David Crump Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

Carmel, In, Us

Santee, California, Us

Developed and managed a rewards-based “Summer Passport” promotion aimed at increasing brand awareness, community-building, customer retention and membership growth. - Led go-to-market (GTM) communications planning. Promotion's email open rate reached 71%.- Collaborated with CRM consultant to define the parameters of reporting. Leveraged data to measure campaign performance, determine ROI and optimize campaign execution. - Triggered 10% increases in both web traffic and membership. - Campaign earned a 2023 American Business (Stevie) Award -- “Brand & Experiences” category.Oversaw company's Salesforce Marketing Cloud-based email marketing campaign. - Mapped the customer journey, wrote email copy and completed A/B testing of subject lines.- Analyzed engagement, conversion, CTR, etc., to fine tune campaign and ensure it met objectives.Partnered with Susan G. Komen, SeaWorld and others for event marketing initiatives. Developed talking points for media interviews.Managed company's Creative Lead, Marketing Specialist and freelance graphic designer.

San Diego, Ca, Us

Provided creative feedback for and oversaw national advertising.- Print, social media/digital ads, online video.- In-store and OOH used by a network of 5,000 The UPS Store franchisees.Collaborated with Franchise Sales and Product Development to align marketing initiatives with sales goals. Led internal team responsible for Tournament of Roses Parade sponsorships.Increased operational efficiency through administration of company's Marketing Help Center (MHC) online resource. Managed the MHC's team of graphic designers and brand marketing specialists. Revised organization's brand guidelines (logos, fonts, colors, etc.) and created new style guide. Managed company's digital asset library.Monitored Creative Services' six figure budget.

San Diego, Ca, Us

Launched The UPS Store's multi-channel “Beyond Shipping” marketing campaign. - Studied marketing research and customer focus group results. Developed creative briefs. Reviewed and selected creative concepts for both national and local store advertising.- Developed key creative including POP, commercial scripts and social posts.- Worked with agency on quarterly media planning for paid search, display, print, TV and radio. - Created internal communications plan to introduce campaign to the franchise network. - Reviewed campaign reporting and KPIs.Singularly responsible for company's B2C Constant Contact email marketing program. Grew program by 86% in year one.Created and implemented content management strategy. Facilitated re-purposing of content across all marketing touchpoints and social channels. Ensured content was on-brand, accurate and consistent.Supervised online advertising video shoots and radio ad recording sessions. Compiled and shared timelines for cross-functional team's monthly marketing promotions.

San Diego, Ca, Us

Increased local store revenues by developing monthly social media calendars used by The UPS Store franchisees to engage social followers. Leveraged marketing automation platform to compose and schedule social posts.Utilized Meltwater for daily media monitoring.Wrote/edited press releases, media pitches and thought leadership articles.Led promotional and fundraising efforts for sponsorship of the non-profit Toys for Tots Literacy Foundation.

San Diego, Ca, Us

Developed member communications.Drafted company press releases.Directed graphic designer in the development of sales and marketing collateral.

Temecula, California, Us

Wrote press releases, product one-pagers, feature articles and advertorials in support of the company's B2B hardware and software.Created custom collateral for sales team's pursuit of qualified leads.Managed content for owned, earned and paid channels.Provided project management for a marketing team of writers, illustrators and video producers.

Provided creative direction for the Anything But Monday comedy podcast. Worked with show creators to define the Anything But Monday brand.Leveraged social media to mobilize show's fan base, encourage listener participation and increase downloads. Produced and propagated viral video. Publicized show via blogs, social media, etc. Established cross promotional relationships with other podcasters and promoted show at live events.Booked show guests.