Wendy F. Smith, Ph.D. Email & Phone Number

San Mateo, California, US

Individual family histories and tracing the provenance of antiques, contracting with private investigators and attorneys for background and missing heir research, and serve as a preferred genealogist with AARP's Wish of a Lifetime foundation granting family history wishes for their elderly clients.

Austin, Texas, US

Managing the Voice of the Customer research team and community at Indeed to increase customer engagement and deliver insights to inform strategy across CS and Sales, Product, UX, Finance and Marketing. Managing a remote team of researchers to design and execute bespoke research, and presenting results to senior stakeholders.

Quantitative, qualitative and secondary consumer market research within Microsoft’s Research + Insights team. Projects have been focused on Consumer Office within Microsoft 365: new concept development, co-creation and concept value testing, feature prioritization, product design research, and competitive analysis. Methods: surveys, qualitative interviews.

Espoo, Southern Finland, FI

Provided consumer and user insights to successfully bring a new a consumer product to market, Nokia WiFi. Resourcefully designed cost-effective research through use of DIY resources and reducing sample costs: executed 28 primary research studies including design, analysis and reporting for less than $60K USD. Developed holistic storytelling for competitive.

Research contracting including survey design and statistical analysis for Microsoft and Brand Alloy. The research for Microsoft UX informed product and feature prioritization for new productivity tools, and cloud-based product opportunities for marketing. For Brand Alloy, co-developed large-scale internal market research survey for a global transportation.

Washington, District Of Columbia, US

Coordinated project teams and client-side stakeholders on research design and analysis across a variety of industries: technology, banking, food & beverage, politics & government, movies & video games, non-profit organizations, education, and healthcare. Advanced the marketing sciences capacity for the firm through hiring, building tools and.

Redmond, Washington, US

Analyzed and synthesized user telemetry data, ethnographies and surveys to inform product design for iPad for Mac within MS Office UX. Coached data scientists and design researchers on new approaches for data analysis and development of executive scorecard metrics.

Redmond, Washington, US

Impacted choice of advertising campaign success metrics, strategy and media buying across consumer and commercial business groups by leveraging insights gained through advanced quantitative analytics (e.g., linear regression, media mix modeling, SEM, DIF analyses).Led a team-wide effort to develop best practices for predictive modeling from survey.

Redmond, Washington, US

Built a large-scale online survey research program to track key performance indicators and brand health across 26 countries for six consumer business groups; the design included efficiencies to save three million dollars in research budget over two years. Impacted Windows brand and marketing strategy with insights developed through advanced modeling.

Amsterdam, Noord-Holland, NL

Designed usability research to inform product design for the Sonicare toothbrush line. Collaborated with cross-functional project teams in engineering and marketing to develop test protocols, measuring perceived usability and user satisfaction for consumer products. Created road maps for improving research design and procedures across the development.

Ph.D., Educational Psychology - Measurement, Statistics & Research Design

M.A., Psychology - Research Psychology & Psychometrics

B.A., Psychology - I/O Specialization

Radio Broadcasting, Electronics

Certificate In Genealogical Research - Ol22, Genealogy

Certified, Life & Spiritual Coach