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Dora Yip Email & Phone Number

Chief Marketing Officer, PocketSmith | Fintech | SaaS | Open Data at PocketSmith
Location: New Zealand, New Zealand, New Zealand 9 work roles 2 schools
1 work email found @pocketsmith.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
PocketSmith
Role
Chief Marketing Officer, PocketSmith | Fintech | SaaS | Open Data
Location
New Zealand, New Zealand, New Zealand
Company size
16 employees

Who is Dora Yip? Overview

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Quick answer

Dora Yip is listed as Chief Marketing Officer, PocketSmith | Fintech | SaaS | Open Data at PocketSmith, a company with 16 employees, based in New Zealand, New Zealand, New Zealand. AeroLeads shows a work email signal at pocketsmith.com and a matched LinkedIn profile for Dora Yip.

Dora Yip previously worked as Chief Marketing Officer at Pocketsmith and Head Of Marketing at Pocketsmith. Dora Yip holds Bachelor Of Arts (Honours), English Literature, Second Upper from National University Of Singapore.

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Email format at PocketSmith

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{first}@pocketsmith.com
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Profile bio

About Dora Yip

How did a fiction-loving film buff end up in the world of digital marketing? With a tiny dose of luck, the wisdom of stellar mentors along the way, and a growth mindset shaped by my two worlds of Singapore and New Zealand. I'm currently the Chief Marketing Officer at PocketSmith, a Kiwi fintech company that develops personal finance software that lets you see your financial past, present and future. We're a B2C SaaS product, which means - obnoxious jargon aside - that we sell a subscription-based service direct to our customers, much like Netflix and Canva.If I could boil down what I do all day to one word, it would be this: storytelling. At its core, digital marketing is about telling the right stories to the right people, at the right time. I love frugal innovation, and experiment and iterate ways to reach people better. Whether you call it data-driven marketing, or a healthy obsession with performance marketing and optimisation, I get a thrill from creating something awesome out of not very much.My 15-year marketing and communications journey spans a wide range of industries, including biotechnology, healthcare, education, FMCG, construction, automotive, sports, NGO and government sectors.

Listed skills include Management, Public Relations, Corporate Communications, Strategic Communications, and 22 others.

Current workplace

Dora Yip's current company

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PocketSmith
Pocketsmith
Chief Marketing Officer, PocketSmith | Fintech | SaaS | Open Data
dunedin, otago, new zealand
Website
pocketsmith.com
Employees
16
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9 roles · 23 years

Dora Yip work experience

A career timeline built from the work history available for this profile.

Chief Marketing Officer

Current
Pocketsmith

Otago & Southland, New Zealand

As Chief Marketing Officer, I’m responsible for PocketSmith's overall marketing strategy. I lead a talented team of creative marketers who love delighting and connecting with our target audience. By collaborating closely with our Product Development, Design, Engineering, and Support teams, we strive for PocketSmith to align with and exceed our customers’.

Jan 2023 - Present

Head Of Marketing

Pocketsmith

Otago & Southland, New Zealand

As PocketSmith's first Head of Marketing, I have the audaciously exciting job of setting the overall marketing strategy for our beloved software. I lead a talented team of creatives and humanists, and together, we deliver high-performing marketing initiatives and campaigns that drive customer awareness, preference, purchase, loyalty, and ultimately.

Mar 2019 - Jan 2023

Director, Customer Experience & Digital Marketing

Pacific Edge Ltd

Dunedin, Otago, New Zealand

As a member of the executive leadership team, I held overall accountability for the customer experience. I developed and implemented global marketing strategies and tactics to strengthen the company’s brand presence in its key markets of the United States, Australia, New Zealand and Singapore, to increase market share and maximise revenue. This involved.

Oct 2017 - Mar 2019

Digital Marketing Manager

Pacific Edge Ltd

Dunedin

  • Developed, implemented, tracked and optimised digital marketing campaigns for publicly-listed cancer diagnostics company Pacific Edge Limited.Key focus areas include:
  • Customer acquisition: Email marketing, paid search/PPC, SEO, display advertising
  • Customer engagement: Content marketing, social media marketing, affiliate marketing, online communities and social networking
  • Personalisation: Segmentation, behavioural advertising, influencer marketing, marketing automation
  • Analytics and reporting: Google Analytics, metrics/KPI reporting, data visualisation, user requirements documentation and agency briefs
May 2016 - Oct 2017

Director

Urban Meadow Communications

Singapore

  • Digital marketing and public relations
  • Marketing strategy and implementation
  • Journalism and column writingCLIENT INDUSTRIESGovernment; Building and Construction; Legal; Science and Technology; Education and Training; Digital Media; Non-profit and Philanthropy
Aug 2012 - May 2017

Consultant

Fluid Recruitment

Dunedin, New Zealand

  • Full life-cycle recruitment: Strategy; sourcing; skills assessment; screening; selection; onboarding.
  • Business development
Jul 2015 - Apr 2016

Assistant Director, Marketing & Communications

National Volunteer & Philanthropy Centre

Singapore

  • Integrated marketing communications, with a focus on digital marketing, public relations, corporate affairs, brand management, crisis management, stakeholder relations
  • Advocacy
  • People management
  • Volunteer management
Nov 2006 - Aug 2012

Managing Director

Integrated Marketing Solutions Group

Singapore

  • Led a full-spectrum marketing and public relations consultancy comprising 10 staff.CLIENT INDUSTRIESEntertainment; Food and Beverage; Automotive; Retail; Medicine and Pharmaceutical; Sports
Aug 2005 - Nov 2006

Policy Advisor

Department Of Conservation

New Zealand

  • Organisational development and culture
  • Leadership and training
2003 - 2005 ~2 yrs
Team & coworkers

Colleagues at PocketSmith

Other employees you can reach at pocketsmith.com. View company contacts for 16 employees →

EG Eliza Goldsmith Eliza Goldsmith Colleague at PocketsmithDunedin, Otago, New Zealand, New Zealand View → RM Regan Mcentyre Regan Mcentyre Colleague at PocketsmithNew Zealand, New Zealand View → GV Gerwin Van Royen Gerwin Van Royen Colleague at PocketsmithNew Zealand, New Zealand View → JW James Wigglesworth James Wigglesworth Colleague at PocketsmithNew Zealand, New Zealand View → CA Chloe Adams Chloe Adams Colleague at PocketsmithDunedin, Otago, New Zealand, New Zealand View → NT Nicola Thornton Nicola Thornton Colleague at PocketsmithMahurangi East, Auckland, New Zealand, New Zealand View → SL Siau-Jiun Lim Siau-Jiun Lim Colleague at PocketsmithDunedin, Otago, New Zealand, New Zealand View → SG Sam Griffiths Sam Griffiths Colleague at PocketsmithWellington, Wellington, New Zealand, New Zealand View → KF Kate Ferguson Kate Ferguson Colleague at PocketsmithDunedin, Otago, New Zealand, New Zealand View → JD Julian Davison Julian Davison Colleague at PocketsmithNew Zealand, New Zealand View →
2 education records

Dora Yip education

Postgraduate Diploma In Business And Administration

Massey University
FAQ

Frequently asked questions about Dora Yip

Quick answers generated from the profile data available on this page.

What company does Dora Yip work for?

Dora Yip works for PocketSmith.

What is Dora Yip's role at PocketSmith?

Dora Yip is listed as Chief Marketing Officer, PocketSmith | Fintech | SaaS | Open Data at PocketSmith.

What is Dora Yip's email address?

AeroLeads has found 1 work email signal at @pocketsmith.com for Dora Yip at PocketSmith.

Where is Dora Yip based?

Dora Yip is based in New Zealand, New Zealand, New Zealand while working with PocketSmith.

What companies has Dora Yip worked for?

Dora Yip has worked for Pocketsmith, Pacific Edge Ltd, Urban Meadow Communications, Fluid Recruitment, and National Volunteer & Philanthropy Centre.

Who are Dora Yip's colleagues at PocketSmith?

Dora Yip's colleagues at PocketSmith include Eliza Goldsmith, Regan Mcentyre, Gerwin Van Royen, James Wigglesworth, and Chloe Adams.

How can I contact Dora Yip?

You can use AeroLeads to view verified contact signals for Dora Yip at PocketSmith, including work email, phone, and LinkedIn data when available.

What schools did Dora Yip attend?

Dora Yip holds Bachelor Of Arts (Honours), English Literature, Second Upper from National University Of Singapore.

What skills is Dora Yip known for?

Dora Yip is listed with skills including Management, Public Relations, Corporate Communications, Strategic Communications, Organizational Development, Marketing Communications, Marketing Strategy, and Internal Communications.

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