Marketing is leading the digital transformation, and one can no longer do marketing without Martech. Value creation in the space is growing at a hyperbolic rate due to drivers including cloud computing, SAAS offerings, venture capital funding suppliers, and the ability of third-party application integrations through APIs. The last driver is the newfound ability to view marketing technologies as "Lego" pieces, whereby companies can build their unique martech stack based on their specific tactics and customer lifecycle. The time could not be better for me to explore these Lego pieces and build a top-down strategy to experiment and determine which fit together best!I am an exceptionally driven and determined individual with a strong passion for technology, analytics, marketing, Martech, social impact, and product. In pursuit of my passions, I am currently furthering my analytics capabilities by partaking in Duke's accelerated 1-year Masters in Quantitative Management and Method: Business Analytics (MQM) graduate course at Fuqua Business School. Feel free to connect with me on LI!