The Distinguished Gentleman’s Ride is a not for profit charity initiative. It is a mixture of men, motorbikes and dapper style. A day where all men are distinguished worldwide, riding classicstyled motorbikes. It is a day of spreading merriment as well as working together to support the health of men. This is done through awareness and fundraising programs. In 2012 it was hosted in 64 cities worldwide with 2500 participants. In 2013 is hosted 145 rides across 38 countries with over 7000 participants. The event raised $275,000 in its first year as a charitable event. The money was raised on behalf of the PCFA for worldwide medical research into prostate cancer.In 2014 the event was held in 258 Cities across 57 Countries and raised $1.7m supporting The Prostate Cancer Foundation Australia, UK, USA, Canada and New Zealand.In 2015 the event was held in 410 Cities Across 79 Countries and raised $3.3m (AUD). In 2016, the Distinguished Gentleman's Ride continued to grow with a reach of 1b people. The event took place in 510 cities across 91 countries and raised AUD$5m for our new charity partner the Movember Foundation. In 2017, DGR had a reach of 2 Billion people. The event grew to 585 Cities across 93 Countries and had close to 100,000 Riders! The event raised USD$4.95m and continued to generate a huge amount of media presence in all key regions. In 2018 we surpassed our goal of $6m bringing in a total of USD$6.1m. 642 Riders, 125,000riders and 102 countries making it our biggest year to date! In 2019 we raised another $6m and grew to over 700 cities! 2020, brought us a pandemic, we adapted to the event to suit solo riding and raised $2.7m 8 months later we hosted DGR at it's new date in May 2021 and amazingly raised $4.1m bringing us to a total of $31.5m over 10 years! The Distinguished Gentleman's Ride is proudly sponsored by Triumph Motorcycles, our charity partner is Movember and we are supported by amazing brands like Elf Lubricants and Belstaff.

Launching in 2021; The Distinguished Gentleman's Drive is like no other! It's so much more than cars and coffee. This is for the drivers of classic pre 80's vehicles to prepare their vehicles and drive for the men in our lives who need our support. Dressing dapper and raising funds for prostate cancer research and male suicide prevention we hope to continually add to the $40m we have raised to date! Ladies and Gentlemen, Start your engines! Event Date: 26 September 2021. www.gentlemansdrive.com

Over a decade of experience in high paced environments like the automotive and motorcycle industry teaches you a thing or two about what works and what doesn’t when it comes to marketing strategies. Cutshave Communications is launched to work with companies that look for an effective way to reach out to their clients while staying true to their brand’s DNA.

Clear roads for everyone! Pinlock has been the number one anti-fog solution for motorcyclists around the world, making sure riders have a clear view of the road ahead of them regardless of the circumstances. As marketingmanager I am responsible for developing their global marketing strategy, spreading the word on what is what in anti-fog technology for motorcyclists.

After an eventful and incredible year away I returned to REV'IT! to boost the brand inside the various segments of the motorcycle industry. As Senior Brand Relations Manager I represent REV'IT! outside of the office while working on the various strategies when I am behind my desk.

Sol & Matheson are famous for combining the agency's skills with the client's business insights to establish creative and effective communication campaigns. They are brand builders with an own specific style, which has proven itself in numerous successful efforts for various international clients. As Account Director I made sure the agency stayed connected to the client while the marketing machine worked full throttle.

In a world that gets more crowded every day it is hard to defend your passion, especially when sound is involved. Dr. Jekill & Mr. Hyde exhausts systems are therefore electronically adjustable, meaning you can enjoy the sound of your motorcycle when appropriate while you can make it silent at the touch of a button when surroundings ask for it. As Head of Marketing I have worked on successfully introducing the brand inside segments that were new for the company, such as the Adventure/Tour segment and the Urban/Retro segment. Short but sweet I managed to establish a future-ready global brand strategy before following my passion back into the racing world.

REV'IT! is one of the world's leading brands in motorcycle apparel. Inside REV'IT! I have been responsible for all on- and offline marketing initiatives that apply to the adventure, racing, and urban motorcycle segments, from concept to execution. Aside from these aspects I have worked with the REV'IT! heroes; athletes who compete in world class motorcycle racing series, such as the MotoGP world championship and the World Superbikes championship. Within REV'IT! I have been responsible for the existing team of heroes, as well as looking for possible additions to the team of athletes. Finding the right athletes, establishing the initial contact, and negotiating the eventual deal have been some of my responsibilities when it comes to motorsport.

Hoco Parts is the wholesaler for premium motorcycle parts and accessories for the Benelux, Denmark, and the UK. Inside the company I have been responsible for the Helmets and Clothing department for the south of the Netherlands, Belgium, and Luxembourg. My portfolio contained premium brands such as Arai Helmets, Rukka clothing, Spidi clothing, XPD boots, Gaerne boots, and 100% goggles. During my time as account manager for Hoco Parts I have re-introduced the Italian brand Spidi to the Benelux market, establishing a strong dealer network for the niche motorcycle clothing brand.

The Royal Barenbrug Group is a world leader in turf and forage grasses. Their grass is used in the world's best known football stadiums, golf pitches and Olympic Stadiums. Aside from their sports department they contribute to the forage industry by developing high quality grass species that contribute to animal health and the environment. Inside the Royal Barenbrug Group I have worked on international marketing activities in the professional sports industry, successfully introducing new media possibilities for the company.

Termaat Motoren is one of the oldest motorcycle dealers in the Netherlands with an exclusive Yamaha dealership.Inside this company I have been responsible for advising customers about motorcycles, helmets, and clothing. During my time at the company I have represented various brands at exhibitions and trade shows.