Beth Swanson Email & Phone Number

United States

Michigan, United States

As a member of the Talent Solutions, Strategic Initiatives team, my work focuses on supporting businesses, education communities and local communities with innovative marketing solutions to attract, retain and cultivate the talent critical to growing Michigan's economy. This work includes: development and implementation of the "You Can In Michigan" national marketing campaign, development of programmatic email campaigns, development of KPIs and metrics to monitor initiative activity and results, project lead for the Michigan Career Portal, with over 80,000 open positions in Michigan, management of the Talent Solutions sponsorship and event initiatives with key partner organizations, collaboration with hundreds of organizations that support talent initiatives across the state.

San Mateo, Ca

Responsible for major account program acquisition, account development and project management for consulting firm delivering programs focused on digital marketing, sales and business development, and operational excellence for a wide array of national manufacturing and service organizations.Project examples include: 1. Conduct competitive review and benchmarking assessments to uncover opportunities/strategies for expansion and acquisition. 2. Update and develop new processes and procedures for training and development programs to improve communication, engagement, flexibility and reduce turnover.3. Design and implement successful digital marketing programs including website development, SEO, social media, PPC, internal and external communications, and customer satisfaction surveys.4. Assist with acquisition target lists, and purchase and integration strategies.Delivered strong results through customer relationship management, collaboration strategies across all functional departments in the client company, strong project management, and the ability to deliver major improvements on key metrics for senior leadership to be able to move quickly on opportunities.Tools: CMS, CRM, Constant Contact, Google Analytics, Google Search Console, GA4, Microsoft Office Products, Buffer, Meta Business Suite, ZOOM, Hubspot, AdWords, Canva, Live Chat, Chat GPT, Adobe.

Addison, Illinois, United States

As a member of the senior leadership team, I oversaw sales, marketing, and customer service P&Ls for leading North American ISO 9001:2015 and AS9100D contract precision machining service provider (CNC Swiss and CNC Turning).Responsible for the strategic direction and project implementation in marketing, new business development, account management, sales engineering, customer service and outreach/partnerships. Project and results examples:1. Responsible for strategic direction and P&L of marketing, customer service, new business development, sales engineering, and outreach/partnerships. 2. Implemented account development strategy that increased client revenue by 30%, with strong profit margins.3. Revised quoting process and new business strategy producing 10% increase in close ratios YoY.4. Designed and implemented online marketing strategy that increased lead generation and sales, and improved customer engagement.5. Developed PPC, social media, email marketing, account development, website development and SEO strategy, as well as partnership development program with strong year over year results.6. Developed KPIs and dashboard metrics for better monitoring of activity and results, so that organization could respond more effectively needed changes.7. Developed and implemented company-wide onboarding and training/development program that significantly improved employee engagement and retention as well as process improvements in all departments. Customer Industries: Aerospace, Medical Device, EV, Construction, Oil & Gas, Industrial Equipment.Tools: WordPress CMS, CRM, Hubspot, ERP, Google Analytics, Google Search Console, Microsoft Office Suite, Buffer, ZOOM, Survey Monkey, Canva, AdWords, Asana.

St, Charles, Il

Developed and lead business strategy and execution for one of the largest US manufacturers of custom glass and crystal corporate awards. Examples of programs and results:1. Analysis and integration of 3 successful acquisitions and development of a 5-year strategic plan.2. Led process improvement and training initiative that reduced labor costs by 18% and error levels by 12.5%. 3. Responsible for 4 production facility P&L with water jet cutting, laser engraving, chemical etching, assembly capabilities.4. Reduced inventory costs by 57% with strong data analysis and inventory process management.5. Oversaw successful spinoff of business unit into a separate company to capitalize on a market opportunity. Tools: Big Commerce CMS, Drupal, CRM, WordPress CRM, AdWords, Mail Chimp, Constant Contact, ERP, Salesforce, Live Chat, Microsoft Office Business Suite, Google Alerts, Survey Monkey, Canva, Hubspot.

St. Charles, Il

Program examples and results:1. Developed marketing strategy and implemented first-to-market e-commerce site incorporating effective PPC, social media, email marketing and SEO content strategies. 2. Analyzed customer segment profitability, order size, and lifetime value to determine new account based marketing strategies which resulted in better close ratios, stronger engagement metrics and larger order values (and higher profitability). 3. Increased client retention by 15% and boosted gross margins by 14% by launching multi-year contracts.4. Developed new product line that produced highest profit margins for company.5. Grew national customer list from 3000 to 9000 clients across a broad spectrum of industries.6. Oversaw successful spinoff of business unit into a separate company to capitalize on a market opportunity. Tools: Big Commerce CMS, Drupal, CRM, WordPress CRM, AdWords, Mail Chimp, Constant Contact, ERP, Salesforce, Live Chat, Microsoft Office Business Suite, Google Alerts, Survey Monkey, Canva, Hubspot.

Burr Ridge, Il

Lead new business development team for a large B2B sales and marketing services organization. Responsible for developing annual programs with new clients that transformed how they brand, market and grow their customer base. Extensive suite of in-house service capabilities from branding, database-driven digital programs, web development, lead generation and management and telemarketing, Collaborated with heads of Creative, Software Development, Lead Management and Client Services departments to create creative ideas for new accounts.As a key member of the Senior Management Team, I was instrumental in helping the organization grow profitably. I was part of a team that developed new service offerings, assisted with acquisition of several smaller agencies, and helped to develop the company long term growth strategies.Tools: extensive use of database, CRM, website development and project management tools that were custom developed by our in-house teams, WordPress, Google Analytics, PR Newswire.

Responsible for the hiring, training, and development of the Client Services team who provided strategic insight and tactical project management for client programs. Active member of the Senior Management Team. Wide range of client sizes, industries, and national and international marketing strategies. While the focus was heavily on lead generation, market penetration, and new product launch activities, the programs produced also regularly won industry awards for creativity, innovation and results (BMA Chicago and BMA New York). Also developed intern program for Client Services department which created additional pipeline for talent. Collaborated with HR team on building employee engagement programs, training and development and talent acquisition and retention programs.Clients included GE, Maverick Technologies, Gravograph, vAuto Solutions, Scot Forge, Sealy, Anvil Technology, Abbott Labs, and Bird Equipment, among many others.

Burr Ridge, Il

Provided the marketing strategy and implementation for 10 key accounts. Strong C Suite relationship building and project management skills. Adept at analyzing industry trends and opportunities to provide unique solutions with excellent results. Known for relentless attention to detail, an unwavering commitment to quality, and the ability to manage and grow large client accounts.

St. Charles, Il

Responsible for sales and marketing strategy for largest thermoset composite compression molding and injection molding company in US (50 presses up to 4000 ton and 4 manufacturing facilities with over 400,000 sq ft). Hired as Senior Account Manager, promoted to National Sales Manager, and then VP Sales and Marketing. Project and results examples:1. Developed all internal and external communication programs for customers, employees, and industry partners.2. Instrumental in the analysis, implementation, and integration of 3 acquisitions including one of an organization that was larger in size than we were.3. Negotiated largest single contract in the company for multi-year project ($8 million). 4. Hired, trained, and developed a multi-channel national sales effort (direct sales, manufacturing reps, and distributors).5. Developed and implemented successful marketing strategies to position the company as industry experts through collaborations with engineering and design programs in universities and a wide variety of industry associations .Customer Industries: military/defense, recreation, truck and bus, construction, electronics, food manufacturing.Tools used: ACT/Salesforce, custom data processing/order management/project management tools.

Mba, Marketing

Activities and Societies: Master's Thesis at University of Manchester, England. Project work done with Adtranz in Birmingham, England.

Ba, International Relations, Political Science

Activities and Societies: Study Abroad: Soviet Union - Moscow University (now Moscow State University), Summer Program at United Nations.