Beth Swanson Email & Phone Number

United States

Michigan, United States

As a member of the Talent Solutions, Strategic Initiatives team, my work focuses on supporting businesses, education communities and local communities with innovative marketing solutions to attract, retain and cultivate the talent critical to growing Michigan's economy. This work includes: development and implementation of the "You Can In Michigan".

San Mateo, CA

Responsible for major account program acquisition, account development and project management for consulting firm delivering programs focused on digital marketing, sales and business development, and operational excellence for a wide array of national manufacturing and service organizations.Project examples include: 1. Conduct competitive review and.

Addison, Illinois, United States

As a member of the senior leadership team, I oversaw sales, marketing, and customer service P&Ls for leading North American ISO 9001:2015 and AS9100D contract precision machining service provider (CNC Swiss and CNC Turning).Responsible for the strategic direction and project implementation in marketing, new business development, account management, sales.

St, Charles, IL

Developed and lead business strategy and execution for one of the largest US manufacturers of custom glass and crystal corporate awards. Examples of programs and results:1. Analysis and integration of 3 successful acquisitions and development of a 5-year strategic plan.2. Led process improvement and training initiative that reduced labor costs by 18% and.

St. Charles, IL

Program examples and results:1. Developed marketing strategy and implemented first-to-market e-commerce site incorporating effective PPC, social media, email marketing and SEO content strategies. 2. Analyzed customer segment profitability, order size, and lifetime value to determine new account based marketing strategies which resulted in better close.

Burr Ridge, IL

Lead new business development team for a large B2B sales and marketing services organization. Responsible for developing annual programs with new clients that transformed how they brand, market and grow their customer base. Extensive suite of in-house service capabilities from branding, database-driven digital programs, web development, lead generation and.

Responsible for the hiring, training, and development of the Client Services team who provided strategic insight and tactical project management for client programs. Active member of the Senior Management Team. Wide range of client sizes, industries, and national and international marketing strategies. While the focus was heavily on lead generation, market.

Burr Ridge, IL

Provided the marketing strategy and implementation for 10 key accounts. Strong C Suite relationship building and project management skills. Adept at analyzing industry trends and opportunities to provide unique solutions with excellent results. Known for relentless attention to detail, an unwavering commitment to quality, and the ability to manage and grow.

St. Charles, IL

Responsible for sales and marketing strategy for largest thermoset composite compression molding and injection molding company in US (50 presses up to 4000 ton and 4 manufacturing facilities with over 400,000 sq ft). Hired as Senior Account Manager, promoted to National Sales Manager, and then VP Sales and Marketing. Project and results examples:1..

Mba, Marketing

Activities and Societies: Master's Thesis at University of Manchester, England. Project work done with Adtranz in Birmingham, England.

Ba, International Relations, Political Science

Activities and Societies: Study Abroad: Soviet Union - Moscow University (now Moscow State University), Summer Program at United Nations.