Area Manager On Trade, for Attica, Cyclades.

Wholesale developer for Attica, Cyclades, Viotia, Evia and Outlet developer for the island of Mykonos.

Responsible for managing and developing selected on premise outlets mainly, as well as limited off premise outlets, in order to deliver the profit, volume, sales drivers and brand building objectives expressed in the company's commercial plan.Main accountabilities include:Maintain and grow existing volume and distribution by taking direct responsibility for customer relationships and leveraging contacts, thus building positive, credible & long term relationships with On-Trade customersExplore and acquire new accounts and business opportunities.Exceptional execution of six Sales Drivers (Price, Promotion, Visibility, Quality, Distribution, Persuasion) through application of customer/consumer insightsResponsible for sell-out and execution of managed promotional events in accordance with the Co. Marketing Code.Provide product marketing knowledge and infuse brand passion to key players (Bartenders, bar/club owners, managers and Cavas' owners) through sales aides and staff training seminars, while promoting the perfect serve guidelines.Maximize return on investment from all Discounts (Deals On Premise, various commercial activities) and APs spend, and maintain compliance to agreed trading termsMaximize Visibility impact in Leading Edge markets helping in building key brands and upcoming trends in order to maximize distribution and volume according to company’s priorities. Secure early distribution for new/small and innovative products in specific outlets in accordance with the corporate plans and strategies.Continuous competition follow up on its investments and tactics on field and tactical response if required.Provide feedback for Consumer and Customer Marketing about the evaluation of promotional activities.

Key accountabilities included:Development of an area coverage/ contact plan to guarantee delivery of commercial objectives.Management of orders from the premises and follow up on their execution.Sales drivers activation such as visibility, (visibility points, POS material), promotion (execution and evaluation of events), persuasion (introduction of Diageo new products/ brands to customers, building of interpersonal relations, product training), quality, distribution and price.

Military ServiseJan 08 - Oct 08- HAF Headquarters Economical Corps, AthensResponsible for the payrol of the military personnel Jul 07- Jan 08- 135 Combat Group, Skyros Responsible for two early warning Air Defence sections for very low flying aircrafts, one of which operating Rheinmetall 20 anti aircraft gun