Didier Beraud Email & Phone Number

Région De Paris, France

Delighted to contribute to and expand the Bols cocktail experience across Europe as part of the world's first cocktail company, with a 450-year legacy.Leading the European market, overseeing the full P&L, and defining and implementing winning sales and marketing strategies in collaboration with local top management and third-party distributors. (Remy-Cointreau, William Grant & sons, Edrington, Beam Suntory, Dettling & Marmot, Gancia, Branca)Defining Off trade and On trade strategy and investment, all B to B to C activations. (ATL & BTL) 46M€ Turnover

Ville De Paris, Île-De-France, France

Excited to lead the development of the Passoa brand, the #1 passion fruit liqueur globally!Serving as a board member of Passoa SAS, owned by The Lucas Bols Company, with a turnover of €75M.Responsible for defining and executing winning global and local sales and marketing strategies alongside local top management and third-party distributor teams.Collaborating with global marketing, finance, and supply teams to strengthen our global position.Leading the annual budget and Mid-Term Plan, including brand investments and resource allocation. Overseeing the Western Europe P&L, resources, and activations, and managing day-to-day operations

France

Welcome to the world of snacking (food & beverage), wherever you are when away from home!Leading sales strategy, operational marketing, and category planning across all on-trade channels.Driving B2B2C activations by defining business drivers and KPIs (Assortment, Pricing, Promotion, Merchandising, in-store visibility, new product launches).Spearheading the creation and launch of Mondelez's new digital CRM B2B Program.Coordinating sales strategy execution with customers and local teams, including customer incentives and forecasting. Leading annual category reviews and 3-year business plans, focusing on snacking strategy, cross-category activations, and key projects.Implementing a 'perfect store' approach, backed by shopper insights.Responsible for professional events and trade shows.Managing a team of 12, including 6 direct reports (Budget: €6M, Turnover: €70M). Covering all categories: biscuits, coffee, salted snacks, confectionery, gum, soft cakes, cereal bars.Across all on-trade channels: wholesalers, C&C, convenience stores, petrol stations, chain accounts, vending operators, entertainment venues, train stations, cinemas, airports

France

Leading a tender for outsourcing sales force. (annual budget 2M€)Implementation of a new sales force set up, managing, coaching and training of 21 Sales Rep., 3 area manager, 1 national manager and a call center.Perfect Store approach, all instore and BTL activations, building and driving business KPI’s.Testing new store approach with a call center to improve listing and promo instore.(Turnover 320 M€, 2620 Stores, 530 sku’s.)

France

National account management, including negotiation of all business drivers and annual margin agreement. Full portfolio, all categories with all activation related. (Range, promo, price, merchandising, activation, supply…) Turnover 150 M€. (biscuits, salted snacks, soft cakes, Cereals Bars, bread substitute)

Paris Area, France

Team management, 6 sales representatives and 1 promoter. (210 Stores Turnover 75 M€)Recruitment, training, coaching, management: KPI’S follow-up and team performance management.

France

National account management, negotiation and analysis of all business drivers. Turnover: 65 M€, substituted bread & cereals bars. Significant contribution to customer development strategy, commercial policy, project and NPD launch.

Marseille Area, France

Driving implementation of dynamic category planning including category captain approach with consumer and shopper focused strategies. Based At PR HQ in Marseille.

Paris Area, France

In charge of Chivas Brand and all Seagram premium whiskies. Marketing strategy and all business drivers for the French market. (T/o: 50M€, Budget: 4M€). Coordination and interface with international marketing team. Development of a 360° program for the 200 years Chivas anniversary in all channels. (Pack, Promo, PR, CRM, Advertising…)

Région De Reims, France

In charge of all instore activation and business development of 40 Hypermarkets, 80 supermarkets, 20 liquors store and regional buying central (Scapest). Based At Mumm Champagne in Reims.

Paris - Pépinière

Military service - HR Assistant in French National NavyManagement of professional retraining for military career officer.

Cergy Pontoise

Merchandising and all ad’hoc survey - All FMCG MarketDistributors and consumers panels.

Bba Edhec, Ba Marketing

Activities and Societies: President of the Student Union Board 1995-1996 President of the Alumni Association 1996-1998

Produire Des Spiritueux - Certification Professionnelle Rs6673, Produire Des Spiritueux - Devenir Distillateur En Vue D'Ouvrir Sa Microdistillerie

Advanced Bartending Certificate, Bartending

Baccalauréat C, Mathematics

N1Pe20 - Cmas 1*

Brevet De Parachutisme, Parachustisme, Brevet A

Formation PAC