Eli Nana Email & Phone Number

Auckland, Nz

Auckland, New Zealand

Auckland, New Zealand

Responsible for the strategic and operational leadership of the Financial Services GTM function. Leading team of three to roll out GTM strategies to meet commercial and customer outcomes, including sizing addressable markets, defining key segments, creating channel and distribution strategies and tracking of sales plans. Achieved 17% YoY growth in payment volume. Launched Apple Pay, Google Pay and mobile invoicing capability. Launched contextual lending solutions in platform, $20M issued in first year and finalist FinTech Australia Finnies Awards for Best Partnership of the Year. 25% YoY penetration of financial service features.

Sydney, Australia

Responsible for the daily management of the PayPal Working Capital Australia product, setting budgets, and tracking to plan. Lead for local sales and marketing growth strategies, bringing new features to market, and localizing global credit risk strategy to remain compliant and competitive in market.Achieved 30% YoY origination growth delivered from credit risk strategy optimizations and launching feature improvements. 70 NPS CSAT. Aligning marketing team to global COE, leading to 19% penetration of serviceable market.

Sydney, Australia

Responsible for establishing marketing function for the product. Defined and delivered all marketing reporting and identified triggers to improve portfolio performance. Lead go-to-market of new features, market research and digital marketing program. Delivered 2:1 ROI on marketing budget.

Sydney, Australia

Responsible for the ownership of retention and engagement strategies targeting PayPal SMB audience. Establishing PayPal Australia's thought leadership program, for PR, sales, and marketing.Awarded APAC Gold Sabre in Financial & Professional Services for PayPal's thought leadership program. the eCommerce Index.

Sydney, Australia

Responsible for aquisition targets and device sales through ecommerce and retail. Ownership of the marketing launch strategy, budget and implementation. Achieved 20K units sold over 6 month period.

London, United Kingdom

The Mayor of London’s promotional agency. Responsible for the B2B content program to deliver lead generation for inward investment teams and activities that raise the company’s reputation as a leader in foreign direct investment.

Auckland, New Zealand

Reporting to the company founder, responsible for product marketing, identifying and launching new products, supporting existing clients and managing the daily marketing activities of the business.

Auckland, New Zealand

Responsible for the development and production of content and media used in management consulting, training and educational services provided by the University of Auckland Business School.

Auckland, New Zealand

Responsible for writing business cases to secure export and trade grants of up to $1M for New Zealand SMEs.

Master'S Degree, Management And International Business

Bachelor Of Commerce & Arts, Marketing And Political Science