Elise Cappella Email & Phone Number

Cincinnati, Ohio, United States

Helps lead and support operations by activating organizational strategic priorities in collaboration with leadership roles and agile teams. Provides direct support to President and COO with a focus on strategic planning and prioritization processes (OKR implementation), driving organizational rhythms and communication, leading special initiatives and projects, and managing logistics and administration. Builds relationships across functions to facilitate alignment and drive collaboration with responsibility for creating visibility to goals, progress, and obstacles of key initiatives. Consults and delivers on change management and communication strategies related to operations, organizational updates and priorities.

Assists organizations to activate strategy through their people primarily by helping them find ways to realize their potential. Specific areas of expertise include change management and strategic internal communications to support M&A, cultural transformation, leadership transition, system implementation or conversion adoption, executive communication or overall strategic/operating initiatives.

Cincinnati. Oh

Effectively leads efforts to support the bank’s market position, corporate strategies and key initiatives to all internal and external constituencies. -Corporate Communications: multi-dimensional communications strategy development and execution; strategic communications adviser to executives; M&A communications, crisis communications and internal communications -Content Marketing & Strategy: building a content strategy and thought leadership program. Collaborates closely with the Director of Marketing & Sales Enablement to integrate into targeted marketing programs to drive business results (lead development, awareness and engagement)-Digital Marketing: public website functionality, development and content; SEO and SEM; social media-Brand Awareness & Reputation Management: aligns branding to corporate strategy; multi-channel advertising/media planning; corporate events & sponsorships -Manages and leads a team of experienced, passionate communications and marketing professionals while working closely with the company’s executive team and business partners in sales and market leadership, operations, legal and compliance

Cincinnati

-Responsible for strategy and implementation of commercial banking, wealth management and private banking marketing -Lead a cross-functional B2B team -Partner with sales leadership to develop marketing and sales campaigns to meet business needs-Focus on lead generation and cultivation, cross-selling, relationship deepening, client retention, thought leadership, marketing engagement (events, sponsorships, digital) and CRM utilization

Cincinnati, Oh

-Led all communications for merger integration with MainSource Bank, including all client communications, internal/executive communications and PR/media relations. Client communications encompassed pro-active campaigns and regulatory required notifications across digital and direct mail channels. -Coordinated a client retention plan across all segments, including multi-channel advertising plans, community outreach plans, outbound calling program and supplementary client communications.-Oversaw rebranding and product updates for all sales & marketing materials for digital and print distribution channels. -Supervised digital outreach efforts, including website landing page creation, email program, social media plan and activation-Project management responsibilities also included budget, reporting, cross-team integration, remediation lead, scheduling of conversion activities and personnel. Served as the primary marketing and communications contact for the Project Management Office and was responsible for documentation and progress reporting using the project management tools provided.

Cincinnati

-Implementation of corporate strategic planning process-Works with leadership to identify, prioritize, and execute strategic initiatives-Project management and leadership-Change management and strategic communication-Process improvement-Tracking and measurement of strategic programs and projects

Cincinnati, Oh

-Marketing strategic planning and execution-Team management-B2B marketing team lead-Community marketing, sponsorship & event strategy and implementation-Departmental budget and operations-Resource allocation and planning-Vendor management-Compliance departmental lead-Internal, CEO communications

Cincinnati, Oh

Led media relations strategy and execution across client base, while serving as account executive for an international transportation company with headquarters in Cincinnati, and for a creative agency out of Toronto, Ontario. Supported special event coordination and sponsorships.

Cincinnati, Ohio Area

• Responsible for any new business proposals firm-wide for industries including Construction & Real Estate, Not-for-Profit and Financial Institutions• Create and lead marketing initiatives for Cincinnati office and specific industries, including strategic planning, organizing and hosting events, thought leadership content dissemination, and creative outreach• Cultivate and maintain relationships with current and prospective clients through management of sponsorships• In charge of leading implementation of public relations initiative• Participate as member of company’s New Media team to develop, launch and maintain a social media strategy

• Secure media coverage for 10 or more clients, including Cincinnati Art Museum, Cincinnati Ballet, Cincinnati USA Regional Chamber, Cincinnati USA Regional Tourism Network, Downtown Cincinnati, Inc., ArtsWave, Flying Pig Marathon, Marvin Lewis Community Fund and Western & Southern Open, among others throughout the year by writing and distributing press releases, media alerts, posting social media alerts and direct pitching• Cultivate relationships with local media (Cincinnati, Ohio) and national media • Monitor and collect local and national press clippings for entire range of Game Day Communications clients• Compile quantitative media reports for client campaigns and yearly evaluations. The reports include collected print, online and TV clips and measure total publicity value and earned impressions, (up to $13 million in value and 29 million impressions per client)• Serve as an on-site media liaison at special events and programs for clients• Lead media training for clients such as University of Cincinnati athletics, UMPS CARE, Duramed Futures Tour and Beacon Orthopaedics• Create and implement strategic social media marketing plans• Coordinate Events, including the scheduling and execution of the annual ArtsWave Sampler Weekend with more than 100 performers and programs at 40 different venues in one weekend with a total budget of $30,000

Produced number one ranked morning newscast by selecting all content, writing each story for air, choosing video and graphics, timing each show, directing anchors and reporters, seting up interview segments and live shots.