Founder And Ceo
CurrentAfter acquiring a small neighborhood gym in 2011, I founded Y2 Academia and increased the number of members by more than 800% and the revenue by more than 750% through restructuring and product portfolio optimization.In 2020, when the pandemic hit, I started applying agile methodologies into the gym, focusing on each individual (members and associates) and their interactions, constantly delivering small but meaningful improvements to our services and products, and quickly responding to changes and government restriction orders.Also, I effectively managed a team of 15+ employees, including interviewing, hiring, developing empowered teams with a strong belief in cross-functional collaboration, and successfully remote managing the organization.Additionally, I defined the company's strategy and planning, and coordinated online marketing campaigns and increased social media engagement by 50% by establishing new processes.Due to my relocation from Brazil to the US, I am utilizing my knowledge and skills acquired over 12+ years as a business owner and CEO to mentor and advise the new leaders of the company.