Eason Yang Email and Phone Number

Game Publishing & Interactive Product:- Led operation team to grow the 30M+ DAU app, Xianyu, Gen-Z business via interactive entertainment by: 1) Developed innovative models of gaming publishing in EC platform via attractive content and enhanced download experience, which engaged 120+ games with 40+ times downloads increased. 2) Utilized gaming assets & Xianyu Coin gamification to increase return rate of App and increase revenue of App.AI & Web3:- Responsible for new oversea EC strategy development, and tangled down to Web3 & AI, with 2 to-B products lining-up.

Lead of APAC Regions in Sports Marketing:- Direct report to Global SVP and managed teams in APAC.- Managed local assets and developed marketing strategy with assets incl. Zhuting, 3on3 team China, Zhang Weili & etc.- Developed UA-NEXT platform (new initiative of grassroots).

Head of Licensing:- Built CBA licensing business from 0 to 1 as function lead, incl. 1) Gaming business with 3 new partners and 4 new games, including Migu (CBA Best Teams), FTX (CBA Fantasy), TZ (CBA Heroes) and etc. 2) Trading cards with CHNCARDLead of commercial & innovation team:- Led and established new BD and account service team, developed and managed 10+ local and international partners, and supported new media partnership with Migu, which drived $30M+ revenue.- Led cross-over marketing campaign with sports & eSports leagues, incl. LPL, Golden League, OWL, Premium League etc.- Developed CBA new assets business and product strategy, incl. 3v3 league, youth programs, Hoop Park, CBA Draft.

Marketing Strategy, Partnership Management, BD:- Managed and built strong relationships as key account manager with 15+ international and local partners from different industries, incl. Master Kong, Gatorade, Tissot, Pernod Ricard, American Airlines, Nike, Spalding, Clear, ZTE etc.- Developed 360° consumer engagement plans with marketing, merchandise, media, social, EC and events teams.- Supported strategic planning and execution of marquee events (NBA China Games, NBA 5v5, Nation, CNY and talent events).- Supported on building NBA membership platform and data strategy.Gaming Licensing & eSports:- Managed partnerships of local & international gaming publishers and developers, incl. Tencent (Super NBA, 2KOL), 2K (NBA2K), Gamevil, FTX (NBA Fantasy), DeNA (NBA Dream Team), Sthbig (NBA Heroes).- Led eSports projects in China, including KPL content partnership with over 100m+ viewships and 2K League strategy development.

• Managing and building relationship as account manager with international and local partners. • Supporting strategic planning, organizing and execution of marquee events for partners.• Managing and building relationship as account manager with international and local partners. • Supporting strategic planning, organizing and execution of marquee events for partners.• Supporting partnership with gaming partners and NBA eSports opportunity in China.

• Managing and building relationship as account manager with international and local partners. • Supporting strategic planning, organizing and execution of marquee events for partners.

• Supporting teams on managing and building relationship with international and local partners. • Supporting strategic planning, organizing and execution of marquee events for partners.