Edward Abel, Mba Email & Phone Number

Herzogenaurach, Bavaria, DE

• Own and manage the GTM process for adidas North America’s priority account fleet. Manage P&L for the Wholesale Marketplace Merchandising function with clear focus on driving net sales growth, expanding margins, and.
• Owned and managed a 2023 revenue chase process that generated $84M in incremental in-season net sales.
• Launched a Premium Retail Experience pilot to reset 10 key partner doors resulting in a 24% lift in unit sales versus balance of chain with plans to expand to 92 doors by the end of FY23.
• Implemented cost containment measures to optimize profitability and focus resources to maximize growth with our most critical account partners.

New Orleans, LA, US

• Within this role, I created and implemented a product strategy to attain long-term business objectives while managing the merchandising function across product lines. I leveraged consumer, market, trend, retail, and.
• Boosting omnichannel success by over 51% in 2021, growing wholesale bookings by over 58% and direct to consumer (DTC) sales by 42%.
• Enhancing product line profitability through developing and deploying a new pricing framework and margin structure increasing gross profit margin (GPM) by 285 basis points.
• Optimizing the planning and product creation processes through implementing industry best practices to increase efficiency and capability across the product creation and merchandising organization.
• Authoring a five-year strategic plan in collaboration with C-level leadership, inclusive of attaining funding and approval from the board of directors.

Beaverton, OR, US

• As the Senior Director of Global Strategy, I defined and aligned all apparel range framework strategies with brand priorities and corporate goals. I led a team of merchants and analysts in managing the apparel.
• Reducing SKUs by 38% in addition to increasing net revenue of apparel business by 22% and profitability by 40+ basis points through consolidating and prioritizing portfolio categories and key classifications as well as.
• Improving regional harmonization by 28% through ensuring adoption of the product line plan across various geographies.
• Maximizing return on investment (ROI) of new product launches within new markets through collaboration with design, advanced innovation, and marketing teams.

Beaverton, OR, US

• To achieve success in this role, I supported and developed consumer-led strategies across retail, merchandising, and product plans to inform brand-aligned design solutions within flagship concept stores. This included.
• Generating new store concept expansion of $3.2K per square foot, surpassing the fleet average of $1.9K per square foot.
• Driving Nike's DTC revenue by 37% through monitoring in-season results, drafting action plans, and directly improving sales by communicating directives to relevant business owners.
• Increasing potential flagship retail revenue by over 31% through delivering assortment guidance, engaging in negotiation to secure allocations, and implementing new inventory management processes to support annual.

Beaverton, OR, US

• In this role, I was tasked with identifying consumer needs, staying abreast of consumer insights and industry trends, and utilizing the category vision and brand image to inform product, assortment, and planning.
• Boasting a net revenue of over $1B in the 2015 fiscal year after maintaining consistent growth across global apparel and equipment functions for 17 consecutive seasons; attaining brand status of world's largest running.
• Improving apparel compound annual growth rate (CAGR) by 16% within a three-year period.
• Increasing revenue across the run, train, and sportswear categories by 20% through launching Women by Nike Offense.
• Driving employee development and talent planning initiatives while contributing to the Merchandising Development Program as the category lead.

Beaverton, OR, US

• My primary focus in this role was the provision of leadership, guidance, and insights across the basketball and equipment categories, including developing and executing strategic plans. I chaired seasonal alignment.
• Generating apparel growth of $80M, producing a double-digit CAGR over a three-year period, and reclaiming Nike Basketball's #1 status while attaining market dominance in North America and surpassing the Jordan Brand.
• Driving multi-million-dollar sales across the launch of the Elite Sock through implementing consumer-driven strategies and marketplace mapping initiatives, achieving the Nike Maxim Award in Equipment.
• Serving as a thought leader, providing expertise and briefs on seasonal marketing campaigns, emerging consumer trends, shifting marketplace dynamics, product initiatives, and responses to competitor threats for the.

Herzogenaurach, Bavaria, DE

• In my capacity as Category Manager, I analyzed data and insights to ascertain category and consumer trends, devised long-term development and exit strategies as well as managed pricing, market strategy, and.
• Expanding our basketball category market share by 8% within the US in addition to delivering apparel and equipment growth of over 11% CAGR over a five-year period, far exceeding forecasted industry trends.
• Increasing productivity by 25% while boosting the efficiency of product creation initiatives across all functions through deploying a strategy to share product offerings across business lines.
• Upskilling sales representatives and facilitating the delivery of value propositions through providing training on product benefits and attributes.

Master Of Business Administration - Mba, Marketing Management

Bachelor Of Science - Bs, Economics