Improve existing processes within the lead to opportunity funnel (lead capture, BDR handoff, qualification, stage tracking). Own data strategy within the MarTech stack (Salesforce/Pardot), including implementation of 3rd party tools Enhance funnel reporting through improved data collection & activity tracking Identify and champion process improvements that increase pipeline generation Act as a project manager to drive strategic projects from conception to completion (e.g. contact enrichment) Work closely with the Business Systems & Marketing Automation to build & test new fields and workflows in Salesforce/Pardot Document and articulate the technical components of marketing infrastructure to non-techincal audiencesAct as subject matter export (SME) to train marketing members on tools & processes. Actively keep on top of industry trends, product features and best practices.

Spearheaded marketing automation efforts, utilizing platforms such as Marketo and Salesforce, resulting in an increase in lead generation and improvement in conversion rates.Developed and implemented up to 4 marketing campaigns a month, from ideation to execution, ensuring alignment with business objectives and target audience.Analyzed marketing data and metrics to provide actionable insights and recommendations for optimizing campaign performance and ROI.Monitored and reported on key performance indicators (KPIs) to track progress against goals and inform strategic decision-making. Managed marketing technology stack, including CRM, marketing automation, and analytics tools, to streamline processes and improve efficiency.Improved reporting by creating ABM reports and dashboards in Salesforce for over 15 members of both the inbound and outbound teams.Administered programs such as ZoomInfo, SalesLoft, and Knak to support marketing and sales initiatives.

Supported the BDR's by developing account and persona-based lists that drove performance across outbound sales and digital advertising channels. I also updated them on new funding opportunities for various accounts on a daily basisSuccessfully supported marketing campaigns by creating emails and newsletters for webinars and expos Arena was hostingCreated and updated various campaigns and the leads for them in Salesforce and Marketo.

•Tested 200+ samples of diesel and jet fuel ensuring continued operations for the entire theater’s aircrafts in Kuwait and Iraq •Exceeded expectations by cross training to assist in fuel distribution for various types of vehicles•Provided maintenance on vehicles including HEMTT and PQAS-E guaranteeing success in fuel distribution and testing efforts

•Recorded and reported daily activities such as security and service incidents, inventory management and accounting. •Managed front-end team of up to 6 people on sales floor operations and service standards

•Assisted the team in meeting sales, stock loss, labor objectives and margin goals to increase profitability •Drove total department conditions including freshness, quality standards, and customer service