Senior Vice President – Digital/Linear Planning, Account Service, & Audience Based Targeting
New York, New York, United States
• Ad Sales Revenue $4B+, 125 Team Members: Oversaw post-sale management teams including; Planning, Account Service and Audience teams across all networks and linear/digital platforms which included Sports, TBS, TNT, CNN, and Cartoon Network• Aligned with Technology team to automate operating systems and processes to minimize waste and errors. Created and executed training seminars and materials for post-sale teams focusing on maximizing efficiency in process and superior customer service… Show more • Ad Sales Revenue $4B+, 125 Team Members: Oversaw post-sale management teams including; Planning, Account Service and Audience teams across all networks and linear/digital platforms which included Sports, TBS, TNT, CNN, and Cartoon Network• Aligned with Technology team to automate operating systems and processes to minimize waste and errors. Created and executed training seminars and materials for post-sale teams focusing on maximizing efficiency in process and superior customer service for our clients• Implementing advanced targeting such as Audience and Addressable targeting so clients can yield higher ROI on advertising spend• Partnered extensively with Finance to shorten time on outstanding invoices to ensure payment received in a timely manner to increase positive cashflow• Leaned into professional development and team building activities across the leadership team and staff to create higher engagement amongst team members while increasing retention and promotions within our organization Show less