game Day programs.Managed Game Day Operations including pregame setup, press box activity, halftime performances and contests and post game press conferences.Pitched, edited and wrote releases to local sports media resulting in numerous print and television coverage from outlets such as Fox 13, ABC 4, The Park Record and The Deseret News.Managed the team's social media accounts and increased Facebook following by 78% in five weeks.Collaborated with the General Manager and other members of the Front Office to implement a sport marketing strategy.Redesigned and continually updated the franchise website for content, layout and design.

Park City, Utah

Developed several competitor audits on website design and content and social media strategy.Researched and produced quarterly product audits.Wrote web content for music partners.Produced product branding and descriptions for social media.Assisted in handmade ski manufacturing

Greater Salt Lake City Area

University of Utah football beat writer.Men's Basketball side bar writer.Women's Softball beat writer.General sports contributor.

Park City, Utah

Story enterprising. Covered local Summit County summer activities and high school sports such as the Olympic Park Hill Climb, the Summit County Fair and Tour de Park City, high school football and athlete features.Conducted a research project to measure the Record's online commentary and activity with a special focus on content and user engagement.Layout and headline writing using Quark,

Worked as a service learning beat writer on the Sorenson Unity Center, a nonprofit on the West Side of Salt Lake.

Master Of Science - Ms, Management And Leadership

Bachelor Of Science, Mass Communication

Activities and Societies: Kappa Tau Alpha, Dean's List

Journalism, Creative Writing

Activities and Societies: Dean’s List Fall 2010 (4.0 GPA), Dean’s List Spring 2011 (4.0 GPA)

Creative Writing, Coaching

Activities and Societies: High Honors Scholarship, Honor Award Fall 2009 (4.0 GPA), Honor Award Spring 2010 (3.93 GPA)

Associate Of Science, General Studies

Activities and Societies: New Century Scholarship Recipient

High School

Activities and Societies: National Honor Society, Honors English