Reporting to the CMO, led marketing initiatives for five ANZ brands across digital, social, and ATL channels, managing a small team and collaborating with senior stakeholders to enhance brand visibility, engagement, and sales while ensuring regulatory compliance.Directed demand generation campaigns to build long-term brand awareness and nurtured prospects, while implementing direct response tactics for immediate conversions. Delivered strategic content creation for web, eDM, digital… Show more Reporting to the CMO, led marketing initiatives for five ANZ brands across digital, social, and ATL channels, managing a small team and collaborating with senior stakeholders to enhance brand visibility, engagement, and sales while ensuring regulatory compliance.Directed demand generation campaigns to build long-term brand awareness and nurtured prospects, while implementing direct response tactics for immediate conversions. Delivered strategic content creation for web, eDM, digital, social, partner, print, event, and in-store channels. Coordinated with sales and operations for sales enablement, and to develop strategic partnerships and affiliate programs.Collaborated with performance marketing, design, and content teams to derive insights and maintain a data-driven and effective creative roadmap. Drove digital asset optimisation through analytics, A/B, and multivariate testing to continuously improve performance.Led marketing efforts to manage events and sponsorships, liaising with stakeholders to plan and execute the marketing and delivery of webinars, conferences, and large-scale event sponsorships. This included registrations, promotion, and driving attendance and follow-up through HubSpot direct response and nurture strategies. I ensured seamless project management from start to finish and directed event design and logistics, including bump in/out, booth design, collateral, swag, and venue management.Achievements:• Key driver of HubSpot Enterprise implementation, customisation, and data migration for four business units, serving as platform SME and administrator.• Improved lead conversions and operational efficiency through customer-centric HubSpot email and SMS automation and retargeting, boosting online direct sales from 50% to 83-90%.• Key contributor to a successful co-branded pet insurance product launch, leading creative development, demand generation, and direct response efforts, and providing partnership marketing consultation. Show less

As Brand and Communications Manager for Upskilled, a leading private RTO (Vocational Education and Training), I spearheaded the development of digital content, website design, and CRO, driving comprehensive brand growth and brand experience strategies. My leadership extended to digital marketing, driving both demand generation and direct marketing efforts, fostering organic social growth, and developing acquisition and automated nurture programs to enhance customer engagement and… Show more As Brand and Communications Manager for Upskilled, a leading private RTO (Vocational Education and Training), I spearheaded the development of digital content, website design, and CRO, driving comprehensive brand growth and brand experience strategies. My leadership extended to digital marketing, driving both demand generation and direct marketing efforts, fostering organic social growth, and developing acquisition and automated nurture programs to enhance customer engagement and loyalty.Delivered strategic content creation for web, eDM, digital, social, print, and event channels. Worked closely with performance marketing and content teams to leverage data analytics for actionable insights, ensuring a strategic, data-driven approach to creative development. Led the management and optimisation of digital assets, utilising comprehensive analytics, A/B testing, and multivariate testing to drive continuous performance improvements. Ensured compliance management across all branding and communication and content activities.Managed all events and conferences since 2017, including the annual Special Olympics fundraiser, raising over $70,000. Oversaw event logistics, planning, registrations, promotion, and attendance follow-up using marketing and automation strategies.Special Projects:• Organisational Transformation: Directed project management for organisational transformation and Customer Experience (CX) initiatives.• Employee Branding and Culture Programs: Implemented and managed internal culture programs to uphold brand reputation and foster a strong company culture.• Intranet Redesign: Led the special project for the redesign and implementation of the company's intranet.• Google Workspace Reorganisation: Led the comprehensive reorganisation of Google Workspace, collaborating with IT and operations teams. Streamlined company folders, asset storage, and permission management, enhancing overall asset management and operational efficiency. Show less

As Design and Content Manager, I held a multifaceted role encompassing a broad range of responsibilities:• Brand Championship & Development Management: Guided brand consistency and evolution across all platforms, including a major rebranding project in 2019 that won the Kentico Site of the Year award.• Social Media Strategy: Developed and implemented strategies to engage audiences and promote brand presence across social channels.• Paid Media Advertising & Campaign… Show more As Design and Content Manager, I held a multifaceted role encompassing a broad range of responsibilities:• Brand Championship & Development Management: Guided brand consistency and evolution across all platforms, including a major rebranding project in 2019 that won the Kentico Site of the Year award.• Social Media Strategy: Developed and implemented strategies to engage audiences and promote brand presence across social channels.• Paid Media Advertising & Campaign Management: Coordinated targeted ad placements and monitored campaign performance to maximise ROI.• Art Direction, Digital Creative, Compliance & Asset Management: Directed creative strategy and execution across digital platforms, overseeing the design and management of digital assets to ensure cohesive and impactful visual communication of the brand's message while ensuring regulatory compliance.• Website Development, UX & CRO: Crafted engaging B2B and B2C websites with a focus on user satisfaction and conversion efficiency. Significant part of the rebranding and website redevelopment and migration project at the end of 2019.• Salesforce Marketing Cloud Direct Response & Nurture Strategies: Utilised Marketing Cloud to develop direct response campaigns and nurture strategies, fostering deeper customer engagement and increased revenue.• Comprehensive Internal & External Communications: Ensured clear, coherent messaging both within the organisation and to the public.• SEO & Content Strategy: Enhanced online visibility and audience engagement through optimised content and search strategies. Managed a team of freelance copywriters for onsite, and an external agency to ensure high-quality backlinks and increase domain authority (DA). Show less

Managed all digital content marketing for both brands of this 2-phase social enterprise (Bright Hospitality & Bright Employment) aimed at skilling at-risk youth and long-term unemployed through a unique hospitality training initiative. Responsible for planning and implementing multi-channel digital content marketing strategies across organic and paid channels. Also oversaw company and stakeholder communications and messaging.

We specialised in delivering comprehensive services including brand identity and strategy consultation, graphic design, website development, as well as print and digital content creation, complemented by corporate event photography. Our diverse client base spanned government and not-for-profit sectors, along with fashion, food, entertainment, and retail industries. As the founder of this boutique agency, I managed a tight-knit team of independent contractors, overseeing the operations of the… Show more We specialised in delivering comprehensive services including brand identity and strategy consultation, graphic design, website development, as well as print and digital content creation, complemented by corporate event photography. Our diverse client base spanned government and not-for-profit sectors, along with fashion, food, entertainment, and retail industries. As the founder of this boutique agency, I managed a tight-knit team of independent contractors, overseeing the operations of the proprietary limited business with a keen focus on excellence and innovation. Show less

Project management contract with the Foundation's dedicated special events team, focusing on organising and producing prestigious large-scale fundraising events in Sydney, such as the Gold Dinner, which benefits the Sydney Children's Hospital in Randwick.

Contract for a DMS project with the Royal Flying Doctor Service (RFDS), providing document control for the Engineering and Aviation Maintenance departments. This includes the management of critical aircraft maintenance records and metadata systems for aviation compliance, utilising the M-Files document management system / DAM.

As the Operations Director of an ICT telecommunications consulting firm partnered with Optus SMB, I managed the firm's operations, focusing on delivering specialised solutions and services to small and medium-sized businesses. My responsibilities encompassed the oversight of daily operations and financial accounts, as well as Optus SMB partnership management.

Secondary teaching in English, Performing Arts, ICT, Design and Technology. Working at several selective and comprehensive high schools, including teaching special education programs.