Diane Harding Email & Phone Number

Los Gatos, California, Us

The Woodlands, Texas, Us

Redefined the product marketing function to foster better collaboration, governance and accountability, enhancing execution across product messaging and positioning. Defined target markets for accelerated growth opportunities. Strategically developed and implemented a tiered GTM strategy, enhancing marketing efficiency and product adoption contributing to YoY growth.

Boston, Massachusetts, Us

Recruited from IBM to lead, grow and scale the product marketing team for pre-IPO, Series F, B2B SaaS technology company. Work cross-functionally to define processes to support product launches, sales enablement, and demand generation planning. Develop buyer personas, ICPs, and process definition across the Product Marketing Organization, and manage daily team workflow to ensure alignment with broader company goals.

Armonk, New York, Ny, Us

Led a product marketing team in developing data-driven content to promote IBM’s Automation solutions across global, regional, and partner campaigns. Aligned GTM strategy, positioning, messaging, and packaging across multiple products to create a cohesive Cloud Pak for Integration solution. Represented the voice of the customer (VoC) to Product and Portfolio Management teams in positioning offerings. Delivered 9-figure integration revenue across the portfolio with consistent YOY growth.

Armonk, New York, Ny, Us

Launched Watson Assistant Solutions across multiple industries with emphasis on expanding the B2B2Csolution’s audience beyond the IoT customer base. Drove marketing execution inclusive of planning,messaging, content creation, enablement, and go-to-market strategy, partnering with key stakeholdersacross Product and Sales.

London, London, Gb

Recruited to expand the company’s footprint within the US ad tech market. Developed content aroundemerging models and technology within programmatic, ad tech, and marketing tech to elevate brandawareness. Leveraged personal network in the ad tech space to drive new business and partnerships.Delivered significant increase in US readership across the platform. Carved out a distinct market niche bydeveloping revenue generating programs, branded events, and expanding presence in New York, Miami,and Toronto markets.

Defined the positioning strategy, messaging, and product packaging for the company's suite of softwaresolutions. Developed and translated customer success stories into case studies to enhance sales andproduct marketing materials, presentations, and investor relations efforts.Created a targeted content strategy to drive lead generation across brand channels and touchpoints,working with Sales and Marketing on executive planning, alignment, and lead scoring qualifications.Partnered cross-functionally with internal teams and external resources to prioritize and execute projects.

Consulted with emerging and established organizations around marketing strategy and planning, branddevelopment, messaging and positioning, product marketing, and demand / lead generation.

New York, Ny, Us

Led an agile Marketing team in refining eXelate’s market re-positioning strategy and messaging to position the brand as a leader in SaaS data management in anticipation of acquisition. Launched an updated website as a lead gen tool for sales teams, delivering immediate growth in key online metrics.Revamped brand communications including corporate and product messaging, investor presentations, and white papers. Developed a targeted content strategy to drive brand awareness and thought leadership across the industry. Devised an aggressive PR and communications plan that included new product releases and analyst communications.

Guided go-to-market strategy and launch of AdFin’s data analytics and market index platform. Shapedproduct marketing, sales strategy, budget development, and partnerships. Implemented digital marketingcampaigns to drive brand visibility and awareness.

New York, Ny, Us

Led a large-scale rebrand of the rapidly growing ad tech startup, shaping global marketing, PR, andcommunications strategies. Built and scaled the marketing group globally with capabilities spanning product marketing, events, social media, branding, content, and analyst relations. Managed a multimillion-dollar marketing budget, delivering exponential YOY growth in both revenue and lead generation.

Us

Assembled and led an international marketing communications team for a global ad tech firm. Guidedrebranding efforts to reposition MediaMind from rich media leader (eyeblaster) to a robust marketing platform for advertising agencies and brands. Drove investor relations, PR, and events related to the company’s IPO and NASDAQ launch. Managed agency relationships and oversaw creative, content development, and sponsored events.

Progressed through multiple roles as European Marketing Manager (2005 – 2008), Product Marketing Manager (2008 – 2010), and Senior Marketing Manager (2008 – 2010).

Annapolis, Md, Us

Mclean, Va, Us