Ed Friedman Email & Phone Number

Greater Atlanta Area

With diverse roles at AMD ranging from Territory Executive to Account Manager and Marketing Coordinator, I have driven significant improvements in customer KPIs through the adoption of AMD technologies across client, server, GPU/AI, and cloud computing platforms.Applying engineering principles, I specialize in transforming prospects into clients by understanding their needs deeply and mapping tailored solutions. By cultivating trust and reducing the perceived risks of change, I forge enduring client relationships that prioritize customer needs.My expertise extends to creating impactful marketing events that enhance brand awareness and engagement. By leveraging casual social interactions, I bridge the gap between customers and vendors, fostering meaningful connections that drive mutual success.AMD AwardsAMD Sales Champion 20202021 CSO Discretionary Bonus Recipient 2021America’s All Hands Award 1Q2022North America Commerical Recognition Award 2Q2022America’s Vice President Spotlight Award Q42023

Peachtree Corners, Georgia, United States

Greater Atlanta Area

Awarded "Top Gun" in Storage Solutions Training for graduating in top 10% of experienced seller class.

Greater Atlanta Area

Developed pipeline of new business as sales specialist for emerging technology including software-defined storage, object storage and datacenter monitoring; provided support, education, and guidance directly to customers and EMC account teams and aligned solutions to customer objectives. • Qualified and closed next-generation software opportunities including server SAN, storage virtualization / automation, exceeding 4th quarter 2016 quota of $3.7M at 110% of plan.• Quickly acquired product knowledge, becoming expert for software-defined solutions and establishing credibility as subject matter expert (SME).

Greater Atlanta Area

Facilitated executive and technical relationships, business delivery and sales growth for select group of EMC’s loyal enterprise accounts and large underpenetrated competitive accounts.• Orchestrated multiple specialists and professional services teams, acting as primary point-of-contact between customer and EMC.• Understood and coordinated solutions across EMC's federation portfolio, incorporating traditional storage, converged / hyperconverged VCE infrastructure, Pivotal big data analytics and RSA security solutions.

Greater Atlanta Area

Worked with established healthcare Independent Software Vendors (ISVs) and emerging cloud providers on activities encompassing technical enablement, marketing and sales.• Exceeded quota / management by objective (MBO's) 4 of 4 years, developing targeted marketing campaigns, delivering measureable revenue and persuading ISV’s to incorporate key technologies into products.• Educated ISV on technologies including TXT and AES-NI for improved application security and performance, and assisted with Proof of Concept and implementation, bringing technologies to market sooner and at greater scale.• Created complete marketing plans including social media, white papers, and co-branding, extending ISV reach through partner ecosystem and heightening combined market presence.• Coordinated application engineers for tuning and scaling, boosting functionality of ISV solutions.

Greater Atlanta Area

Built debt-free and well-capitalized IBM Premiere Business Partner. Managed all aspects of business including personnel decisions and training, IBM / distributor relationships, and customer acquisition / retention. Seasoned in P&L statements, employee management (15), project management, and business strategy as 7-year entrepreneur. Sold business to partners.• Exceeded personal sales quota 5 of 6 years, setting example and inspiring other sales reps to achieve similar results, increasing company profitability and improving employee retention. • Formed and led team, growing revenues from zero to $10M annually.• Built company reputation within IBM with joint-marketing campaigns, securing multiple $1M+ wins in competitive accounts and maintaining and growing large IBM-centric clients.• Won numerous large deals, evangelizing, designing and managing implementation of complex solutions including disaster recovery, virtualization and consolidation.• Managed $50K annual marketing budget, acquiring new customers through marketing activities including seminars, trade shows, telemarketing, web advertising and social events. • Provided executive and technical support to sales reps, assisting with closing large deals and converting prospects into customers though face-to-face meetings with C-level executives, solution design and price negotiation with customers, distributor and IBM.• Planned and executed events of all sizes and types from intimate, executive gatherings to large family-oriented events with 200+ guests, networking and reinforcing customer loyalty.

Greater Atlanta Area

Originally a consulting-only firm that became an IBM Business Partner; hired as second employee to acquire new accounts and develop relationships with IBM Highlights included: • $7M Competitive win at leading financial dot com account • Established a devoted base of customers • Built company reputation within IBM • Exceeded quota all 5 years at Paaridian • Leading sales rep for 4 or 5 years •Held several sales certifications on behalf of Paaridian in accordance with IBM's requirements to be an IBM business partner

Greater Atlanta Area

IBM Business Partner headquartered in Jackson, MS with small branch office in Marietta, GA Highlights included: •Built VSS's IBM presence in state of Georgia •Transitioned many accounts from IBM-direct to VSS customers •Exceeded quota

Greater Atlanta Area

Quickly promoted from inside sales to technical specialist and moved to IBM Gold Service Team supporting IBM's most prestigious Fortune500 accounts Responsibilities included: • Provided RS/6000 solution design, configuration and order processing for IBM Client Teams covering Fortune500 accounts • Second level support for complex solution design • Expert in IBM legacy applications for configuration, customer inventory and order execution

Greater Atlanta Area

Materials & Processes Engineer Aluminum Metallurgist overseeing production Responsibilities included: • Inspection and disposition of discrepant incoming material • Process improvement and cost reduction (total savings exceeded salary) • Engineer in charge of Heat Treatment Cost Center • Working with plant personnel and vendors to interpret commercial, military and Lockheed specifications and to allow or prevent deviations • Release of specifications and drawings within Lockheed