Owned email channel, including creating, targeting, and optimizing over 80 monthly campaigns to more than 10 million monthly active users, and monitored email health/deliverability through strict compliance with CAN-SPAM/GDPR regulations and regular performance checks.Developed an A/B testing tracking system enabling iterative experiment brainstorming for 21 A/B tests, templatized results presentations, and identification of opportunities for cross-team collaboration.Strategized and executed lifecycle touchpoints for email, push notification, and in-app messages, including onboarding, daily re-engagement, raffles, disengaged user win-back, and dormant user offboarding.

Spearheaded the reinvention of our CRM usage through pipeline redesign, salesperson training, and an overall shift to a data-centered CRM approach, resulting in a 100% decrease in neglected leads.Invented a weighted vendor performance system to better allocate $220,000 annual marketing spend across industry advertisers, search, social, and print.Oversaw CRM integration implementations, including visualization dashboards, database scrubbing tools, and sales-facing map software.Built and tracked Google Ad campaigns spanning search, display, and video, increasing CTR by 17%.Launched 5 new products with coordinated multi-stream marketing plans including product naming, market positioning, and salesperson training.

Starred in and directed 30 QuickBOLT Quickies, a video interview series focused on collecting customer experiences while producing valuable video marketing content.Improved SEO by optimizing landing pages, meta tag usage, and site structure, resulting in a bounce rate decrease of 9% and a conversion rate increase of 3.5%.