Eduardo Castelo Branco Email & Phone Number

Fortaleza

At Nexti, I am responsible for the strategy and execution of marketing initiatives aimed at driving business generation in the B2B market. My role encompasses:Strategic Planning: Developing and implementing campaigns that align marketing and sales to boost results.Team Management: Leading a multidisciplinary team covering digital performance, branding, corporate events, and strategic engagement.Branding and Positioning: Strengthening the brand’s identity in the market, ensuring consistency and impact across all touchpoints with the audience.Metrics and Performance: Analyzing data and continuously optimizing strategies to achieve and exceed the company's growth targets.With a focus on innovation and market engagement, my goal is to solidify Nexti’s presence as a leading provider of technology and solutions for Operational HR.

Fortaleza, Ceará, Brasil

Management and leadership of the Onnibank sales team, overseeing the training and development of talents to drive performance and achieve sales targets.I structured and continuously organize the improvement of the pre-sales, sales, and implementation pipelines, optimizing the process of converting leads into customers and ensuring a strategic approach at every stage of the sales cycle.I co-led a significant increase in the acquisition of new contracts by developing and implementing strategies to optimize lead conversion, including thorough analysis of the buying journey, identification of market opportunities, customer segmentation, and development of prospecting strategies.Responsible for creating and maintaining dashboards to support commercial and marketing decision-making.Continuous and constant collaboration with other teams, such as marketing, product, and operations, to ensure an integrated and aligned approach to customer needs, product launches, and implementation processes.Ongoing analysis of performance metrics and key performance indicators (KPIs), using data to identify areas for improvement, adjust strategies, and optimize results.Cultivation of strategic relationships with key customers and business partners, building a solid network and promoting brand loyalty.Active participation in Onnibank-sponsored events, speaking about the company and enhancing our networking to ensure maximization of the brand's market presence.

Leading the Grafeno Accounts Customer Success Managers team;Responsible for portfolio results, managing and creating Customer Success KPIs to leverage the organization's financial and satisfaction results;Detailed data analysis of MR, TPV, RGO, Churn, TFV and other key indicators. Experience with managing numerous portfolios, assigning key clients to their respective Customer Success managers;Use of Hubspot CRM and Looker data analysis tool.

Getting to know customers in depth, understanding the business and the main success metrics of each one;Understanding the real needs of customers and leading them to their goals.Presenting the main indicators and drawing up plans of action with the client;Introducing products that make sense to them and ideas that seek a better health score;Closely monitor Grafeno's roadmap for upsell and cross-sell actions for Grafeno products;Monitor SLA response and satisfaction of Grafeno Service;Avoiding churn: closely analyze key portfolio health indicators, proactively monitoring patterns that identify customers at risk of churn;Managing communications between key customers and internal teams;Planning and presenting reports on account progress, goals and initiatives to share with team members, stakeholders and possible use in future case studies or company training;Negotiating contracts with the clients and establishing a performance schedule.

Fortaleza

Management of the organization’s financial, budgetary, and commercial procedures. Also responsible for working with real estate agents and assisting them in the processes of offering and selling properties built by the company.

Fortaleza, Ceará, Brasil

I was awarded Ceará Outstanding Professional six times during my time at Itaú Unibanco. I provided customer service in the sales of banking products and services (insurance, consortia, financing, capitalization bonds, credit cards, investments, current account openings), as well as commercial and administrative routines (controlling and organizing daily customer service and sales). I worked alongside branch management in the monthly and semi-annual planning and organization of goals. I also assisted clients with investments and real estate and automobile financing.

Fortaleza, Ceará, Brasil

Generate, analyze, and send clients periodic usage estimates for the systems provided by the company. Also responsible for managing monthly telecommunications accounts and other communication systems used by the company's fleet management and monitoring system in clients' vehicles. Work alongside the executive team to assess the feasibility of company expansion projects in Europe.

Fortaleza, Ceará, Brasil

Provide customer support and technical assistance for the IRIS product (Integrated Satellite Tracking Intelligence), a fleet management and monitoring system, serving clients both in Brazil and Latin America.

Fortaleza, Ceará, Brasil

Full-time English teacher and substitute Spanish teacher, handling all regular duties associated with the role, such as lesson preparation and grading exams.

Postgraduate Diploma, Agile Leadership: People, Projects And Innovation

Master Of Business Administration - Mba, Business

Management and consulting in quality processes and systems.

Bachelor’S Degree In Business Administration (Bba), Bba