Edith Yang Email & Phone Number

Seattle, Washington, United States

Spearhead Media Relations: Collaborate with teams across disciplines to drive campaigns and organizational reputation management; coach executive leaders, staff members, and external partners to be spokespeople; develop key messaging; draft press releases and one-pagers; pitch story ideas to media; and build relationships with reporters and external organizations to push advocacy efforts forward. With numerous media hits across WA, there was increased pressure on the legislature to pass an increase of $5.6 million in additional funds for two statewide programs.Write and Edit Content: Synthesize complex information to educate the public with human-centered, accessible content, including op-eds, newsletters, blog posts, case studies, long-form articles, policy briefs, one-pagers, and requests for proposals. Produce and Edit Videos: Craft interview questions; film and interview people, and edit videos to show the community-wide impact of the organization.

Seattle, Washington, United States

New York, Ny

Content Creation: Led the production of the organization’s annual report by highlighting individual and community impact stories; fostering connections with program participants to provide an overarching view of the organization’s annual success; and gathering and coordinating content, data, and images.Digital Campaign: Worked in collaboration with the design team to create a landing page, graphics, and multimedia; wrote emails for segmented audiences; used UTM codes to track and analyze digital metrics during the campaign to meet the organization’s end-of-year fundraising goal of $1 million. Editorial Calendar Content Management: Created content for three different teams by writing, editing, and publishing newsletters, blog posts, e-blasts, as well as designing images, postcards, and curated factsheets for the organization’s growing network of more than 100,000 past program participants.

New York, Ny

Digital Overhaul: Overhauled digital presence by updating copy and images on website and partnering with a designer to refresh logo to improve branding and increase information accessibility for an emerging organization. Content Creation/Design: Wrote, edited, designed, and published content, including one-pagers, blog posts, and social media posts to bring awareness of issues, increase visibility for the organization, and broaden outreach with potential partner organizations and schools.Manage Communications Team: Edited and provided guidance on copy for 2 people who created weekly content for the organization’s blog and social media.

New York, Ny

Content Creation: Tracked breaking news events and viral stories to write short articles for the network’s national website to increase their digital presence. Research/Editing: Reviewed images and captions in the network’s multimedia gallery and articles to determine factual accuracy and formatting consistency. Multimedia Assisting: Shadowed multimedia editor with filming a television segment to learn the behind-the-scenes necessary attributes of creating successful interviews.

Greater Los Angeles Area

Letter Of Completion, Digital Marketing

Coursework In Journalism

B.A., Literature (World & Cultural Studies Concentration)

Study Abroad, Korean Language And Literature