Daniel Pérez Email & Phone Number

Dordrecht, South Holland, Netherlands

• Manage Product Strategy & Life Cycle: Define the Product Life Cycle (PLC) strategy, overseeing phase-in and phase-out processes to maintain an optimal and profitable product portfolio. Develop strategies for Channel Specific Products to cater to diverse market segments.• Develop and Execute Go-To-Market Planning: Create and implement go-to-market plans, coordinating efforts between Research & Development, Sales, Demand Planning, and Marketing to ensure successful product launches and market alignment.• Manage Product Portfolio: Assess product performance and make strategic decisions on the introduction of new products and the discontinuation of underperforming ones to optimize the product mix and achieve business goals.• Define Pricing & Promotional Strategy: Establish Retail Recommended Prices (RRP), develop pricing structures, and set promotional calendars to drive sales and profitability.• Coordinate Sales Forecasting & Demand Planning: Collaborate with Demand Planning to determine initial order quantities and compile sales forecasts to support business case development and risk assessment for new product launches.• Collaborate on Portfolio & Product Development: Work closely with Product Development, leveraging previous experience as a Private Label Manager to provide insights for creating and refining products that align with market demands.• Conduct Market Analysis & Identify Trends: Utilize tools like GfK and GSD to analyze industry trends, competitor activities, and consumer behavior, identifying new opportunities and guiding product development.• Develop Business Cases: Create comprehensive business cases based on sales forecasts and market analysis, evaluating risks and benefits to support strategic decision-making for product investment and development.• Facilitate Cross-Departmental Coordination: Ensure alignment and communication between departments to execute product strategies and objectives cohesively across the organization.----

Málaga, Andalusia, Spain

Managed 5 private label brands: Tempest (Gaming), Forgeon (Premium Gaming), Owlotech (Office), PcCom Essential (Entry Office), and PcCom (System Integrator).Expanded product portfolio across 40 categories, including: headsets, mice, keyboards, speakers, chairs, PSUs, CPU coolers, PC cases, and desktop PCs.Successfully developed and launched over 300 new products, maintaining a continuous pipeline of innovative offerings to meet market demand.• Product Life Cycle Management: Led the complete product life cycle, from ideation and development through to end-of-life, ensuring products remained competitive and profitable throughout their market lifespan.• Product Development: Collaborated with manufacturers on product design, rebranding, and tooling modifications, ensuring products met brand standards and market needs.• Go-To-Market Strategy: Developed and executed comprehensive go-to-market plans for new product launches, including positioning, messaging, and distribution strategies to maximize market impact.• Sales Forecasting: Developed sales forecasts based on historical data, market trends, and planned marketing activities to optimize stock levels and inform purchasing decisions.• Demand Planning & Stock Management: Controlled inventory levels to ensure timely replenishment, meeting sales goals and avoiding stockouts.• Pricing Strategy: Defined competitive pricing structures, implemented dynamic price adjustments, and managed promotional pricing for seasonal and targeted campaigns.• Market Analysis: Conducted regular market research to monitor competitor activities, identify emerging trends, and adjust strategies accordingly.• Marketing Coordination: Worked closely with the marketing team to align product launches, promotional campaigns, and brand messaging across various channels.• Design Coordination: Coordinated with design teams to create compelling packaging and content that enhanced brand recognition and customer experience.-----

Barcelona Area, Spain

Managed relationships with retailers and e-tailers, ensuring the registration of new product SKUs and monitoring product rotation to optimize sales performance.• Amazon Web Services Campaign Management: Led all Amazon Web Services campaigns, strategically positioning ASUS products above competitors through effective bid management and campaign optimization.• Sales Performance Analysis: Monitored sales data and product rotation, analyzing performance metrics to ensure optimal stock levels and product placement across key accounts.• Market Share Reporting: Compiled and analyzed market share data from clients, creating detailed internal reports to track performance and support strategic decision-making.• Product Launch Coordination: Coordinated the launch of new products within assigned accounts, providing training and promotional materials to drive awareness and sales.• Pricing and Promotion Strategy: Developed and implemented pricing strategies and promotional campaigns tailored to each account, enhancing product visibility and competitiveness.• Cross-functional Collaboration: Worked closely with marketing, product, and logistics teams to align strategies and ensure smooth execution of sales initiatives and product deliveries.• Customer Support and Issue Resolution: Provided support to accounts, resolving product, pricing, and logistical issues, ensuring high levels of customer satisfaction and strong business relationships.• Forecasting and Sales Planning: Contributed to sales forecasts and planning, using historical data and market trends to set realistic sales targets and inventory needs.• Competitor Analysis: Monitored competitor activities and market trends to identify opportunities for product positioning and differentiation within assigned accounts.• Training and Product Education: Delivered training sessions and product demonstrations to account teams, enhancing product knowledge and improving sales effectiveness.----

Madrid Area, Spain

Managed over 1,000 unique SKUs across diverse product categories, including: graphic cards, processors, motherboards, power supply units, internal & external storage, RAM memory, cooling solutions, networking equipment, PC cases & accessories, and sound cards.• Inventory Management: Controlled stock levels to avoid shortages and prevent overstocking, ensuring optimal product availability.• Pricing Strategy: Set competitive pricing to maintain a healthy margin while aligning with market trends.• Supplier Negotiations: Negotiated prices, rebates, and secured long-term marketing agreements with wholesalers and manufacturers.• Brand Collaboration: Collaborated with account managers of leading industry brands to develop co-branded products and exclusive offerings, enhancing brand visibility and customer engagement.• Sales Forecasting & Category Planning: Analyzed sales data and market trends to forecast demand, optimize category performance, and plan product assortments.• Content Creation: Created technical guides and educational content for a monthly PC Gaming magazine, sharing product knowledge and insights to help consumers make informed purchasing decisions.• Advertising Sales: Managed the sale of advertising spaces in the PC Gaming magazine distributed in-store, securing placements from major industry brands.• Website Optimization: Improved my category section of the e-commerce site by identifying and briefing IT team to resolve technical issues, enhancing user experience.• Support Coordination: Responded to helpdesk inquiries from 270 retail stores, providing product and technical support for managed categories.• Order Processing & Financial Liaison: Processed purchase orders and collaborated with the finance team to ensure sellout targets were met and financial operations were smooth.• Industry Knowledge & Trends: Maintained up-to-date knowledge of industry news and product releases to anticipate market changes and product demands.----

Madrid Area, Spain

• Component Selection & Market Research: Conducted extensive research on GPU models from various manufacturers, assessing performance and ROI to select the best components for mining systems. • Custom Rig Design & Construction: Designed and constructed custom frames to support multiple GPUs per motherboard, optimizing for airflow and heat dissipation. Learned welding and soldering techniques to build robust and stable structures, ensuring durability and minimizing hardware failures.• Electrical System Setup: Installed a new electrical panel and rewired circuits to support the increased power demand of mining operations. Attended specialized courses on electrical installations to gain the necessary knowledge for safe and compliant setup.• System Assembly & Configuration: Assembled mining rigs, installed operating systems, configured drivers, and optimized mining software settings. Implemented overclocking and fine-tuning techniques to maximize hashing power and energy efficiency, achieving top performance from each system.• Market Analysis & Strategy: Monitored cryptocurrency markets daily, analyzing price trends and mining difficulty to determine the most profitable coins to mine. Adjusted in real-time to capitalize on fluctuations, enhancing overall profitability.• Operations & Maintenance: Conducted routine maintenance, cleaning, and hardware inspections to ensure continuous operation and prolong the lifespan of components. Quickly diagnosed and resolved hardware or software issues to minimize downtime.• Trading & Revenue Optimization: Strategically traded and sold mined cryptocurrencies, securing maximum returns. Implemented a diversified strategy to reduce risk and optimize financial outcomes.• Second-Hand Market Sales: Sold used GPUs and other components in the second-hand market, recovering a substantial portion of the initial investment. This approach, combined with mining profits, resulted in a highly successful and profitable operation.---

Madrid Y Alrededores, España

Co-founded one of the first eSports clubs in Spain with a dedicated gaming house and cutting-edge equipment. Developed and executed the business plan, leading the club to rapid growth and success in a highly competitive market.• Market Scouting & Recruitment: Conducted in-depth scouting of the player market, selecting and contracting top players and essential staff. Managed the entire recruitment process, ensuring alignment with the club’s strategic objectives.• Team Management & Performance Optimization: Oversaw the development and performance of teams in multiple games, including CS:GO, Hearthstone, and FIFA. Achieved victory in all three categories at the first live event just months after founding the club, demonstrating effective team-building and management skills.• Brand Partnerships & Media Relations: Established partnerships with brands and eSports organizations, enhancing the club’s visibility and reputation. Managed media relations to promote the club and its players, securing coverage in prominent eSports outlets.• Social Media & Community Growth: Developed and implemented a comprehensive social media strategy, growing the club’s following and engagement from zero to significant levels in a short time. Leveraged social platforms to build a dedicated fanbase and increase brand loyalty.• Operational & Financial Management: Managed day-to-day operations of the club, including budgeting, logistics, and strategic planning. Worked closely with the business angel investor to ensure the effective allocation of resources and achievement of business goals.• Event Coordination & Representation: Represented the club at national and international events, coordinating logistics and ensuring optimal team performance. Established the club’s presence in the eSports scene and built a network of contacts within the industry.----

Madrid Area, Spain

Managed multiple client accounts simultaneously, ensuring timely execution of media campaigns. Key clients included Ford, BP, Kimberly Clark, Tourism of Morocco, Pilot, Caser, Robinsons, and Ravensburger. Collaborated with teams on additional accounts like Unilever, Boehringer, Groupe SEB, Universal Pictures, and Skechers, contributing to successful campaign execution.• Audience Targeting & Campaign Strategy: Analyzed target audiences for various media campaigns and developed strategies to effectively communicate the brand message, optimizing reach and engagement.• Budget Management & International Reporting: Coordinated international reporting and audit processes. Managed campaign budgets, ensuring cost efficiency and alignment with client expectations while adhering to financial guidelines.• Negotiation & Media Buying: Negotiated with media companies to secure the best rates and optimal media placements for clients, maximizing value and exposure. Leveraged strong negotiation skills to ensure advantageous contracts and media buys.• Campaign Monitoring & Optimization: Monitored campaign performance, ensuring ads ran accurately and effectively communicated the desired message to consumers.• Cross-Departmental Coordination: Worked closely with internal teams to align on campaign objectives, timelines, and deliverables. Facilitated communication between creative, media planning, and sales teams to ensure cohesive execution of media strategies.• Data Analysis & Reporting: Analyzed performance data and audience insights to generate detailed reports for clients, providing actionable recommendations to optimize future media strategies and investments.• Vendor & Stakeholder Communication: Liaised with media sales representatives to adjust campaign schedules and placements in response to changing audience figures, ensuring optimal campaign delivery and client satisfaction.----

Madrid Area, Spain

• Customer Service & Sales: Assisted customers with inquiries about financial products and services, identifying their needs and recommending suitable solutions to increase customer satisfaction and sales.• Cash Operations & Transactions: Managed cash operations, including deposits, withdrawals, and check processing, ensuring accuracy and compliance with bank procedures.• Financial Product Knowledge: Gained comprehensive understanding of financial products such as savings accounts and bonds, staying updated on both existing and new offerings.• Account Setup & Maintenance: Supported the setup of savings accounts and bonds, guiding customers through the process and providing clear information on product benefits.• Client Communication: Engaged with customers face-to-face, over the phone, and in writing to address inquiries and resolve issues, ensuring a positive client experience.

Toronto, Canada.

• Visa Processing & Documentation: Managed visa applications, prepared Letters of Acceptance, and assisted students with necessary documentation for visa processing.• Client Services & Bookings: Handled bookings, responded to inquiries, and processed modifications, ensuring a smooth and efficient experience for students and agents.• Market Research & Data Analysis: Conducted market research, tracked student enrollment statistics, and analyzed sales data to support strategic decision-making and reporting.• Agent Communication: Coordinated communication with LATAM partner agents, sending email campaigns and making follow-up calls to strengthen relationships and drive enrollments.

Madrid, Spain.

• Partner Collaboration: Supported a team working with key partners like Cisco, Microsoft, and VMware, gaining hands-on experience in business-to-business technology sales and partnership management.• Product & Market Knowledge: Acquired in-depth understanding of selling B2B technology products, focusing on IT infrastructure solutions and the operational models of companies like NetApp.• Exposure to Advanced Technologies: Engaged with cutting-edge IT infrastructure technologies, building knowledge in areas such as data storage, cloud computing, and enterprise solutions.• Corporate Systems & Tools: Utilized a variety of NetApp's corporate systems and tools, developing proficiency in business operations and technology platforms.• Skill Development: Enhanced skills in both technology and business, bridging the gap between technical knowledge and commercial acumen.

Madrid Area, Spain

• Hardware Management: Purchased, assembled, maintained, and repaired computer hardware to ensure optimal functionality.• Technical Support: Provided on-site and remote support via phone and email, resolving technical issues efficiently.• Troubleshooting: Diagnosed and resolved a wide range of computer problems, minimizing downtime for users.• System Installation: Installed and configured hardware and software systems, ensuring smooth integration and operation.• Network Configuration: Set up and configured computer networks, optimizing connectivity and performance.

Madrid, Spain.

• Customer Service: Delivered exceptional service, ensuring a positive experience for all customers.• Brand Representation: Acted with integrity and honesty to uphold Starbucks’ culture and values.• Customer Engagement: Maintained a customer-first attitude, connecting with guests and responding to their needs.• Efficient Operations: Provided prompt and accurate service, managing high-volume orders effectively.

Madrid Area, Spain

• Survey Management: Developed and distributed surveys, ensuring effective data collection and respondent engagement.• Team Coordination: Briefed interviewers and researchers nationwide, providing guidelines and support for data gathering processes.• Data Analysis & Interpretation: Analyzed survey data to identify patterns and insights, contributing to actionable recommendations.• Client Advisory: Advised clients and senior management on utilizing research findings to inform strategic decisions.

London, United Kingdom

• Kitchen Support: Assisted with the smooth operation of kitchen production areas.• Cleaning & Maintenance: Performed washing up and general cleaning to maintain a hygienic environment.• Food Preparation: Helped with basic food prep tasks as needed.

Madrid, Community Of Madrid, Spain

• Customer Service: Assisted customers in finding products and provided personalized recommendations to enhance their shopping experience.• Sales & Merchandising: Organized and restocked merchandise, ensuring a visually appealing and well-maintained sales floor.• Transaction Management: Processed purchases, returns, and exchanges efficiently, maintaining high standards of accuracy and customer satisfaction.

Bachelor'S Degree, Business Administration, Management And Operations

Activities and Societies: Tutor de Erasmus - Erasmus Student Network• Core Competencies: Solid foundation in Marketing, Statistics.

Associate'S Degree, Marketing

• Core Skills: Specialized in Marketing, Market Research, and Sales Techniques, with a focus on B2C and B2B strategies to drive customer.