Responsible for leading a team who drives qualified pre-need and at-need leads for funeral homes through search engine optimization, online advertising, and conversion rate optimization. During my time with the team, we doubled leads generated through paid channels, improved organic sessions by nearly 80%, and grew affiliate revenue by over 10% for three consecutive years. I was responsible for the inception of the online reputation program, played a key role in the re-launch of a website that generates over 10 million sessions each month, and managed a multi-million dollar digital advertising budget.

With a mission to connect patients to high-quality healthcare via the web, I oversaw paid search and other digital initiatives for the largest not-for-profit healthcare system in Texas and helped other single-practice clinics drive volume via digital channels.

At Memorial Hermann, I was responsible for launching, optimizing, and reporting results of online marketing campaigns ranging from paid search and SEO to display and video. I collaborated with healthcare professionals in neurology, orthopedics, and more to translate business and clinical goals to actionable digital marketing campaigns. The team broadcast live surgeries on Twitter generating interactions and views from millions of users and educating the public on procedures including brain surgery and heart surgery.

Responsible for sales and online marketing activities for B2B and DTC products produced by Equip, Inc.

Promote newly published branding book through press releases and social media, including Facebook and Twitter.