Destiny Esper, Msol Email & Phone Number

⬧ Appointed Representative, Northern Virginia Tourism Partnership – Promotes Arlington as a top destination for regional economic growth.⬧ Countywide LGBTQIA+ Advocacy Committee Member – Champions initiatives for inclusion and equitable practices in the community.⬧ Strategic Advisor to Leadership – Provides counsel to the executive team on systemic challenges impacting Arlington’s growth.⬧ Brand Architect for Arlington's Innovation Ecosystem – Crafts marketing strategies to position Arlington as a hub for innovation.⬧ Audience-Centric Messaging Expert – Develops messaging to enhance engagement and strengthen relationships.⬧ DEIB Advocate in Marketing – Integrates DEIB principles into marketing initiatives, ensuring accessibility and inclusivity.⬧ Cross-Functional Campaign Leader – Leads teams in executing campaigns that amplify brand awareness and reach.⬧ Market Insight Specialist – Conducts research to identify trends and shape data-driven strategies for growth.⬧ Innovative Digital Marketer – Pioneers digital initiatives that attract top tech talent, enhancing Arlington’s reputation.⬧ High-Impact PR Strategist – Orchestrates PR campaigns to enhance Arlington’s standing as a business destination.⬧ Global Brand Ambassador – Engages with media and influencers to elevate Northern Virginia’s narrative globally.⬧ Strategic Partnership Builder – Cultivates alliances with local businesses and leaders, reinforcing Arlington’s collaborative commerce.⬧ Data-Driven Communication Strategist – Implements analytics-based strategies to optimize messaging and engagement.⬧ Sustainability Branding Innovator – Positions Arlington as a sustainable urban center, attracting progressive talent.⬧ Culture and Community Champion – Founded Arlington’s Culture and Community Committee, launching DEIB initiatives.⬧ Inclusive Language Guide Architect – Co-developed an inclusive language guide, aligning communication with Arlington’s demographics and priorities.

Remote

⬧ Branding Consultant – Provides assessments and toolkits to organizations working in or aspiring to the diversity arena.⬧ Supplier Diversity Strategist – Creates customized strategies for organizations' supplier diversity initiatives.⬧ Marketing Communications Developer – Crafts highly customizable strategies aimed at boosting engagement and lead conversion by at least 20%.⬧ Document Reviewer – Reviews and edits public-facing documents, proposals, marketing collateral, and speeches.⬧ Content Writer – Writes and edits original, SEO-optimized content and blogs for organizations.⬧ Campaign Strategist – Executes sensitive, targeted campaigns for aspiring elected officials and political candidates.⬧ Cultural Competency Advisor – Strategizes with small and local businesses to create policies centered around cultural competency.⬧ Event Marketing Specialist – Develops diverse marketing campaigns for events, including Black History Month and Latinx Heritage Month.⬧ Social Media Strategist – Develops social media and community management strategies for organizations expanding their digital presence, providing moderator support as needed.⬧ Grant Writing Partner – Collaborates with organizations to write, edit, and publish grant and fellowship applications.

Washington Dc-Baltimore Area

⬧ Strategic Marketing Leadership – Directed a marketing team to execute targeted MarComm initiatives that attracted a diverse, right-fit student body, significantly increasing enrollment and enhancing brand perception.⬧ Inclusive Style Guide Developer – Created an inclusive style guide rooted in DEIB principles, ensuring communications resonated with a wide range of prospective students and families.⬧ Rebranding Architect – Led a rebranding strategy that refined the institution's market position and strengthened relationships with target audiences, particularly from underrepresented backgrounds.⬧ Website Redesign Pioneer – Spearheaded a website redesign and relaunch to improve user experience, prioritizing accessibility and showcasing the school’s commitment to diversity.⬧ Strategic Partnership Builder – Established vendor partnerships to produce branded merchandise that reinforced institutional identity and engaged community groups.⬧ Data-Driven Communication Strategist – Executed communication strategies grounded in data, effectively promoting the institution’s unique strengths to attract and retain a diverse student body.⬧ Targeted Campaign Leader – Implemented focused marketing campaigns, including digital ads and outreach, to engage and attract right-fit students while expanding the school’s appeal across demographics.⬧ Crisis Communications Leader – Managed crisis communications during a significant school threat, delivering clear messaging to students, families, and staff, safeguarding the institution’s reputation.⬧ Change Management Champion – Drove change management efforts during institutional transitions, guiding teams through strategic shifts with a focus on communication and morale.⬧ Internal Communications Strategist – Developed and implemented an internal communications strategy that fostered transparency and kept staff aligned with institutional goals.

⬧ Internal Communications & Team Engagement Strategist – Designed and implemented relationship-centered internal communications plans, fostering a cohesive, high-performance team culture. Built strategies that promoted transparency, strengthened team bonds, and drove alignment with institutional goals, ensuring a collaborative and motivated work environment.⬧ Strategic Admissions Collaboration – Partnered with the Director of Admissions to elevate Admissions and MarComm leadership through targeted, strategic initiatives that aligned with enrollment objectives.⬧ MarComm & Audience Experience Leadership – Directed marketing, communications, and audience experience functions, effectively aligning efforts with enrollment goals and enhancing prospective student engagement.⬧ High-Performance Team Builder – Managed and developed a collaborative, high-performing team, fostering a culture of excellence and continuous improvement.⬧ Operational Efficiency Innovator – Led cross-functional teams to streamline operations, achieving significant cost savings and boosting overall efficiency.⬧ Data-Driven Enrollment Strategist – Spearheaded data-driven initiatives to optimize ROI, resulting in measurable growth across key enrollment and performance metrics.⬧ Enhanced Audience Engagement – Applied data insights to refine campus visit experiences and engagement strategies, driving substantial improvements in prospective student interactions.⬧ Institutional Growth Partner – Collaborated with school leaders to develop innovative business models and conduct competitive market analysis, supporting strategic growth and institutional development.⬧ ROI Growth Driver – Implemented forward-thinking, data-focused strategies that consistently delivered ROI improvements, supporting growth in key performance indicators.

New York City Metropolitan Area

⬧ Communications Strategy Collaborator – Partnered with the Head of School, People Team, senior leadership, and service teams to execute long-term and day-to-day communications strategies aligned with school goals and values.⬧ Employee Communications Manager – Developed employee and HR communications in partnership with HR and DEI departments.⬧ Comprehensive Strategy Designer – Designed and implemented communications strategies with the Director of Marketing and Communications.⬧ Messaging Aligner – Ensured consistent internal and external messaging by collaborating closely with the Director of Marketing and Communications.⬧ Presentation Materials Creator – Developed presentation materials for board meetings, community meetings, and internal events.⬧ Effectiveness Assessor – Measured and assessed the effectiveness of internal communications strategies.⬧ Brand Ambassador – Served as the brand ambassador and internal voice of The Pingry School.

Remote

⬧ Crisis Communications Leader – Led crisis communications during the COVID-19 pandemic, navigating significant reductions in force and the 3-2-1 organizational merging. Delivered clear and compassionate messaging that maintained trust and transparency with all stakeholders.⬧ Change Management Advocate – Championed change management initiatives during organizational transitions, ensuring that teams adapted effectively and remained aligned with evolving institutional goals.⬧ Comprehensive Internal Communications Architect – Spearheaded the entire internal communications strategy, including the development of intranet infrastructure, as the university transitioned from hybrid to fully online operations during COVID-19. Focused on enhancing information accessibility and fostering team cohesion in a remote environment.⬧ Internal Communication Strategist – Developed cross-departmental communication strategies that enhanced coordination, strengthened organizational culture, and streamlined information flow.⬧ Admissions Communication Leader – Aligned communication strategies with admissions priorities, leading collaborative efforts that boosted student recruitment and enrollment goals.⬧ Employee Engagement Campaign Director – Directed targeted internal communication and marketing campaigns to support admissions objectives and strengthen employee engagement.⬧ Diversity & Inclusion Advocate – Advanced diversity and inclusion goals by crafting strategic communications that attracted and engaged a more diverse student body.⬧ Project Optimization Specialist – Managed marketing and admissions initiatives, utilizing data-driven insights to optimize recruitment efforts, improve audience engagement, and maximize resource use.⬧ Cross-Functional Project Leader – Spearheaded innovative, cross-functional projects that elevated team productivity and delivered high-quality solutions on tight timelines.

Temecula, California, United States

⬧ Crisis Communications Strategist – Developed crisis communications plans for six clients during reductions in force (RIFs), maintaining client trust and positioning them as thought leaders in their industries.⬧ Team Leadership – Supervised a dynamic team of 7-10 specialists, managing up to 22 people, achieving a 31% sales increase through impactful messaging aligned with the buyers’ journey.⬧ Buyer Journey and Persona Expert – Refined marketing strategies focused on the buyers' journey and personas, enhancing audience engagement and optimizing customer interactions.⬧ Social Media Engagement Innovator – Increased social media engagement by 210%, significantly enhancing brand visibility and fostering deeper customer interactions across platforms.⬧ Industry Presence Enhancer – Secured high-profile speaking engagements and sponsorships, positioning clients as thought leaders and bolstering their industry presence.⬧ Campaign Management Expert – Implemented over 64 product campaigns that drove profitability while meeting client objectives.⬧ Data-Driven Marketing Pioneer – Led the development of data-driven marketing strategies that improved ROI across various sectors.⬧ Comprehensive Rebranding Leader – Orchestrated large-scale rebranding initiatives that elevated market positioning, increasing brand recognition and customer loyalty.⬧ Strategic Partnership Builder – Fostered partnerships with key stakeholders to amplify brand reach and secure valuable sponsorships.⬧ Digital Transformation Advocate – Led digital transformation by integrating technologies, streamlining operations, and delivering exceptional customer experiences.⬧ Marketing Optimization Analyst – Leveraged analytics to optimize marketing expenditures, identifying high-impact channels and improving campaign performance.

Remote

• Managed marketing team members and provided training for marketing/sales departments. • Generated more than one million dollars in revenue through strategically crafted RFP bids/responses (four to six/month) and content development.• Directed external communications, social media strategies and media relations – including media inquiries, HARO, interview requests, etc. – to increase brand awareness by 17 percent, increase website traffic/webinar attendance, and generate 30 percent more leads. • Constructed SEO-optimized content, including feature articles, blogs, newsletters, etc.• Formed strategic and concise messaging by analyzing and dissecting complex compliance legalese, then translating it into digestible content.• Developed and executed complex communications and marketing campaigns according to product launch schedules and industry changes.• Utilized analytics and social media management tools such as Hootsuite, Loomly, and Amplifr to evaluate campaigns, measure ROI and develop KPIs.• Created strategic marketing collateral for more than 30 tradeshows and industry events. • Participated in 30+ public speaking opportunities during webinars, trade shows, conferences and events. • Led marketing campaigns according to the buyer’s journey, industry trends, and regulatory changes. • Created industry-specific technical content for internal team members and stakeholders such as talking points, selling points, infographics, etc. • Generated and managed corporate messaging surrounding product and service offerings. • Used Salesforce to manage and track sales as well as bid opportunities and conversions. • Utilized analytics and social media management tools such as Hootsuite to evaluate campaigns.• Leveraged technological tools such as Constant Contact and Wordpress templates to create newsletters and web pages and microsites.

Riverside, Ca

• Managed entry-level marketing employees.• Composed between eight and 12 technical proposals monthly – including RFQ, RFP, and RFI responses – to secure new clients and retain existing partners. Bids submitted during my tenure generated more than $750,000 in revenue.• Executed vertical marketing tactics to attract and convert leads within the HR industry. • Constructed, organized and managed a catalog of internal and external communication templates, scripts, talking points, news releases, memos, RFP question responses, etc.• Communicated with HR, government buyers and procurement professionals to pinpoint and meet diverse product/service needs.• Wrote and edited all outgoing department correspondence and communications prior to public distribution. • Curated and authored web content for blog, social media and relevant industry communities.• Performed consistent media outreach and drafted original content including news releases and articles to bolster media relationships.• Composed between four and eight technical proposals including RFQ, RFP, and RFI responses monthly to secure new clients and retain existing partners.• Strategized with leaders and mapped out communications strategies for product launches, service improvements, etc.

Greater New York City Area

• Built meaningful relationships on behalf of school partners with local elected officials (Council Members Jumaane Williams and Chaim Deutsch, Borough President Eric Adams, etc.), top employers and corporations in the district (McDonald’s, Lowe’s, etc.), community-based organizations (CEI-PEA, Project BOOST, Pure Food Kids Foundation, Healthy Kids, Brooklyn College, Puppetry in Practice, Brooklyn Arts Council, 826NYC, etc.) to raise money, develop partnerships and increase internship/extracurricular opportunities for more than 3,000 culturally, racially, socioeconomically and linguistically diverse students and families across the borough.• Managed up to seven school aides, 83 parent and community volunteers, and two interns for events and programs.• Crafted content for weekly blog posts, newsletters, web copy, social media and news releases to engage more than 3,000 community members, share school service/program offerings, share school victories and attract prospective families, including translated versions for families of ESL and ELL students.• Devised and oversaw marketing and communications efforts, billboards, displays, internal memos, speeches, blogs, talking points, situational response outlines, crisis communications plans, etc.• Surveyed community needs and organized up to three monthly workshops• Managed budgets for community engagement functions/events, including school carnivals, coffee chats with district and school leaders, community tours, on-campus movies, cultural excursions, sporting events, etc.• Wrote government/community grant proposals and secured over $350K in funding from Lowes, McDonald’s, City Council, the Borough President, and other groups. • Wrote speeches, letters, and publicly disseminated messages on behalf of school and organization leaders.• Distributed information to 2,000+ users with 20+ weekly site updates and a MailChimp newsletter.

Greater San Diego Area

• Wrote and edited copy for three monthly member e-newsletters with circulation of more than 15,000• Designed appealing customer recovery offers and programs reflective of direct member/customer feedback.• Moderated and managed online engagement and communications for 7,000-member Wisdom Community.• Oversaw online community marketing efforts and used analytics for reporting and modifications.• Managed day-of operations at company events with more than 6,000 attendees.• Supervised up to 20 volunteers at large company conferences.• Aided Social Media Manager with Facebook, Twitter and Instagram marketing for top authors such as Wayne Dyer, Louise Hay, Doreen Virtue, and others.• Assisted in event promotion and coordination; edited brochure/web copy for new product/event launches.• Directed up to 20 weekly e-commerce promotions according to embargo dates/product launch calendars/cycles.

Greater St. Louis Area

• Developed an inclusive classroom environment where culture, diversity and differences were celebrated• Designed lesson plans aligned with state standards, and organized and tracked daily student progress and objective mastery for 90-100 students throughout the year• Incorporated culturally-relevant material and inspiration into every lesson• Co-taught with three different Special Education teachers to modify instruction and assignments for students with Individual Education (IEP) and Behavior Plans• Increased total number of students reading at or above grade level by 30 percent

Greater Indianapolis Area

• Built the Foundation’s online community via Facebook, Twitter and YouTube from the ground up by uploading and sharing one to two new videos weekly• Utilized the Foundation's various Social Media pages as a platform to thank, congratulate, and alert community members and donors• Analyzed trends amongst followers and subscribers to determine the most engaging types of posts and shares• Developed communications plans to increase foundation donations from past, current and prospective donors by 37 percent• Wrote and designed monthly and quarterly newsletters via ExactTarget to over 900 supporters• Wrote print and radio ads to appeal to prospective donors• Organized and tracked over 30 media hits each month by circulation, source and ad rate

Indianapolis, Indiana Area

• Led the ODI team creatively by designing all publicity materials and PR plans for events that increased attendance by 25 percent• Developing campus-wide multicultural and international campaigns.• Analyzed diverse student retention data and presented findings to campus and institution leaders• Researched local and regional cultural events for ODI calendar• Spearheaded international fundraising campaigns to increase global awareness and citizenship

Indianapolis, Indiana Area

• Developed creative concepts and campaigns for the agency’s six clients on tight deadlines • Wrote and designed original publicity materials responsible for attracting over 200 people • Met with clients bi-weekly and monthly to discuss ideas and upcoming projects• Served as creative counsel for clients and agency managers• Collaborated and contributed to the creative process as the leader of a creative team • Led a creative team of three to five people• Made decisions that ensured both profitability and creative quality

Fontana, California

• Researched, developed, and recommended a plan for a more efficient newsletter, increasing readership by 20 percent• Wrote 10 weekly articles and press releases about various city officials and programs/events • Researched official and unofficial social media content• Organized databases containing over 200 links to social media content pertaining to the City • Created social media marketing plans and social media content• Wrote and edited content for various brochures, reports and other publications

Master Of Science - Ms, Organizational Leadership, 3.972

Graduated with Distinction.

Graduate-Level Studies, Education, 4.0

Completed one year of graduate studies.

Bachelor Of Arts, Public Relations/Journalism

Activities and Societies: Black Student Union, The Franklin Newspaper, Grizzly Pride Alliance, Residence Hall Association, Intercultural.

Semester Abroad, African Studies/Language

Activities and Societies: African Drumming, African Dance