Diane Harding

Diane Harding Email and Phone Number

Product Marketing Leader | Marketing Director | B2B / B2C, IT / SaaS, Cloud, AdTech, Startups @ UserTesting
Diane Harding's Location
Durham, North Carolina, United States, United States
Diane Harding's Contact Details
About Diane Harding

Product marketing executive with expertise shaping messaging, positioning, communications, and go-to market strategy for B2B / B2B2C / B2C technology and solutions. My background combines diverse experience driving transformational growth within early-stage, mid-sized, and pre-IPO startups.I’m an experienced and results-focused leader who blends strong business acumen with success in managing multimillion-dollar budgets, aggressive ROI targets, and project milestones. I excel at presenting complex technologies in simple and accessible ways, and negotiating with partners to drive strategic, product-focused decision-making.AREAS OF EXPERTISE: Product Marketing Strategy • Positioning & Messaging • Integrated Marketing Campaigns • Team Building & Leadership • Product & Project Management • B2B / B2C Technology • Strategic Communications • Proposal Development • Negotiation

Diane Harding's Current Company Details
UserTesting

Usertesting

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Product Marketing Leader | Marketing Director | B2B / B2C, IT / SaaS, Cloud, AdTech, Startups
Website:
usertesting.com
Diane Harding Work Experience Details
  • Usertesting
    Principal Product Marketer
    Usertesting Sep 2024 - Present
    Los Gatos, California, Us
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  • Veriforce
    Head Of Product Marketing
    Veriforce May 2023 - May 2024
    The Woodlands, Texas, Us
    Redefined the product marketing function to foster better collaboration, governance and accountability, enhancing execution across product messaging and positioning. Defined target markets for accelerated growth opportunities. Strategically developed and implemented a tiered GTM strategy, enhancing marketing efficiency and product adoption contributing to YoY growth.
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  • Salsify
    Director Of Product Marketing
    Salsify Sep 2022 - Nov 2022
    Boston, Massachusetts, Us
    Recruited from IBM to lead, grow and scale the product marketing team for pre-IPO, Series F, B2B SaaS technology company. Work cross-functionally to define processes to support product launches, sales enablement, and demand generation planning. Develop buyer personas, ICPs, and process definition across the Product Marketing Organization, and manage daily team workflow to ensure alignment with broader company goals.
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  • Ibm
    Sr. Product Marketing Manager, Automation
    Ibm Feb 2019 - Sep 2022
    Armonk, New York, Ny, Us
    Led a product marketing team in developing data-driven content to promote IBM’s Automation solutions across global, regional, and partner campaigns. Aligned GTM strategy, positioning, messaging, and packaging across multiple products to create a cohesive Cloud Pak for Integration solution. Represented the voice of the customer (VoC) to Product and Portfolio Management teams in positioning offerings. Delivered 9-figure integration revenue across the portfolio with consistent YOY growth.
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  • Ibm
    Sr. Product Marketing Manager, Iot
    Ibm Feb 2018 - Feb 2019
    Armonk, New York, Ny, Us
    Launched Watson Assistant Solutions across multiple industries with emphasis on expanding the B2B2Csolution’s audience beyond the IoT customer base. Drove marketing execution inclusive of planning,messaging, content creation, enablement, and go-to-market strategy, partnering with key stakeholdersacross Product and Sales.
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  • Exchangewire
    Head Of Content - Us
    Exchangewire Feb 2017 - Feb 2018
    London, London, Gb
    Recruited to expand the company’s footprint within the US ad tech market. Developed content aroundemerging models and technology within programmatic, ad tech, and marketing tech to elevate brandawareness. Leveraged personal network in the ad tech space to drive new business and partnerships.Delivered significant increase in US readership across the platform. Carved out a distinct market niche bydeveloping revenue generating programs, branded events, and expanding presence in New York, Miami,and Toronto markets.
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  • Sapiens Decision
    Director Of Product Marketing
    Sapiens Decision Mar 2016 - Feb 2017
    Defined the positioning strategy, messaging, and product packaging for the company's suite of softwaresolutions. Developed and translated customer success stories into case studies to enhance sales andproduct marketing materials, presentations, and investor relations efforts.Created a targeted content strategy to drive lead generation across brand channels and touchpoints,working with Sales and Marketing on executive planning, alignment, and lead scoring qualifications.Partnered cross-functionally with internal teams and external resources to prioritize and execute projects.
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  • Independent
    Strategic Marketing Consultant
    Independent Jan 2015 - Mar 2016
    Consulted with emerging and established organizations around marketing strategy and planning, branddevelopment, messaging and positioning, product marketing, and demand / lead generation.
  • Exelate
    Vp Marketing (Acquired By Nielsen)
    Exelate Feb 2014 - Jan 2015
    New York, Ny, Us
    Led an agile Marketing team in refining eXelate’s market re-positioning strategy and messaging to position the brand as a leader in SaaS data management in anticipation of acquisition. Launched an updated website as a lead gen tool for sales teams, delivering immediate growth in key online metrics.Revamped brand communications including corporate and product messaging, investor presentations, and white papers. Developed a targeted content strategy to drive brand awareness and thought leadership across the industry. Devised an aggressive PR and communications plan that included new product releases and analyst communications.
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  • Adfin
    Vp Marketing
    Adfin Aug 2013 - Feb 2014
    Guided go-to-market strategy and launch of AdFin’s data analytics and market index platform. Shapedproduct marketing, sales strategy, budget development, and partnerships. Implemented digital marketingcampaigns to drive brand visibility and awareness.
  • Mediamath
    Sr. Director, Global Marketing
    Mediamath Feb 2011 - Aug 2013
    New York, Ny, Us
    Led a large-scale rebrand of the rapidly growing ad tech startup, shaping global marketing, PR, andcommunications strategies. Built and scaled the marketing group globally with capabilities spanning product marketing, events, social media, branding, content, and analyst relations. Managed a multimillion-dollar marketing budget, delivering exponential YOY growth in both revenue and lead generation.
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  • Mediamind (Initial Public Offering - 8/11/10)
    Director Of Marketing, North America
    Mediamind (Initial Public Offering - 8/11/10) Jan 2010 - Feb 2011
    Us
    Assembled and led an international marketing communications team for a global ad tech firm. Guidedrebranding efforts to reposition MediaMind from rich media leader (eyeblaster) to a robust marketing platform for advertising agencies and brands. Drove investor relations, PR, and events related to the company’s IPO and NASDAQ launch. Managed agency relationships and oversaw creative, content development, and sponsored events.
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  • Advertising.Com, A Division Of Aol Platforms
    Sr. Marketing Manager
    Advertising.Com, A Division Of Aol Platforms Oct 2005 - Jan 2010
    Progressed through multiple roles as European Marketing Manager (2005 – 2008), Product Marketing Manager (2008 – 2010), and Senior Marketing Manager (2008 – 2010).
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  • Telecommunication Systems
    Sr. Marketing Communications Manager
    Telecommunication Systems 2004 - 2005
    Annapolis, Md, Us
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  • Acme Paper & Supply Co.
    Director Of Marketing
    Acme Paper & Supply Co. 2003 - 2004
  • Wingcast Llc
    Marketing Communications Manager
    Wingcast Llc 2001 - 2003
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  • Booz Allen Hamilton
    Web Marketing Manager
    Booz Allen Hamilton 1999 - 2001
    Mclean, Va, Us
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Diane Harding Education Details

  • Virginia Tech - Pamplin College Of Business
    Virginia Tech - Pamplin College Of Business
    Marketing Management

Frequently Asked Questions about Diane Harding

What company does Diane Harding work for?

Diane Harding works for Usertesting

What is Diane Harding's role at the current company?

Diane Harding's current role is Product Marketing Leader | Marketing Director | B2B / B2C, IT / SaaS, Cloud, AdTech, Startups.

What is Diane Harding's email address?

Diane Harding's email address is di****@****ail.com

What is Diane Harding's direct phone number?

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What schools did Diane Harding attend?

Diane Harding attended Virginia Tech - Pamplin College Of Business.

What are some of Diane Harding's interests?

Diane Harding has interest in Collecting Antiques, Exercise, Sweepstakes, Nascar, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, Watching Auto Racing.

Who are Diane Harding's colleagues?

Diane Harding's colleagues are Roy Fox, Eitel Batet, Adeola Folorunso, Wendy Burleson, Opeyemi Fadahunsi, K.santhosh Kumar, Thom Baynes.

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