Edward Abel, Mba Email & Phone Number

Herzogenaurach, Bavaria, De

Own and manage the GTM process for adidas North America’s priority account fleet. Manage P&L for the Wholesale Marketplace Merchandising function with clear focus on driving net sales growth, expanding margins, and driving excellent sell through results for our Alliance Key Account (AKA) partners to hit seasonal and annual financial goals. Ensure clear inputs are collected from consumers, customers, and key stakeholders to inform global brand product creation efforts. Develop strategies and assortment plans that optimize our seasonal product range across the North America omni channel marketplace.Objectives and key results that I have delivered include:• Owned and managed a 2023 revenue chase process that generated $84M in incremental in-season net sales.• Launched a Premium Retail Experience pilot to reset 10 key partner doors resulting in a 24% lift in unit sales versus balance of chain with plans to expand to 92 doors by the end of FY23.• Implemented cost containment measures to optimize profitability and focus resources to maximize growth with our most critical account partners.

New Orleans, La, Us

Within this role, I created and implemented a product strategy to attain long-term business objectives while managing the merchandising function across product lines. I leveraged consumer, market, trend, retail, and competitor data to inform the design direction, planning process, and product creation. Further, I provided insight into, and mitigated risks involved with shifts in market direction, key trends, and consumer behavior in addition to driving alignment between product, design, development, and marketing initiatives. A selection of my key achievements includes:• Boosting omnichannel success by over 51% in 2021, growing wholesale bookings by over 58% and direct to consumer (DTC) sales by 42%.• Enhancing product line profitability through developing and deploying a new pricing framework and margin structure increasing gross profit margin (GPM) by 285 basis points.• Optimizing the planning and product creation processes through implementing industry best practices to increase efficiency and capability across the product creation and merchandising organization.• Authoring a five-year strategic plan in collaboration with C-level leadership, inclusive of attaining funding and approval from the board of directors.

Beaverton, Or, Us

As the Senior Director of Global Strategy, I defined and aligned all apparel range framework strategies with brand priorities and corporate goals. I led a team of merchants and analysts in managing the apparel portfolio, including defining KPIs, issuing targets to optimize profitability, and managing SKU count, margins, and overall productivity. Additionally, I developed end-to-end merchandising financial plans and seasonal line architecture, conducted market research to identify and act on opportunities and gaps, and recruited and coached a high-performing team.A selection of my key achievements includes:• Reducing SKUs by 38% in addition to increasing net revenue of apparel business by 22% and profitability by 40+ basis points through consolidating and prioritizing portfolio categories and key classifications as well as restructuring pricing frameworks and streamlining franchise lifecycles.• Improving regional harmonization by 28% through ensuring adoption of the product line plan across various geographies.• Maximizing return on investment (ROI) of new product launches within new markets through collaboration with design, advanced innovation, and marketing teams.

Beaverton, Or, Us

To achieve success in this role, I supported and developed consumer-led strategies across retail, merchandising, and product plans to inform brand-aligned design solutions within flagship concept stores. This included directing and executing footwear, apparel, and equipment strategies for flagship stores while serving as a member of a project team of multidisciplinary experts. I drove global stakeholder consensus and collaboration on strategy creation, issue resolution, and action plan execution to ensure the delivery of operating objectives across all House of Innovation projects in New York and Shanghai. I also monitored the impact and success of these flagship concepts through tracking KPIs pertaining to business performance, customer satisfaction and loyalty, and brand affinity within local markets.A selection of my key achievements includes:• Generating new store concept expansion of $3.2K per square foot, surpassing the fleet average of $1.9K per square foot.• Driving Nike's DTC revenue by 37% through monitoring in-season results, drafting action plans, and directly improving sales by communicating directives to relevant business owners.• Increasing potential flagship retail revenue by over 31% through delivering assortment guidance, engaging in negotiation to secure allocations, and implementing new inventory management processes to support annual operating plans.

Beaverton, Or, Us

In this role, I was tasked with identifying consumer needs, staying abreast of consumer insights and industry trends, and utilizing the category vision and brand image to inform product, assortment, and planning strategies for a diverse, global omnichannel marketplace. I promoted the attainment of category goals while serving as a point of contact for five teams within key geographical regions.A selection of my key achievements includes:• Boasting a net revenue of over $1B in the 2015 fiscal year after maintaining consistent growth across global apparel and equipment functions for 17 consecutive seasons; attaining brand status of world's largest running apparel business.• Improving apparel compound annual growth rate (CAGR) by 16% within a three-year period.• Increasing revenue across the run, train, and sportswear categories by 20% through launching Women by Nike Offense.• Driving employee development and talent planning initiatives while contributing to the Merchandising Development Program as the category lead.

Beaverton, Or, Us

My primary focus in this role was the provision of leadership, guidance, and insights across the basketball and equipment categories, including developing and executing strategic plans. I chaired seasonal alignment meetings, prepared product segmentation and channel assortment plans, and improved the overall consumer experience. Further, I led activities and corporate strategic initiatives to support digital capabilities, consumer-led merchandising approaches, and retail concepts. A selection of my key achievements includes:• Generating apparel growth of $80M, producing a double-digit CAGR over a three-year period, and reclaiming Nike Basketball's #1 status while attaining market dominance in North America and surpassing the Jordan Brand.• Driving multi-million-dollar sales across the launch of the Elite Sock through implementing consumer-driven strategies and marketplace mapping initiatives, achieving the Nike Maxim Award in Equipment.• Serving as a thought leader, providing expertise and briefs on seasonal marketing campaigns, emerging consumer trends, shifting marketplace dynamics, product initiatives, and responses to competitor threats for the national salesforce.

Herzogenaurach, Bavaria, De

In my capacity as Category Manager, I analyzed data and insights to ascertain category and consumer trends, devised long-term development and exit strategies as well as managed pricing, market strategy, and go-to-market activities for Inline, Signature, NBA, Collegiate, and Team product lines. I built and maintained a retailer network, monitored my portfolio inventory and sales metrics, and forecasted product and market demands. Additionally, I showcased seasonal product lines at national sales meetings and key account sell-in meetings.A selection of my key achievements includes:• Expanding our basketball category market share by 8% within the US in addition to delivering apparel and equipment growth of over 11% CAGR over a five-year period, far exceeding forecasted industry trends.• Increasing productivity by 25% while boosting the efficiency of product creation initiatives across all functions through deploying a strategy to share product offerings across business lines.• Upskilling sales representatives and facilitating the delivery of value propositions through providing training on product benefits and attributes.

Master Of Business Administration - Mba, Marketing Management

Bachelor Of Science - Bs, Economics