Dianna Lloyd Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

• Reporting to the CMO, led marketing initiatives for five ANZ brands across digital, social, and ATL channels, managing a small team and collaborating with senior stakeholders to enhance brand visibility, engagement.
• Key driver of HubSpot Enterprise implementation, customisation, and data migration for four business units, serving as platform SME and administrator.
• Improved lead conversions and operational efficiency through customer-centric HubSpot email and SMS automation and retargeting, boosting online direct sales from 50% to 83-90%.
• Key contributor to a successful co-branded pet insurance product launch, leading creative development, demand generation, and direct response efforts, and providing partnership marketing consultation. Show less

Sydney, New South Wales, Australia

• As Brand and Communications Manager for Upskilled, a leading private RTO (Vocational Education and Training), I spearheaded the development of digital content, website design, and CRO, driving comprehensive brand.
• Organisational Transformation: Directed project management for organisational transformation and Customer Experience (CX) initiatives.
• Employee Branding and Culture Programs: Implemented and managed internal culture programs to uphold brand reputation and foster a strong company culture.
• Intranet Redesign: Led the special project for the redesign and implementation of the company's intranet.
• Google Workspace Reorganisation: Led the comprehensive reorganisation of Google Workspace, collaborating with IT and operations teams. Streamlined company folders, asset storage, and permission management, enhancing.

St Leonards, New South Wales, Australia

• As Design and Content Manager, I held a multifaceted role encompassing a broad range of responsibilities:
• Brand Championship & Development Management: Guided brand consistency and evolution across all platforms, including a major rebranding project in 2019 that won the Kentico Site of the Year award.
• Social Media Strategy: Developed and implemented strategies to engage audiences and promote brand presence across social channels.
• Paid Media Advertising & Campaign… Show more As Design and Content Manager, I held a multifaceted role encompassing a broad range of responsibilities:
• Paid Media Advertising & Campaign Management: Coordinated targeted ad placements and monitored campaign performance to maximise ROI.
• Art Direction, Digital Creative, Compliance & Asset Management: Directed creative strategy and execution across digital platforms, overseeing the design and management of digital assets to ensure cohesive and impactful.

North Sydney, New South Wales, Australia

Managed all digital content marketing for both brands of this 2-phase social enterprise (Bright Hospitality & Bright Employment) aimed at skilling at-risk youth and long-term unemployed through a unique hospitality training initiative. Responsible for planning and implementing multi-channel digital content marketing strategies across organic and paid.

Sydney, Australia

We specialised in delivering comprehensive services including brand identity and strategy consultation, graphic design, website development, as well as print and digital content creation, complemented by corporate event photography. Our diverse client base spanned government and not-for-profit sectors, along with fashion, food, entertainment, and retail.

Randwick, Australia

Project management contract with the Foundation's dedicated special events team, focusing on organising and producing prestigious large-scale fundraising events in Sydney, such as the Gold Dinner, which benefits the Sydney Children's Hospital in Randwick.

Mascot, Australia

Contract for a DMS project with the Royal Flying Doctor Service (RFDS), providing document control for the Engineering and Aviation Maintenance departments. This includes the management of critical aircraft maintenance records and metadata systems for aviation compliance, utilising the M-Files document management system / DAM.

Sydney, Australia

As the Operations Director of an ICT telecommunications consulting firm partnered with Optus SMB, I managed the firm's operations, focusing on delivering specialised solutions and services to small and medium-sized businesses. My responsibilities encompassed the oversight of daily operations and financial accounts, as well as Optus SMB partnership.

Manly, North Sydney, Ryde, Cromer

Secondary teaching in English, Performing Arts, ICT, Design and Technology. Working at several selective and comprehensive high schools, including teaching special education programs.

Graduate Diploma In Education

Ba

Associate Of Arts (Aa)