David Ferrer Gonçalves Email & Phone Number

Experienced marketing & sales professional with +20 years of experience in FMCG, pharma / consumer health, education and tourism industries in large multinationals as well as medium-sized private companies in retail and HORECA channels. Currently leading the largest sales markets for the High School Exchange program at EF Education First. Worked several years at Procter & Gamble (P&G) in international assignments in Latin America, at Eckes-Granini (leading European beverages company) in Spain and Germany, and also gained relevant experience in leading companies in Europe (Novartis, Johnson & Johnson).International and inspiring leader with a clear focus on consistently driving outstanding business results by leveraging the full potential of individuals.Fully proficient in Spanish, English and Portuguese.Core Competences:1. Management of business and marketing strategy, with strong financial mindset (P&L, budget management and business plans)2. Management of product and commercial innovation strategy and processes3. Development of integrated marketing and brand building based on consumer/customers insights and market research4. Development of creative digital and mass communication strategy (lead generation and conversion, SEM/SEO, digital and traditional ads, packaging, POS, agency management)5. Managing and driving change / transformation6. Leadership and team developmentKey Strengths: people-oriented leadership, strategic & creative thinking, business analytical skills, manage cross-functional diverse teams, strong interpersonal and relationship building skillsGallup’s CliftonStrengths results: Achiever, Strategic, Learner, Maximizer, Positivity Regional Experience: Latin America, Western EuropeExperience: Education, Tourism, FMCG, Beverages, Pharma, Consumer Health, Digital Transformation, Advertising & MediaPassions: Personal development, mindfulness, intercultural understanding, sea sports

Listed skills include Strategy, Cross Functional Team Leadership, Market Research, Marketing Management, and 31 others.