Don Richards is a Vice President, Executive Creative Director North America at Freeman Company. He possess expertise in creative direction, video production, integrated marketing, interaction design, creative strategy and 19 more skills. Colleagues describe him as "I had the pleasure of working with Don Richards over a five-year span that included the very uncertain years of the COVID-19 pandemic. In this time, we found ourselves in parallel roles. Where we could have easily become rivals, Don was instead a supportive, empathetic, ally and dear friend. If you know Don’s character, that unselfish spirit is what you would expect. His instincts demonstrate the character every organization or team should want in a leader: positive, warm, humble and guided by humanistic values. That said, Don is a nice guy that finishes first. His disarming likeability belies an instinct for innovation and a fine creative sensibility, both for visual and narrative storytelling. I discovered after meeting Don, that he was the driving force behind several award-winning interactive experiences that were on my Mt. Rushmore of inspirational projects. It makes perfect sense! He’s an expert leader of multi-disciplinary teams – able to understand how each discipline connects, and how to connect with each discipline. It’s why I saw him convert the most complicated, ill-borne opportunities into triumphant portfolio centerpieces, over and over again. The creative skill, combined with cultural acuity and strong business instincts explain the tremendous range of work in which he's had success. They explain why CEOs and CMOs of Fortune 50 companies insist (by name) on having Don Richards translate their vision and priorities into emotion-stirring keynotes, experiences, and architecture. Despite the greatness of his creative accomplishments and his illustrious client base, Don Richards is as genuine, nurturing, and generous a soul as you will find. I have come to revere his perspective and am envious of anyone who has the opportunity to work with him." and "Don is one of those rare individuals whose ability to look at a problem, reduce it to its most basic constituent parts, and use those as the foundation of something stunning, unexpected and stupidly obvious once you see it is absolutely unparalleled. In meetings where others suck all of the oxygen out of the room, Don is a breath of fresh air, injecting creativity and levity into collaborations and fostering understanding and consensus like no other. I relish my chances to work for or alongside Don. "